BBA Business Communication Study Material Non Verbal Communication Proxemics or Space Language

BBA BUSINESS COMMUNICATION
STUDY MATERIAL

SOCIAL SPACE LANGUAGE NON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Extending from 4 to about 12 feet is what has very aptly been called the social space. We use this space mostly for formal purposes, and the relationships within this circle are more official. We do most of our business within this area. While feelings, emotions, shared likes and dislike may come up in the intimate and ‘personal’ space, more reason and planning are used in the ‘social’ space. It is, therefore, of paramount importance in business.

BBABUSINESS COMMUNICATION
STUDY MATERIAL

PUBLIC SPACE LANGUAGE NON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

We can very well imagine the nature of communication/speaking in the space extending beyond 12 feet and extending as far as we can see or hear. In this large area communication becomes even more formal. The attachment of the ‘intimate’ and ‘personal’ space is substituted by the detachment of perception, objectivity of approach and formality of communication/speaking. We have to raise our voice so as to be heard by others whose group is almost always large in this space. That is why it has been called ‘public’ space.

BBA BUSINESS COMMUNICATION
STUDY MATERIAL

FIXED AND SEMIFIXEDS SPACESNON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Researchers in the area of Proxemics have also carefully observed two different kinds of space ‘fixed’ and ‘semifixed’. They have important implications for communication.

In ‘fixed space’ we consider permanent features like walls, room sizes, the building, its total capacity, places/corners/counters for special purposes and so on. These permanent features affect communication by marketing out who interrelates with whom, how, for how long and for what purpose.

In ‘semi-fixed space ‘the physical features are, to some extent, changeable or likely to be rearranged. This flexibility in arrangements permits a variety of spaces that can be used to conduct different types of communication activities. For example, the same furniture, heavy or not so heavy, can be arranged or rearranged for an interview, a group discussion, or for an oral presentation.

BBABUSINESS COMMUNICATION
STUDY MATERIAL

SPACE USE NON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Proxemics is also concerned with the use of space by groups of people. The ways groups of people use the space assigned to them determines their respective places and inter action patterns. For example, people who being conversation and those seated at the front are usually considered leaders of the group. If the same people are seated in a row their communication pattern will be of a different nature. Seated around a round/oval table they will most likely communicate in the form of a conference.

BBA BUSINESS COMMUNICATION
STUDY MATERIAL

TIME LANGUAGE NON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Time language is another type of nonverbal communication. In it we communicate with others in terms of time by showing them, in our own cultural way, what time means to us. We do this mostly by symbolizing time, and by sending out signals regarding the importance of time, a particular point of time and so on. In this connection it is important to note that ‘time management’ is now one of the most important parts of overall management. TMI (Time Managers International) is one of the most important American consultancy companies. It renders valuable advice to business organizations in respect of optimal use of time.

Business community all our the world Knows the worth of time. It has been pointed out that “scientific managers of the late 1800’s equated the worth of time with money.” And then we are reminded repeatedly that “time is money”. It is this consciousness of the worth or importance of time and it crucial role in productivity that has led to the invention of many time saving devices. In fact time pervades our thinking and dominates our communication. All communication is meant to be suitably timed. We get/send out/convert signals about whether anybody/anything is early or late. While North Americans are very much time conscious and attach highest importance to punctuality, people in the East have a more relaxed attitude to it.

BBABUSINESS COMMUNICATION
STUDY MATERIAL

SURROUNDINGSNON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Our surroundings or physical environment speak their own nonverbal language. It is a vast area. It is, therefore, worthwhile to cover only two important aspects of our physical context – colour and layout or design for the purpose of nonverbal communication. Through our sensory perception we get meaning from our surroundings, in the same way as through our choice of colour and design we send out definite signals to others.

BBA BUSINESS COMMUNICATION
STUDY MATERIAL

COLOURSNON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Most of us know those different colours are associated with different behavior patterns, attitudes and cultural backgrounds. People make serious effort to choose the right colour for any significant moment and indifference to choice is regarded as lack of cultivation.

Some colours are universally known to associate with gaiety, cheerfulness or pleasant circumstances. Pink, yellow, red, purple, blue, green, are gay colours. Black and gray, on the other hand, are associated with negative feelings, melancholy or somber mood. White is generally associated with chastity or peace. All this shows that there exists what we may call a ‘colour language’.

For successful communication it is important to have the right choice of colour of our clothing, home and office interiors, and upholstery and decoration pieces.

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