242. All of the following would be steps or concerns in the process of strategic planning except
(1) defining a clear company’s mission
(2) setting supportive objectives
(3) designing a sound business portfolio
(4) checking to see if an advertising spot had been run in its allotted time slot
Ans. (4) checking to see if an advertising spot had been run in its allotted time slot
243, Marketing creates ………. for goods and services. R
(1) demand
(2) supply
(3) value
(4) All of these
Ans. (1) demand
244. Market potential is based on
(1) future trading
(2) production and market planning
(3) award
(4) profit
Ans. (1) future trading
245. Advantages of T.V. advertising
(1) It has vast scope
(2) Repeated telecast possible
(3) It has long-term impact
(4) All of these
Ans. (4) All of these
246. Marketing plan helps in–
(1) better lead generations
(2) better systems
(3) better results
(4) improve balance sheet!
Ans.(3) better results
247. A target market is
(1) entire country
(2) entire city
(3) entire globe
(4) that which consists of customers who need to the identified product
Ans. (4) that which consists of customers who need to the identified product
248. A marketing programme is
(1) a set of policy decisions on the level, allocation and mix of marketing efforts
(2) a structure of production
(3) a plan of purchasing
(4) a plan of accounting
Ans. (1) a set of policy decisions on the level, allocation and mix of marketing efforts
249. Adhoc planning is suitable for
(1) capital budgeting
(2) Set up of a new firm
(3) market and plant development
(4) renewal of a patent
Ans. (4) renewal of a patent
250. Perception is a three-step process that involved
(1) selecting organising and interpreting information in
(2) anticipating and selecting
(3) collecting, eliminating and organising information
(4) planning and executing
Ans. (1) selecting organising and interpreting information
251. Market research is needed for
(1) checking the market area
(2) checking the right product to be sold
(3) making proper marketing decisions
(4) All of the above
Ans. (4) All of the above
252. Which statement is true?
(1) Personal selling and salesmanship is synonym
(2) There is no relationship between personal selling an salesmanship
(3) Salesmanship is included in personal selling
(4) Personal selling is included in salesmanship
Ans.(3) Salesmanship is included in personal selling
253. A good salesman should be
(1) aggressive
(2) pushy
(3) polite
(4) All of these
Ans.(3) polite
254. Essential qualities of a good advertisement cry includes
(1) Attracting attention
(2) Creation of tersest
(3) Demonstrating novelty
(4) All of these
Ans. (4) All of these
255. Full form of EOQ is
(1) Economic on Quality
(2) Economic Cruder Quality
(3) Even on Quality
(4) Evolution on Quality
Ans. (2) Economic Order Quality
256. Outside sources of recruitment of sales personnel includes
(1) Promotion of employees
(2) Recruitment on the recommendations of employees
(3) Through employment exchange
(4) Recruitment on the recommendations of customers
Ans.(3) Through employment exchange
57. Which of the following is the stage of Marketing Planning?
(1) Analysis of problem
(3). Preparation of programmes
(4) All of these
(2) Setting the goal or objectives
Ans.(4) All of these
258. For effective marketing the salesmen should have which of these qualities?
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skills
Ans.(3) Motivation
259. Which of the following factors affects the size of sales territory?
(1) Policies and practices of the business
(2) Method of distribution
(3) Advertising
(4) All of the above
Ans. (4) All of the above ad
M Com 2nd year Advertising Sales Management Practice Model Question Answer Paper
260. Marketing Planning is concerned with
(1) the identification of resources that are available and their allocation to meet specified objectives
(2) selling
(3) financing
(4) managing
Ans. (1) the identification of resources that are available and their allocation to meet specified objectives
261. The marketing strategy includes
(1) how your enterprise will address the competitive market place
(2) how you will implement and support your day to day operations
(3) how much you are paying to your marketers
(4) both (1) and (2)
Ans. (4) both (1) and (2)
262. ZBB stands for
(1) Zero Based Budgeting
(2) Zero Based Business
(3) Zero Based Buyers
(4) Zigzag Business Buyers
Ans. (1) Zero Based Budgeting 1:
263. Marketing plan helps in
(1) better results
(2) better output
(4) better system
(3) both (1) and (2)
Ans.(3) both (1) and (2)
264. Which of the following is the element of marketing plan?
(2) Completion schedule
(1) Marketing programme
(4) All of these
(3) Statement of goals
Ans. (4) All of these
265. Eyaluating marketing performance by comparing it to established standards is part of
(1) market segmentation
(2) marketing control
(3) market planning
(4) target market
Ans. (2) marketing control
266. In the era of globalization of business, M & A stands for
(1) Money and Asset
(2) Merger and Acquisitions
(3) Management and Administration
(4) Means and Said
Ans. (2) Merger and Acquisitions
267. Market research is required for
(1) deciding the right product to be sold
(2) deciding right time to sell
(3) deciding the market area
(4) All of the above
Ans. (4) All of the above
268. Which of the following remains at the centre of an marketing process?
(1) Target consumers
(2) Product
(3) Price
(4) Promotion
Ans. (1) Target consumers
269. The National factors affecting marketing plan include
(1) population of country
(2) national income of country
(3) trade policy
(4) All of these
Ans. (4) All of these
270. Which of the following is/are the importance of Marketit Planning?
(1) to offset future uncertainties
(2) economy in operation
(3) helpful in co-ordination
(4) All of these
Ans. (4) All of these
271. One of the key goals of the implementation function marketing management is to
(1) carry out the set plans
(2) take corrective measures
(3) construct sales budget
(4) introduce a new product
Ans. (1) carry out the set plans