M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

46. is not the part of “export price quotation”. 

(a) FAS Price

(b) FOB Price 

(c) CIF Price

(d) GOV Price 

47. “Skimming the Cream” Strategy is also known as 

(a) High Price Strategy

(b) Odd Price Strategy 

(c) Customary Price Strategy

(d) Low Price Strategy 

48. Pricing Strategy is an important part of fixing the international price. Which of the following is not the part of price strategy? 

(a Market Penetration Strategy 

(b) Skimming Pricing Policy 

(c) Bait Price Policy

(d) High Profit Policy 

49. There are four categories of export house. Which one require to export maximum amount? 

(a) Superstar Trading House

(b) Star Trading House 

(c) Export House

(d) Trading House 

50. Under dual exchange system part of exchange earning was required to be deposited with the R.B.I. What was this percentage 

(a) Sixty Percent

(b) Forty Percent 

(c) Fifty Percent

(d) Fifty One Percent 

51. The word O.G.L. (Open General Licence) is related to which of the following option

(a) For Export of Heavy Industry 

(b) For Import Small Scale goods

(c) For Import of Capital goods 

(d) All of these 

52. Which is not a part of a basic system of codification 

(a) Alphabetical system

(b) Numerical system 

(c) Colour coding system

(d) None of these 

53. Key controllable factor in global marketing are

(a) Government Policy and Legislation 

(b) Social and technological changes. 

(c) Marketing activities and Plan

(d) All of the above 

M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

54. ………. is the payment method most often used in international trade which offers the exporter best assurance of being paid for the products sold internationally

(a) Bill of Lading

(b) Letter of Credit 

(c) Open account

(d) Draft

55… is a bilateral trade agreement between two nations, under which a nation imports from another country on the condition that other country will import product of same value from the first country.

(a) Counter trade

(6) Buy-back

© Counter purchase 

(d) Counter-sell 

56. Which Statement is not true?

(a) Physical distribution system creates time utility 

(b) Physical distribution system creates place utility 

(c) Physical distribution system creates time and place utility

(d) Physical distribution system does not create time and place utility 

57. Which of the following is not the activities of Public Relation Department? 

(a) ‘Press Relation

(b) Corporate Communication 

(c) Lobbying

(d) Trade and fair 

58. “Gallup and Robinson Test” is related to

(a) To measure effectiveness of advertising 

(b) To measure quality of product 

(c) Total cost of product

(d) To measure efficiency sales promotion 

59. Match List I and List II and select the correct answer, using the code given below the lists? Match Strategic Alliance 

List I List II 

(a) TVS FORD 

(b) MAHINDRA (2) SANYO 

(C) BPL (3) SANSUI 

(d) VIDEOCON (4) SUZUKI 

Code 

a b c d a b c d 

(a) (4) (1) (2) (3) (b) (0) (2) (3) (4) 

(c) (4) (3) (2) (1) (d) (3) (2) (4) (1) 

60. There are three major components of marketing Information system-

(1) Internal Marketing Information 

(2) Marketing Intelligence 

(3) Accuracy of Information  

(4) Marketing Research 

Select the correct answer from the code given below (a) 1, 2,4

(b) 1,2,3 

(c) 1,2,4

(d) 2, 3, 4 

61. Which one is not the technique of Financial Analysis? 

(a) Economic Value Added

(b) Activity Based Cost 

(c) Value Chain Analysis

(d) Financial Ratio Analysis 

62. Which one of the following is not the “alternatives to channel strategy”?

(a) Gravity Approach

(b) Push  

(c) Promotion Approach

(d) Pull Approach 

63. ETOP Stands for

(a) Even Terrace Operation Process 

(b) Environmental, Threat Opportunity Profile 

(c) Environment Tax on people 

(d) English trade operation procedure

M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes
M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

64. Match List I and List II and select the correct answer, using the code given below?

List-1 List-11

(Period According to Trips) (Patents) 

(a) 20 (1) General Patents

(b) 50 (2) Trade-marks

(c) 10 (3) Medicine 

(d) 7 

Code :

(4) Copyrights a b cdo

a b c d (a) (4) (3) (2) (1)

(b) (1) (2) (3) (4) (C) (1) (4) (3) (2)

(d) (3) (2) (4) (1) 

65. Which is not the “direct advantage” of International Trade on economic development? 

(a) Helpful in capital formation 

(b) Exporting Area economic development 

(c) Increase in Effective Demand

(d) Expansion of Market 

66. Recently Finance Minister declare M.E.P. of different product. What does it mean? 

(a) Minimum Export Price

(b) Multi Effect Product 

(c) Major European Product

(d) Maximum Export Price 

67. The function of financial Leverage is- 

(a) Financial Arrangement

(b) Debt Redemption 

(c) Analysis of effect of fixed charges bearing sources of capital on profits

(d) Effect of equity share capital on profit. 

68. MNC are often associated with which of the following

(a) Exploitation

(b) Power 

(c) Bigness

(d) All of these 

69. What is the correct sequence of boundary less Marketing?

(1) Customer needs and wants 

(2) Research and development 

(3) Manufacturing and Engineering 

(4) Customer Value

(a) 4, 3, 2, 1

(b) 4, 2, 1,3 

(c) 1, 2, 3, 4

(d) 2, 3, 4, 1 

M Com 2nd Year Annual Examination International Marketing Question Answer Paper Notes

70. Which one of the following is not the reason for firms to go into international market? 

(a) Market Saturation

(b) Foreign competition 

(c) Emergence of new market 

(d) All of these 

71. In ‘E.P.R.G.’ framework “Ethnocentric” means ……..

(a) Home country is superior 

(b) Each country is Unique

(3 World is viewed as one Unit 

(d) Overseas country is superior 

72. E.P.R.G, framework has been given by ……….. 

(a) Miller VA.

(b) Keegan W.

(c) Diamond R.S.

(d) Davic R.Co to new 

73. Capitalist, Communistic and Democratic are the types of 

(a) Economic System

(b) Social System 3 

(C) Political System

(d) Ecology

74. The process of collecting information about International External Environment is-

(a) Environmental Management

(b) Environmental Scanning

(c) Marketing Management  

(d) Marketing Research 

75. Which of the following is not the part of external international marketing Environment?

(a) Political

(b) Legal 

(c) Product

(d) Socio-culture 

76. When an importing country sets limits on the amount of goods it will accept in certain product categories it is called ……..

(a) Quota

(b) Barrier  

(c) Tariff

(d) Limit 

77. Which one is not the technique of Environmental Analysis of international marketing? 

(a) Verbal and written Information 

(b) Search and Scanning 

(c) Bargaining Power

(d) Forecasting and Formal Studies 

78……….. is application of knowledge which redefine the boundaries of global business. 

(a) Cultural Value

(b) Society 

(c) Technology

(d) Economy 

79. Which is the right sequence of a stage of Internationalisation?

(a) Domestic → Transnationa! – Global International – Multinational 

(b) Domestic – International Multinational → Global – Transnational 

(c) Domestic – Multinational – International Transnational – Global

(d) Domestic International – Transnational – Multinational – Global 

80. Which of the following is not part of privatisation? 

(a) Denationalisation

(b) Decontrol 

(c) Deregulation

(d) Decentralisation 

81. The technological environment refers to new technology, new product and new market, which one is not the part of technological Environment

(a) Internet

(b) Search Engine 

(c) Modems

(d) ISRO 

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