M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

Mcom. Com. II Annual Examination,

International Marketing

1. Assertion A: “Green Card” gives; certain privileges to the card holder.

Reason R: Green card provide Automatic custom clearance.’

(a) Both A and Rare true and R is the correct explanation of A. 

(b) Both A and R are true. But Ris not the correct explanation.

(c) A is true but Ris false.

(d) A is false but R is true. 

2. Which one of the following is not the Industrial Association of India? 

(a) FICCI

(b) ASSOCHAM 

(c) CHÍ.

(d) ADB 

3. For the development of infrastructure in our country Government of India develop “B.O.T.” model. What BOT means? 

(a) ‘Build, Operate and Transfer’ 

(b) Better, Operate, Technology’ 

(c) Bombay, Orissa, Tripura

(d) None of these 

4. Hard Currency” means-

(a) Currency that can be exchanged for other currency quickly and without Govt. permission 

(b) Currency that can be exchanged for other currencies quickly but Govt. permission required 

(c) A currency that cannot be converted

(d) Currency that is made of hard metal 

5. There are many types of organisational forms. Which of the following is not a type of organisation form. 

(a) Functional

(b) Geographical 

(c) Matrix

(d) Subsidiary 

6. Assertion A:Why may some consumers of a service be dissatisfied even though the supplier offers a relatively high standard of service. Reason R: Because the consumer had a lower level of expectations. 

(a) Both A and R are true and R is the correct explanation of A. 

(b) Both A and Rare true, but R is not the correct explanation.

(c)  A is true but R, is false.

(d) A is false but R is true. 

7. Which one of the following is not alternative market Strategies to ward Market Segment ? 

(a) Undifferentiated Marketing Strategy 

(b) Differentiated Marketing Strategy 

(c) Concentrated Marketing Strategy 

(d) International Marketing Strategy . 

8. Is not the principle of T.Q.M. (Total Quality Management)?

(a) Measurement of cost efficiency 

(b) Error free work 

(C) Timely fulfil consumer demand 

(d) Business Process Recognition 

M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes
M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

9. The full benefit from international trade/marketing is possible when-

(a) When there is no economic grouping

(b) There is multilaterism in marketing I

(C) There is tariff levied on import 

(d) Non tariff barriers

10. Which one of the following is not the part of Cultural Environment?

(a) Customs

(b) Fashion and Fad

(c) Knowledge and Belief

(d) Social Status 

11. The last stage in the selling process is the ……… stage.

(a) Approach

(b) Handling objections

(c) Closing  

99–(d) Follow up db;

12. Segmenting markets by using attitudinal and behavioural characteristice is

(a) Parallel pricing

(b) Price discrimination

(c) Psychographic 

(d) Product life cycle 

13. Global presence of giant multinational corporations is an evidence for the existence of ………. globalisation.

(a) Ecological 

(b) Political 

(c) Agricultural

(d) Economic 

14. The major advantage of survey research is its

(a) Simplicity

(b) Structure 

(c) Organisation

(d) Flexibility                                                                                       d

15. International business models are

(a) Market entry strategies 

(b) Modes of market entry

(c). The basic business formula 

(d) Ways of doing business internationally 

16. Which one is not the export promotion agency in India?

(a) Export Promotion Council 

(b) World Trade Organisation 

(c) Commercial Banks

(d) Export Credit and Guarantee Corporation 

M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

17. Which is not the part of “international promotion policy”? 

(a) Advertising

(b) Personal Selling 

(c) Sales Promotion

(d) Distribution Channel 

18……….. is a bundle of utilities consisting of various product featur accompanying services. 

(a) Product Idea

(b) Product Image 

(c) Product Concept

(d) Product features 

19. Which is not the barrier of “advertising standardization”? 

(a) Consumer literacy level

(b) Legal restrictions 

(c) product Attitude towards 

(d) Size of Product 

20. An international marketing philosophy “a good product will sell characteristic of ……….. 

(a) Production

(b) Sales 

(c) Marketing 

(d) Relationship

4 (1) Creativity

(2) Skill 

(3) No Creativity 

(4) Critical Thinking

Select the correct answer from the codes below:

(a) 1, 2,4

(b) 2.3.4 

(c) 3, 4, 1

(d) 1,2,3

22. The criteria for eliminating the markets from the list while selecting markets

(a) Banned countries should be dropped 

(b) Shipping cost may be too high 

(c) Having foreign exchange short age

(d) GNP is so high

Select the correct answer from the following:

(a) 1, 2, 3 

(b) 1, 4,3

(c) 2,3,4

(b) 1,3,4 

23. Which of the following is the best example of a “core product” in International marketing?

(a) A Piane journey 

(b) Transportation 

(c) First Class

(d) Guarantee 

24. What is the correct sequence of Adaption process of an international product? 

(1) Awareness

(2) Knowledge 

(3) Evaluation

(4) Adaptation 

Select the correct answer from the following option

(a) 1,2,4,3

(b) 4,2,3,1 

(c) 3, 4, 2, !

