BBA Business Communication Study Material Importance and Purpose of Communication : BBA 1st Semester / Year Most Important Previous Year Notes Sample Model Papers in English.
- Every organization is a society comprising different kinds of people.
- Communication is a necessary part of the process of change.
- Growing size of organizations, trade unions, human relations within the organization, contact with public, technological advancement, and researches in behavioral sciences these are the main factors in the growing importance of communication.
- Communication in of vital importance to an organization both internally and externally.
From the foregoing pages it becomes amply amply clear that man is born to communicate. In other words, communicate is a necessary condition of human of human existence and social organisation. But the importance of communication in business organisation came to be realized quite late. Traditionally it was regarded as taken –for – granted affair. However, over the last half century or so serious studies and experiments have shown that that every organization is a society in which there are people operating at different levels. They their multiple differences, approaches, opinions and constraints. In order to achieve common goals proper interaction between and amongst them is, therefore, a must.Business Communication Importance and Purpose of Communication
In this connection it is important to note that the world is changing fast, and with it every organization is becoming more and more sophisticated. So, communication has first of all to be given due recognition as an integral part of the process of change. Whenever a change in the direction of technology, structures, objectives etc is called for it becomes easier with the help of communication. Most of the management problems arise because of lack of effective communication. If the communication system is properly devised the chances of mis-representation or misunderstanding are minimized. If the mangers are not aware of the relations and feelings of their subordinates their planning will collapse and numerous obstacles will crop up. Today, technology is highly advanced and the people are supposed to be up to date in every respect. But undue emphasis on profit motive leads to many complications, first and foremost of them being the human problems. They are far more critical than the technological problems. It is communication that helps solve these problems. In the words of Allen, “communication involves a systematic and continuous process of telling, listening and understanding”. Business Communication Importance and Purpose of Communication
At this point it becomes obligatory to identify the factors responsible for the growing importance of communication.
- Large Size of Organizations:
We are living in the age of mega-organizations. Modern organizations are indeed in size as compared to enterprises of yesteryear. Many of them have thousands of people working together in one unit or likewise in different units spread in different states or across the globe. Moreover it is in the very nature of an enterprise to grown in size with the passage of time. The result is that, in many an organization, the levels of hierarchy have gone up. Generally there are three to five levels of hierarchy. But in many cases there are thirteen to fifteen levels. It is indeed a difficult task to manage a juggernaut like such a huge organization. Communication is of vital importance in directing people, getting feedback and so on.
- Growth of Trade Unions:
Associations or union of workers, especially after the world War-I, have been emerging as a force to reckon with. No system of management can work efficiently without taking the worker’s unions into confidence. The mangers have to negotiate with the representatives of the employees on various issues affecting the employment conditions prevailing in the organization. It was not considered so very important in the past. But in modern times no organization can work satisfactorily without the mutual understanding and co-operation between management and trade unions. In this regard communication plays the most vital role.
- The Human Relations Aspect:
Since 1930’s it has been increasingly recognized that the management’s sole aim is to integrate people in order to encourage them so that they are in a position to perform to the best of their capacity. This is essentially a social process. No need to say that it is difficult to get work out of people unless they are treated humanely. It has been widely recognized and accepted that human relations within any organization have now changed from master-servant relationship to partnership relationships. Workers are not machines. They are vibrant living persons having their individual as well as collective needs, feelings and aspirations. Communications helps a manager in developing meaningful relationships, changing attitudes, boosting morale and soliciting cooperation. So, communication is very central to any organization as a tool of building and maintaining human relations.
- Public Relations Aspect:
Organizations serve the society at large in various fields and aspects. Hence the importance of communication between them. Like many other aspects of management, the idea of social responsibility of business got currency very recently and the managers came to be held responsible to various sections of society, specially the customers, government, suppliers and public. Communication between them and the organization is necessary for putting the proper image of the whole business in perspective. Managers, therefore, have to be good communicators with the society. They have to be wisely sensitive to the internal as well as external environment of the organization.