BBA Strategic Management & Business Policy Study Material Notes Sample Model Practice Question Answer Papers : BBA 3rd Third Year Semester – VI Strategic Management & Business Policy (Book Code – 602), BBA 3 Mock Papers for Self Assessment, Last 3 Year Examination Solved Questions With Answers Papers, BBA Unit Wise Division of The Content.
Strategic Management and Business Policy
Unit I Nature and importance of business policy, development and classification and business policy, mechanism or policy making.
Unit II Responsibilities and Task of Top Management : Objectives of business characteristics, classification, type of objectives and their overall hierarchy, setting of objectives, key areas involved.
Unit III Corporate Planning : Concepts of long-term planning, strategic planning, nature, process and importance.
Unit IV Corporate Strategy : Concept, components, importance.
Strategy Formulation : Concept, Process & affecting factors.
Strategy Evaluation : Process, Criteria, environmental analysis, resource analysis.
Unit V concept of Synergy : Types, evaluation of synergy, capability profiles, synergy as a component of strategy and its relevance.