Three Keys to a Meaningful Mission Statement
(1) Pass the Mother Test: A mission statement must be a concise paragraph describing what your company does and for whom. Show your mission to your mother, if she does not understand it, start again.
(2) Self-Igniting: Your mission is for you and your business, It does not have to be an earth moving statement. It can be whatever inspires you to grow along with your business.
(3) Value Alignment: Forget the money. A meaningful mission goes beyond the dollars and cents. If yr small business is creative, focus your mission on creativity. Try to be what your core competency is.
Sample Mission Statement: The Elephant Sanctuary: A Natural-Habitat Refuge Where Sick, Old and Needy Elephants Can Once Again Walk The Earth In Peace and Dignity.” One powerful statement that evokes emotion and instant attachment to the cause of this organisation can be considered a good mission statement.
Sun Microsyste.is: Solve complex network computing problems for governments, enterprises, and service ProvidersA simple mission statement identifying what their market is and what they do can be considered as an effective mission statement.
Ben & Jerry’s Ice Cream : A product mission stated as: “To make, distribute & sell the finest quality of all natural icecreams & euphoric concoctions with a continued commitment to incorporating wolesome, natural ingredients and promoting business practices that respect the Earth and the ElwiLromnent.” This mission inspired Ben and Jerry to build a cause-related company.
Joe Boxer: OE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events. We will continue to develops our unique brand positioning, to maintain and grow our solid brand recognition, and to adhere to high quality design standards. Because everyone wants to have fun everyday, JOE BOXER will continue to offer something for everyone with fun always in mind.”
Q.6. “In this
competitive and globalized corporate scenario, there is a huge need of
organisational development strategy at various workforce departments, as this
can improve
the company’s cutture. Explain. (2013)
Ans. Organisationaj Culture: The contemporary definition of organisational culture includes what ever is valued; the leadership style, the language and symbols, the procedures and routines, and the definition of success that characterizes an organisation. It is a specific collection of values and norms that are shared by people and groups in an organisation and that controls the way they interact with each other and with stakeholders outside the organisation.
Organisational Values: Here, organisational values are beliefs and ideas about what kinds of goals the members of an organisation should pursue and the appropriate kind or’standard of behaviour organitionaj members should use to achieve these gols. From organisational values develops organisationai norms, guidelines or expectations that prescribe appropriate kind of behaviour by employees in particular situations and control the behaviour of organisational members towards one another.
In the past 25 years, the concept of organisational culture has gained wide acceptance as a way to understand human system. From an open system perspective, each aspect of organisational culture can be seen as an important environmental condition affecting the system and its subsystem. Increased competition, globalization6 mergers, acquisitions, alliances, and various workforce departments have created a greater need for organisational culture. Thus, it has become an important pattern for the organisation’s development.
The important key ingredients of organisational culture are given below:
(1) It focuses attention on the human side of organisational life, and finds significance and learning in even its most ordinary aspects.