M.COM Examination Advertising And Sales Management Practise Paper Notes Question Answer

78. When a brand name is registered and legalised it becomes

(a) trade mark 

(b) brand mark 

(c) trade right 

(d) brand right 

79. Salesmanship is the art of

(a) Buying the product or service 

(b) Selling the product or service

(c) Both buying and selling the product or service

(d) None of the above 

80. A brand can help the manufacturers to-

(a) distinguish the product from other competing products 

(b) save advertising cost 

(c) widen the work for products

(d) All of the above 

81. Selling’s benefit is/are-

(a) satisfaction

(b) security 

(c) development of personality for 

(d) All of these 

82. Sales Promotion means “Any steps, that are taken for the purpose of obtaining or increasing sales,” said by

(a) Hooper 

(b) Delens 

(c) Dabur

(d) Taylor  

83. Advertisement gives rise to

(a) Sales 

(b) Cost 

(c) Demand 

(d) All of these 

84. Selling is based on– 

(a) perpetual function

(b) productive function 

(c) personal and impersonal activity 

(d) All of these 

85. Which of the following qualities a salesperson should not possess? 

(a) Honesty

(b) Integrity 

(c) Co-operative

(d) Short-tempered of 

86. The key factor that affect the media planning is- 

(a) Marketing Conditions

(b) Media Considerations 

(c) Competitive Advertising Efforts di 

(d) All of these 

87. A contract of sale includes-

(a) a sale

(b) an agreement to sell 

(c) transfer of gift and guarantee 

d . Both (a) and (5)

88. Personal selling facilitates the process of –

(a) production 

(b) distribution 

(c) consumption 

(d) All of these 

89. The advertising budgetary process consists the following steps

(a) Collection of data and preparation of Budget 

(b) Presentation and approval of budget 

(c) Budget execution and control on budget

(d) All of the above 

90. Advertising is a ………. function.

(a) Managerial 

(b) Principal 

(c) Both (a) & (b) 

(d) None of these 

91. Which of the following is true about advertising?

(a) It is a paid basis

(b) It may be non-personal 

(c) It is not a critical presentation

(d) All of these 

92. ……… is quoted as saying that “Everyone lives by selling something”. Bor

(a) Bill Gates

(b)  Robert Steveson

(c) Henry Ford 

(d) Arthur Miller 

93. Sales tools used to support a company’s advertising and the personal selling directed to wholesaler, retailer or distributors are calied-

(a) Trade Oriented Sales Promotion 

(b) Consumer Promotion

(c) Manufacturers Promotion

(d) Promotion

94. Which is the element of advertising? 

(a) Public presentation

(b) Pervasiveness 

(c) Identified sponsors

(d) All of these 

95. Right sequence of AIDAS’ formula is 

(a) Attention, Interest, Desire, Action, Satisfaction

(b) Ability, Interest, Desire, Action, Satisfaction 

(c) Attention, Interest, Display, Action, Satisfaction

(d) Ability, Interest, Display, Action, Satisfaction 

96. “Advertisement can be described as an art of creating a demand for an article or a service.” 

(a) True

(b) False 

(c) Creates only demand of articles 

(d) Creates only demand of services 

97. A paid form of non-personal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is-

(a) advertising

(b) publicity 

(c) personal selling

(d) sales promotion 

98. Advertisements are required for

(a) Boosting the production level 

(b) Motivating the Employee 

(c) Boosting the Sales

(d) All of the above 

99. When developing an advertising campaign, benchmarks should be included in the- 

(a) campaign platform 

(b) statement of advertising objectives 

(c) evaluation of the advertising effectiveness

(d) media plan 

100. Which of the following is/are the beneficiaries of advertising? 

(a) Manufacturers

(b) Consumers 

(c) Society

(d) All of these 

ANSWERS

1. (d) 2. (b) 3. (c) 4. (a) 5. (a) 6. (d) 7. (d) 8. (a) 9. (d) 10. (b) 11. (b) 12. (a) 13. (b) 14. (c) 15. (c) 16. (c) 17. (b) 18. (a) 19. (d) 20. (d) 21. (d) 22. (a) 23. (c) 24. (d) 25. (c) 26. (d) 27. (d) 28. (a) 29. (c) 30. (c) 31. (d) 32. (d) 33. (c) 34. (a) 35. (d) 36. (a) 37. (b) 38. (c) 39. (d) 40. (c) 41. (d) 42. (a) 43. (a) 44. (d) 45. (d) 46. (c) 47. (d) 48. (a) 49. (c) 51. (a) 52. (b) 53. (a) 54. (b) 55. (d) 56. (d) 57. (c) 58. (b) 59. (a) 60. (d) 61. (a) 62. (d) 63. (d) 64. (d) 65. (d) 66. (a) 67. (d) 68. (c) 69. (a) 70. (d) 71. (d) 72. (d) 73. (a) 74. (a) 75. (d) 76. (a) 77. (b) 78. (a) 79. (b) 80. 10) 81. (d) 82. (b) 83. (d) 84. (d) 85. (d) 86. (d) 87. (d) 88. (d) 89. (d) 90. (a) 91. (d) 92. (b) 93. (d) 94. (d) 95. (a) 96. (a) 97. (a) 98. (c) 99. (b)100.

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