BBA Business Communication Study Material Nonverbal Communication Paralanguage or Para

Overall Impression of Oral Message: The way a person speaks tells us a lot about him. Scholars in the area of para language have pointed out that both senders and receivers have certain expectations. These expectations, if the message is effective, may be fulfilled. More specifically, people draw conclusions about the speaker’s race, occupation, physical appearance, age, gender, personality (whether introvert or extrovert, social orientation etc.) it is quite common to hear that a certain person’s accent is ‘upper class’, i.e. belonging to the upper class. There is a message in it. Any properly educated person is careful about his voice quality, stress, production of vowel and consonant sounds, consonant – clusters, sounds in connected speech, suitable spaced pauses and so on. There must be consistency between what is intended and what is conveyed.

BBA

BUSINESS COMMUNICATION
STUDY MATERIAL

ADVANTAGES OF PARA LANGUAGE

NON VERBAL COMMUNICATION:
PARA LANGUAGE OR PARA LINGUISTICS
  • Para-language is very closely allied to language. No oral message is complete without it.
  • Para-language is a sufficiently dependable indicator of the speaker’s place in the organization. On the basis of his voice – quality one can guess his position in the hierarchy.
  • Para-language tells us quite clearly about the speaker’s educational back ground.
  • Para-language speaks volumes about the speaker’s national/regional background. This information is of immense use to the receiver/organization in dealing with him.
  • Para-language gives us useful clues regarding the speaker’s mental state. His voice quality, intonation and speaking speed make it easy for the receiver of the message how best to deal with him.
  • Para-language has important educational value. A careful listener can learn from an effective speaker.

BBA

BUSINESS COMMUNICATION
STUDY MATERIAL

LIMITATIONS OF PARALANGUAGE

NON VERBAL COMMUNICATION:
PARA LANGUAGE OR PARA LINGUISTICS
  • Paralanguage is ‘like’ language, but not language. It is non – verbal part of communication. It, therefore, cannot be fully relied upon.
  • Especially what is said and how it is said must be blended. But very often it does not happen. It, therefore, requires extra care to get to the exact content of the message.
  • The voice quality and pitch of the speaker may unnecessarily prejudice the receiver of the message. The listener/receiver of the message has, therefore, to be very open minded and patient.
  • Because of the reasons given above paralanguage may sometimes misguide or mislead.
  • As speakers belong to different speech communities it is difficult to achieve uniformity in oral communication.

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