M Com 2nd year Advertising Sales Management Sample Model Question Answer Paper
101. Which of the following is not a department of advertising: agency?
(1) Media Department
(2) Personnel Department
(3) Finance Department
(4) Research Department
Ans. (2) Personnel Department
102. The responsibility of salesman is
(1) To promote sales
(2) To guide the customer
(3) To satisfy the customer’s queries
(4) All of the above
Ans. (4) All of the above
103. When the salesman aud……….. meet and sales dialogue takes place, it is called Sales talk.
(1) Customer
(2) Manufacturer
(3) Wholesaler
(4) Owner
Ans. (1) Customer
104. Public Service A like “Know AIDS for no AIDS”, it is which type of responsibility of Ad. agency?
(1) Economic responsibility
(2) Social responsibility
(3) Political responsibility
(4) Physical responsibility
Ans. (2) Social responsibility
105. Who has said that “Advertising is Salesmanship in print”.
(1) Lasker
(2) Wood
(3) Shelton
(4) Wheeler
Ans. (1) Lasker
106. The Social benefit occurred from salesmanship is
(1) Stability in standard of living
(2) Fall in standard of living
(3) Rise in standard of living
(4) None of these
Aps. (3) Rise in standard of living
107. Presentation and Demonstration is the …….. step in selling process.
(1) Time wasting
(2) Unnecessary
(3) Necessary
(4) Some time necessary
Ans.(3) Necessary
108. Which of the following is a broadcast media?
(1) Cinema
(2) Newspaper
(3) Video Cassettes
(4) None of these
Ans. (4) None of these
109. Primary functions of advertising are
(1) To increase sales volume
(2) To persuade intermediary
(3) To raise standard of living
(4) All of these
Ans. (1) To increase sales volume
110. The purpose of advertising is to reduce the % cost of product and distribution said by
(1) Breach
(2) Diver
(3) Mitchell
(4) Bill Gates
Ans. (3) Mitchell
111. Which of the following is indicated by labelline
1) Content
(2) Weight
(3) Measure
(4) All of these
Ans. (4) All of these
112. Labelling is important for informational, legal reasons.
(1) branding
(2) strategic
(3) marketing
(4) promotional
Ans. (4) promotional –
113. Labelling is important for three reasons, for promotional and second legal. What is the third reas
(1) Informational
(2) Branding
(3) Strategic
(4) Marketing
Ans. (1) Informational
114. Which of the following part of a brand can be spokez
(1) Brand name
(2) Brand symbol
(3) Trade name
(4) Trade symbol
Ans. (1) Brand name
115. Which of the following may be known as the function packaging?
(1) To assemble and arrange the content
(2) To facilitate transporting and storing
(3) To identify the content
(4) All of the above
Ans.(4) All of the above
116. A brand can be helpful for the distributors in
(1) leading to large selling
(2) reducing the price flexibility
(3) reducing the cost of distribution
(4) All of the above
Ans.(4) All of the above
117. Which of the following is the type of manufacturer’s bran
(1) National brand
(2) Regional brand
(3) Advertising brand
(4) All of these
Ans. (4) All of these
118. Which of the following is applicable in the case of book
(1) Patent
(2) Copyright
(3) Trade mark
(4) Legal right
Ans.(2) Copyright
119. Branding is the ………. process.
(1) marketing
(3) static
(2) Management
(4) technical
Ans. (2) management
120. Which of the following is not the test of effectiveness of the ad.? (
1) Sales test
(2) Opinion test
(3) Race test
(4) Inquiry test
Ans.(3) Race test
121. Outdoor media includes
(1) Posters
(2) Banners
(3) Wall writing
(4) All of these
Ans. (4) All of these
122. The sources of recruitment is/are(
1) Internal Source
(2) External Source
(3) Both (1) and (2)
(4) None of these
Ans. (3) Both (1) and (2)
