MBA 2nd Year Digital Marketing Very Short Sample Model Practice Question Answer

MBA 2nd Year Digital Marketing Very Short Sample Model Practice Question Answer

MBA 2nd Year Digital Marketing Very Short Sample Model Practice Question Answer

MBA 2nd Year Digital Marketing Very Short Sample Model Practice Question Answer

MBA 2nd Year Digital Marketing Very Short Sample Model Practice Question Answer

MBA 2nd Year Digital Social Media Marketing Sample Model Practice Question Answer Paper

section A

VERY SHORT ANSWER QUESTIONS

Ques.1. What are the three phases that represent a shift from traditional to digital culture? 

Ans. The three phases that represent a shift from traditional to digital culture are:

  1. Emerging digital culture.
  2. Core values of the digital culture.
  3. Digital transformation.

Ques.2. What are the core values of digital culture?

Ans. The core values of the digital culture are: creativity, equality, knowledge, efficiency, openness, empathy, integrity and unity.

Ques.3. Who is a digital consumer?

Ans. Digital consumer is a consumer who has grown up in the world of the Internet, a consumer who is more conscious and less prone to influence. There are the people who use technology to buy and sell products and services. Such consumers use the Internet readily and a lot taking advantage mostly of social media.

Ques.4. What do you mean by consumer’s digital journey?

Ans. Consumer’s digital journey is a combination of all the contacts a consumer has with a brand, basic online consumer data, information about transactions, browsing history on all devices and online customer service interactions. It identifies all customer interactions with the business from the customer’s point of view.

Ques.5. What do you mean by digital marketing?

Ans. Digital marketing is an interactive marketing of products and services using digital technologies to reach customers on-time and retain them. It is the promotion of brands using all forms of digital advertising that now includes television, radio, Internet, mobile and any other form of digital media.

Ques.6. What do you mean by mass customisation?

Ans. Mass customisation refers to more personalised, tailored communications as database systems redefine market niches with greater precision. It helps to achieve the aims of the spiral of prosperity in that the more the marketer knows about the customer, the more they can tailor and time offerings to customers needs rather than the tactics of interruptions marketing.

Ques.7. Define content marketing.

Ans. Content marketing is the process of conceptualising and creating the content-examples of values based content include a gardening video for a hardware brand, a research paper for a business analyst or a funny infographic for a marketing company.

Ques.8. What are the key aspects in setting digital marketing goals?

Ans. The key aspects in setting digital marketing goals are: objectives, tactics, key performance indicators and targets.

Ques.9. What are tactics?

Ans. Tactics are the specific tools or approaches that an organisation uses to meet its objectives. Anorganisation has to develop multiple tactics working together to try to achieve the same objective as a strategy becomes more complex.

Ques.10. What are key performance indicators?

Ans. Key Performance Indicators (KPIs) are the specific metrics or pieces of data that an organisation will look at to determine whether its tactics are performing well and meeting its objectives. They are determined per tactic with an eye on the overall objective.

Ques.11. What is blog marketing?

Ans. Blog marketing is a webpage where few experts or users of a particular product or service share their opinions, experiences and reviews in a written form i.e. termed as a blog. These blogs are used as a medium to express personal egos and experiences.

Ques.12. Define multimedia messaging.

Ans. Multimedia messaging is a tool of digital marketing that offers personalised services to its customers with immediate response. It enables interactive communication with the customers and provides services such as news, sports, entertainment, healthcare, social network, gaming etc.

Ques.13. What is video marketing?

Ans. Video marketing is a type of content marketing that involves creating video content. It is excellent for capturing and retaining customers and provides tangible value in the form of information, entertainment or inspiration and boosts a brand’s images in the eyes of the public.

Ques.14. What are the advantages of social media?

Ans. Social media has the following advantages:

  1. It is useful for brand building, raising awareness of the brand story and allowing the consumer to become involved in the story through collaboration.
  2. It provides crowdsourced feedback and allows brands to share valuable content directly with their fans.

Ques.15. What do you mean by internet of things (iot)?

Ans. The Internet of Things (IOT) is the idea of physical objects, devices or people being connected to one another and to the Internet. It opens up more digital channels for marketers to track. It provides personalised information about the customers.

 

Ques.16. What is localisation?

Ans. Localisaton is the process of converting media products developed in one environment to a Form culturally and linguistically acceptable outside the original target market. It is done by a set of internationalisation guidelines.

 

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