(d) 1, 2, 3, 4 

25. Which of the following is not the characteristic of International brand’? 

(a) Short Name

(b) Attractiveness 

(c) Memorable

(d) Registration 

26. ………. is the starting point for the entire marketing programme of a nation

(a) Product Planning

(b) Strategic Planning 

(c) Budget

(d) Government Policy 

27. “The product life-cycle is an attempt to recognise distinct stages in the sales history of a product”. This statement is given by ….. 

(a) W.J. Stanton

(b) P. Kotlar 

(c) Johnson

(d) Mason and Rath 

28. Packaging is an important part of international marketing. It has several problem. Which one is not the problem of packaging’? 

(a) Weight

(b) Breakage 

(c) Moisture and Temperature 

(d) Water 

29. 4 p’s Stand for– 

(a) Product life-cycle

(b) Marketing Mix 

(c) Price discrimination

(d) Personal Selling 

30. Goods destined for use by ultimate consumers in such form that can be used without commercial processing is called …… 

(a) Consumer Goods

(b) Convenient Goods 

(c) Industrial Goods

(d) Shopping Goods. 

31. A company faces several decisions in International marketing. The first of these decision is .

(a) deciding which market to enter? 

(b) deciding how to enter? 

(c) deciding whether to go International market or not? 

(d) looking at the global market environment.

32. What is the correct sequence of International product planning process 

(a) Product objectives

(b) Product offering. 

(c) Marketing Mix

(d) Customer satisfaction Select the correct answer from the following options : 

(a) 1, 2, 4,3

(b) 1, 2, 3, 4 

(c) 4, 2, 3, I

(d) 3, 4, 2,1 

33. Government of India established its first Export Processing Zone at ……….. in 1965? 

(a) Bombay

(b) Kandla 

(c) Goa

(d) Andaman 

34. D.E.P.B. stand for

(a) Duty Exempt Port Boundary 

(b) Duty Entitlement Pass Book

(c) Method of Export Payment 

(d) Deposit Export Pay Bill Scheme 

35. Methods of allocating advertising budget for international firm are given below. Which one of the following is not method of budget. 

(a) Affordable Method

(b) Percentage of Sales Method 

(c) Competitive Parity Method 

(d) Strategic Parity Method 

36. Treasury bills are issued by Reserve Bank. The maximum maturity period of these bills is – 

(a) Zero to six months

(b) Six months to one year 

(c) One to two years

(d) Three to four years 

37. Foreign Exchange transactions are controlled by

(a) Foreign Exchange Regulation Act į 

(b) Foreign Exchange Management Act 

(c) Reserve Bank of India

(d) Ministry of Industry and Commerce 

38. An international pricing has three alternative methods

(1) Demand orientation (2) Competition oriented

(3) Packaging orientation (4) Cost orientation 

Select the correct answer from the code given below:

(a) 1, 2 and 3

(b) 1, 2 and 4 

(c) 2, 3 and 4

(d) 2, 1 and 4 

39. Portfolio Investment is a form of foreign investment. Which one of the following is not the part of portfolio investment? 

(a) Global Depository Receipt 

(b) American Depository Receipt

(c) Foreign Institutional Investment 

(d) Foreign Direct Investment 

40. A form of tax which is levied on the value of each of the processes carried out by a business is called …….. 

(a) Tariff

(b) Vat 

(c) Duty

(d) Sales Tax 

41. Sale of a good abroad at a price which is lower than the selling price of the same goods at the same time in the same circumstances at home is called …

(a) Non-tariff

(b) Dumping 

(c) Subsidy

(d) Devaluation 

M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

42. Costs that does not vary with production or sales level is called ……… 

(a) Fixed Cost

(b) Variable Cost 

(c) Standard Cost

(d) Independent Cost

43. The main source of supply of foreign exchange is– 

(a) Export of goods and services

(b) Expenses of foreign embassy 

(c) SDR withdrawal

(d) All of these 

44. “Rolls Royce” an international car company uses which of the following distribution channel formats.

(a) Intensive distribution

(b) Open distribution 

(c) Exclusive distribution

(d) Selective distribution 

45. A dominant supplier offers discounts or other inducements only to certain nations on the condition they do not sell some one else products. 

(a) Premium offer

(b) Transfer pricing 

(c) Exclusive dealing

(d) Bid rigging 

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