123. Determination of Sales Quotas makes it easy in controlling the activities of salesman.’ It is the advantage of :
(1) Sales Quota
(2) Purchase Quota
(3) Distribution Quota
(4) Production Quota
Ans.(3) Distribution Quota
124. By which of the following a stunt ad. can be checked?
(1) Government
(2) Consumer Organisation
(3) Social Institutions
(4) All of these
Ans. (4) All of these
125. Which of the following is a principle of effective ad?
(1) Continuity
(2) Novelty
(3) Creativity
(4) All of these
Ans. (4) All of these
126. Which of the following is not a function of an advertising agency?
(1) Account planning
(2) Creative services
(3) Media services
(4) Social services
Ans. (1) Account planning
127. ………. brands usually require a producer to become involved in distribution, promotion and pricing decisions
(1) Retailer
(2) Wholesaler
(3) Manufacturer
(4) Own Label
Ans.(3) Manufacturer
128. Multiple packaging is the practice plne
(1) several containers in one product
(2) serval units in one container
(3) serval boxes in one container
(4) each unit in each container
Ans. (2) several units in one container
120. The major characteristie of own label brands is that
(1) only retailers imitate and own the brand
(2) producers become involved with the marketing mix
(3) producers are identified with the product
(4) manufactures are not identified with the product
Ans.(4) manufactures are not identified with the product
130. Main decision areas in packaging is
(1) package materiala
(2) package size and convenienc,
(3) package aesthetics
(4) All of these
Ans.(4) All of these
131. Grade labels are identified by
(1) letter
(2) number
(3) quality
(4) all of these
Ans.(4) all of these
132. Marketers should view packaging as a major strategic tool, especially for
(1) consumer convenience products
(2) consumer shopping products
(3) industrial products
(4) speciality products
Ans. (1) consumer convenience products
133. Which of the following is not a desirable feature for a brand name?
(1) It can help develop brand loyalty amongst buyers
(2) It can facilitate the introduction of new products
(3) It can make it possible for the firm to engage in non-price competition
(4) It can become used as the generic name for all products in the category
Ans. (4) It can become used as the generic name for all products in the category
134 Employment by promotion is the feature of
(1) Internal source of recruitment
(2) External source of recruitment
(3) Both Internal and External sources of recruitment
(4) None of the above
Ang. (1) Internal source of recruitment
135. The estimate which is prepared by a salesman about sale activities is called
(1) Salesman’s report
(2) Producer’s reports
(3) Consumer’s report
(4) Wholesaler’s report
Ans. (1) Salesman’s report
136. Which of the following is not given in Ad. Copy?
(1) Name and address of advertiser
(2) Production Cost
(3) Name and quality of the product
(4) Price
Ans. (2) Production Cost!
137. Which of the following is a right statement?
(1) Salesmanship and advertisement are complementary to each other
(2) Salesmanship is more important than Ad.
(3) Ad. is more important than salesmanship
(4) Salesmanship and Ad. both are wasteful
Ans. (1) Salesmanship and advertisement are complementary to each other
138. Which of the following is the disadvantage of pictures in ad.?
(1) Quick attention
(2) Proper knowledge of the product
(3) Cause of accidents on roads
(4) Permanent effect
Ans.(3) Cause of accidents on roads
139. Who is benefited from sales promotion activities?
(1) Manufacturers
(2) Wholesalers
(3) Retailers
(4) All of these
Ans. (4) All of these
140. Which is not the advertisement activity?
(1) To attract the customers
(2) To increase the sales
(3) To sell the goods
(4) To create demand
Ans.(3) To sell the goods
141.) A sales organisation consists of human being working together for the marketing of products manufactured by the firm or “purchased for re-sale.” Who gave this statement?
(1) Still and Cundif
(2) H.R. Tosdal
(3) F.W. Tayor
(4) B.R. Canfield
Ans. (2) H.R. Tosdal
142. Which of the following ad. appeal inspires?
(1) Consumers
(2) Wholesalers
(3) Retailer
(4) All of these
Ans. (4) All of these