BBA 3rd Year Corporate Strategy Very Short Question Answer Study material notes, VI Semester (Book Code-602) 3 mockd papers for self assessment
(Very Short Answer Questions)
BBA 3rd Year Corporate Strategy Very Short Question Answer | Index
BBA 3rd Year Corporate Strategy Very Short Question Answer page.1
BBA 3rd Year Corporate Strategy Question Answer page.2
Q.1. What is corporate strategy?
Ans. Corporate strategy describes how the corporation intends for its business to be conducted in today’s competitive environment.
Q.2. Define the term corporate strategy.
Ans. Corporate strategy is concerned with assessment of current anticipated factors associated with customers and competitors.
Q.3. Give the various types of corporate strategy.
Ans. Various types of corporate strategy include:
(a) Stability strategy, (b) Growth strategy,
(C) Diversification strategy, (d) Retrenchments.
Q.4. What do you mean by stability strategy?
Ans. When firms are satisfied with their current rate of growth and profits, they may decide to use a stability strategy.
Q.5. What is growth strategy?
Ans. Growth strategy is designed to expand an organisation’s performance, usually as measured by sales, profit, product mix market share and market based variables.
Q.6. What is diversification strategy?
Ans. Diversification strategy focuses on moving into markets or adding different products to its mix.
Q.7. What is retrenchment strategy?
Ans. Retrenchment strategy involves a reduction in the scope S of a corporation’s activities which also generally neutralises a reduction in number of employees and sale of assets associated with discontinued product or service line, liquidation of firm.
Q.8. What is gap analysis?
Ans. A gap analysis is a simple tool by which the planning on team can identify a method by which the identified performance gap could be closed.