BBA Strategic Management and Business Policy Sample Model Mock Test Paper 2 Last 3-year examination papers Unit – wise division of the content.
Strategic Management and Business Policy
Time : Three Hours [Max. Marks : 75
Note : Attempt all the sections as per instructions.
Note : Attempt all the five questions. Each question carries 3 marks. Very short answer is required not exceeding 75 words. (3 x 5 = 15)
1. What is the purpose of business policy?
2. Define the term objective.
3. What is corporate planning?
4. Define gap analysis.
5. What do you mean by marketing synergy?
Note: Attempt any two questions out of the following three questions. Each question carries
7.5 marks. Short answer is required not exceeding 200 words. (7.5 x 2 = 15)
6. Explain the various types of business synergy.
7. Write short notes on benchmarking.
8. Discuss different levels of strategy.
Note: Attempt any three questions out of the following five questions. Each question carries
15 marks. Answer is required in detail. (15 x 3 =45)
9. What do you mean by business development policy? Explain in brief.
10. Discuss the guideline for setting an objective.
11. Discuss the various stages of planning process.
12. Discuss the BCG matrix.
13. Discuss the methodology of benchmarking.