BBA Business Communication Study Material Non Verbal Communication Proxemics or Space Language

BBA BUSINESS COMMUNICATION
STUDY MATERIAL

LAYOUT AND DESIGN NON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Like ‘colour language’, there is also a layout and design ‘language’ as a part of nonverbal communication. The space arrangement of an office, carpeting or its absence, the furniture and its design everything conveys a meaning. Everybody is impressed by a ‘tastefully’ furnished office, the layout of a lobby/d inning hall/conference room/reception desk. It is for this very reason that so much attention is being paid to the architecture and furnishing of offices/ hotels/houses of executives in modern times. Layout designing and furnishing is in itself an important business. All this is aimed at conveying the mood/personality/outlook/vision/ of the organization. At the back of all this is the vision of the successful communicators.

BBA BUSINESS COMMUNICATION
STUDY MATERIAL

CONCLUSION NON VERBAL COMMUNICATION:
PROXEMICS OR SPACE LANGUAGE,
TIME LANGUAGE AND SURROUNDINGS

Space, time, and physical context – all these three factors are very important parts of nonverbal communication. Availability of space and time are crucial supplements to verbal oral communication. The wider the space, the louder the volume of the speaker. The narrower the space, the lower the pitch and the more easily noticeable body language. In this way we can easily relate space to oral communication.

In the same way ‘time language’ or the importance given to time by the communicator makes nonverbal communication suitably/culturally/ contextually meaningful. In this regard one has to carefully observe the attitude of the person he is dealing with.

Layout, design and colour send out messages, ‘loud and clear’, in a somewhat subtle fashion. It requires careful observation, considerable experience and intelligence to understand the colour, layout and design languages. For this purpose it is very important to keep in touch with the latest designs, layouts and colour combinations published in magazines.

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