BBA Business Communication Study Material Non Verbal Communication : Business Communication Study Material Notes for BBA Non Verbal Communication.
Bba Business Communication Study Material:- Non Verbal Communication: Sign Language – Visual and Audio Elements
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After Studying This Chapter, You Are Able To Understand:- Introduction, Visual Signs, Audio/Sound Signals, Advantages of Visual and Audio/Sound Signals, Limitations of Sign Language.
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KEY POINT
NON VERBAL COMMUNICATION:
SIGN LANGUAGE – VISUAL AND AUDIO ELEMENTS
- Visual and audio/sound signals or signs have been in use since time immemorial.
- Touch, smell and taste also communicate, but sight and sound play a greater role in communication.
- Pictures, posters, photographs, cartoons, maps, diagrams, drawings and lights are the most popular forms of visual signs.
- A large number of drawings or visual signal speaks a universal language.
- Drumbeats, alarm signal like sirens/hooters, buzzers, bell – ringing are the most commonly used sound signals.
- Sound signals play quite an important role in time management.
- Posters, drawings etc have great educational value. They can be very effectively used in instructing illiterate workers.
- Drawings, posters, pictures etc tell us a lot about the cultural background of their users.
- Only elementary or simple ideas can be communicated through sign language.
- Spot correction or retraction is not possible in sign language.
- Sign language only complements verbal communication.
- Sign language is often liable to be misunderstood. Hence great care is needed in its use.
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INTRODUCTION
NON VERBAL COMMUNICATION: SIGN LANGUAGE – VISUAL AND AUDIO ELEMENTS
As has been said earlier in this post, communication is a process involving the use of mutually understood signs/symbols between the sender and the receiver of a message or piece of information. Language is the most sophisticated or systematic set of symbols. The evolution of any language takes a long time normally running in centuries. But communication has always been taking place.
From time immemorial man has been using signs/symbols mutually understood between at least two persons and more usually among people belonging to a group or tribe, or trade. These signs/ symbols, signals/indicators have generally been of two types – visual and audio or sound signals. Smell, touch and taste also communicate because sensory perception and impressions area a necessary part of human existence. But the most powerful or effective of them is the visual element. That is why we have the Chinese proverb, “A picture is worth a thousand words”. “Why”?, asks Adair and goes on to answer, “Because we take much of our information- more than 50 percent – through the gateway of our eyes.”
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VISUAL SIGNS
NON VERBAL COMMUNICATION: SIGN LANGUAGE – VISUAL AND AUDIO ELEMENTS
Regarding the importance of visual element in communication, Lesikar and Pettit say, “As we know from our study of communication theory, words are imprecise conveyors of meaning. We must make a limited number of variations in reality. At best, words fit reality only loosely. Thus, it is little wonder that we frequently have difficulty communicating through words…..You will need to use pictures of some kind to help communicate your information.”
How effectively pictures communicate becomes clear from the paintings, scrawling, murals and engravings found on the walls of ancient caves, temples and such other buildings. They tell us a lot about the tribes or races or rulers or traders, their religions, their hunting or other adventurous deeds, their art and so on. Their symbolic and communicative value has been a subject of serious study.
The tradition of drawing pictures for communicative purposes continues. Posters and pictures – big and small, real – life drawings as well as cartoons/caricatures, statues and effigies are freely used for general information as also for business purposes. Everybody is familiar with the picture of two crossed bones under a skull as danger signal, a cross over a cigarette as a warning against smoking or that of a ghastly skeletal paw symbolizing the deadly grip of drugs and so on.
Maps and diagrams are an essential part of a book of geography, science, economics and history in the same way as no pamphlet of tourism and hotel industry, oil refinery or motor company is complete without nice – looking colorful photographs. Many of these drawings and photographs have a local or somewhat limited appeal in the sense that, at a time, only a particular section of people will be interested in them. But a very much larger number of signs and symbols speak a ‘universal language’ understood by anybody anywhere. Given below are a few such examples:
In the same way lights – green or red at traffic points, railway stations and airports, a red bulb outside the operation theater of a hospital, a neon hoarding, a revolving light an top of a VIP vehicle or an ambulance serve their purpose very effectively without using words. Lights are also used to indicate whether somebody is in out, and to mark the celebration of a special occasion. Colours of flags, white or black and the colours of flowers in a vase or bouquet speak volumes about the feelings of the communicator.
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AUDIO/SOUND SIGNALS
NON VERBAL COMMUNICATION: SIGN LANGUAGE – VISUAL AND AUDIO ELEMENTS
Side by side with visual signals, audio or sound signals have always been in use since the very beginning of civilization and have very conveniently been adopted by the world of business. Different kinds of drumbeats were used by people living in jungles in olden times, as we are told in our history and geography books. But drum-beating is very much in use in modern times also to convey or share different kinds of feelings on different occasions/celebrations or to send messages across jungles while hunting. In one way or another drum-beating is an essential part of many communities culture. Its immediate impact is to awaken/alarm/arouse and gathers the hearers.
Closely allied to drumbeats, so for as volume is concerned are the alarm signals. There are various kinds of alarm signals, are alarms, accident/casualty alarms air raid or assault alarms, VIP motorcade alarms, machine breakdown alarm and so on. Various kinds of sirens, hooters, whistlers etc are used for these purposes. The main idea is to caution the listener and take right step. Blowing a horn serves a similar purpose. A clock or watch alarm makes us aware of time and programme our schedule.
No office is complete without a buzzer, press button bell, electrically operated bell and other such sound signally systems. They put the concerned people on alert, send out signals whether a visitor is welcome or whether it is time to leave.