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BBA Business Communication Study Material Function of Communication

In this connection it is worth – while to take note of term ‘Emotional Intelligence’ that is also the title of Daniel Goleman’s book on management. Emotional Intelligence, according to Goleman, “is to do with how well we manage our own inner lives and get along with people”. It is profoundly Concerned with self – awareness, the ability to manage one’s own other people’s emotions, self motivation and empathy. These characteristics or qualities enable one to climb higher in the corporate ranks than colleagues having superior IQs.

Every one agress that a good strategic planner/manager needs analytical skills, but the star performers among them have the ability to understand and empathies, persuade and build alliances, and are astute in reading organizational policies. While working at Harvard, Goleman examined students from hundreds of companies, mostly multinationals, and arrived at certain important conclusions. He found that the really intelligent people are emotionally intelligent people because they can lead, adapt to change, give feedback on performance; empathies’ motivate themselves and others, and have integrity.

Stephen Covey, one of the greatest management gurus today, says the same thing in a somewhat different manner. He uses the term ‘Emotional Bank Account’ as a metaphor to describe the amount of trusts that has been built up in a relationship. “It’s the feeling of safeness you have with another human being.” Dag Hammarskjold Past Secretary General of the United Nations, once Said, “It is more noble to give yourself completely to one individual than to labour diligently for the salvation of the masses.”

Taking his cue from Hammarskjold, Stephen Covey says, “Creating the unity necessary to run an effective business or a family or a marriage requires great personal strength and courage. No amount of technical administrative skill in laboring for the masses can make up for lack of nobility of personal character in developing relationships. It is at a very essential, one – to – one level, that we live the primary laws of love and life.”




functions of communication

Information, control, motivation and emotional expression and interdependence – these are the four main functions of communication. All of them are equally important. No one of them can be seen or understood in isolation from others. In any group or organization, we need to maintain some firm control, stimulate or motivate the members to perform, provide a means for emotional expression and interdependence and make decision choices on the basis of information. Any communication interaction taking place in a group or organization performs at least one or more of these functions. More often they are more than one, simply because these functions are interdependent. Only a proper understanding of these basic functions of communication can make an organization work effectively.

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