M Com 2nd year Advertising Sales Management Question Answer Paper
401. Selling is activity.
(1) wealth producing activity
(2) money or time wastage
(3) production
(4) management
Ans.(1) wealth producing activity
402. A Sales manager should have the qualities of
(1) Keenness in his actions
(2) Attractive personalities
(3) Sincerity and honesty
(4) All of these
Ans. (4) All of these
403. The remuneration of advertising agency may be on
(1) Commission basis
(2) Profit share basis
(3) Pre-decided fee basis
(4) Salary basis
Ans. (3) Pre-decided fee basis
404. ………. advertising promotes a specific brand’s feature benefits.
(2) Hierarchical
(1) Institutional
(4) Competitive
(3) Pioneering
Ans. (4) Competitive
405.) Sales Promotion means “Any steps, that are taken for the purpose of obtaining or increasing sales,” said by
(1) Hooper
(2) Delens
(3) Dabur
(4) Taylor
Ans. (2) Delens
406. The operative function of a sales manager is
(1) To appoint salesmen
(2) To conduct market research
(3) To determine price policies
(4) To make the production policies
Ans.(1) To appoint salesmen
407. Which of the following factors affect the selection of an advertising agency?
(1) Adequacy of agency staff
(2) Financial soundness
(3) Timely completion of work
(4) All of these
Ans.(4) All of these
408. Which of the following is not a method of evaluating advertising effectiveness?
(1) Recognition Test
(2) Trial and Error Method
(3) Awareness Test
(4) Association Test
Ans.(2) Trial and Error Method
409. Billboard Advertising is most effective for advertising.
(1) pioneering
(2) advocacy
(3) reminder
(4) comparative
Ans. (3) reminder
410. Advertisement gives rise to
(1) Sales
(2) Cost
(3) Demand
(4) All of these
Ans. (4) All of these
411. Which is the variable of marketing programme?
(1) Distribution system and its rule
(2) Size of product
(3) Demand variable
(4) All of these
Ans. (4) All of these
412. Selling includes
(1) essence of marketing
(2) function of promotion
(3) basis of exchange
(4) All of these
Ans. (4) All of these
413. A ………. of goods is a contract whereby the seller transfer or agrees to transfer the property in goods to the buyer for a price.
(1) contract of property
(2) contract of sale of goods
(3) advertisement
(4) system
Ans. (2) contract of sale of goods
M Com 2nd year Advertising Sales Management Question Answer Paper
414. ……… consists of contacting prospective buyers of product personally,
(1) Product-mix or marketing-mix 2
(2) Personal selling
(3) Sale
(4) Product
Ans. (2) Personal selling d
415. Selling is based on
(1) perpetual function
(2) productive function
(3) personal and impersonal activity
(4) All of these
Ans.(4) All of these
416. Merit of personal selling includes
(1) pinpoints prospects
(2) helps close the sale
(3) time co-ordination
(4) All of these
Ans. (4) All of these
417. Which is the function of personal selling?
(1) Making effective sales
(2) Executive function
(3) Service to customer
(4) All of these
Ans. (4) All of these
418. Where under a contract of sale the transfer of property in goods is to take place at a future time or subject to some condition thereafter to be fulfilled, the contract is called
(1) a sale
(2) gift
(3) tax
(4) agreement to sell
Ans. (4) agreement to sell
419. The subject matter of contract of sale is
(1) goods
(2) bank building
(3) ATM machine
(4) All of these
Ans. (1) goods
420. Which of the following qualities a salesperson should not
possess?
(1) Honesty
(2) Integrity
(3) Co-operative
(4) Short-tempered of
Ans.(4) Short-tempered of
421. Advertisement is necessary for
(1) Introduction of new product market
(2) Sales Promotion
(3) Increase goodwill and awareness
(4) All of above
Ans. (4) All of above
422. Which of the following is one of the news channe television?
(1) Pogo
(2) Channel V
(3) Aajtak
(4) ColoursAns.
Ans. (3) Aajtak
423. “Salesmanship is the ability to change human needs in human wants.” This Statement is said by
(1) Ripley
(2) Nokes
(3) Garfield
(4) Skot
Ans. (2) Nokes
424. Preparation of an advertisement copy requires
(1) Description of advertising copy
(2) Selection of Pictures
(3) Preparation of Design of advertising copy
(4) All of the above
Ans. (4) All of the above
425. The key factor that affect the media planning is
(1) Marketing Conditions
(2) Media Considerations
3) Competitive Advertising Efforts
(4) All of these
Ans. (4) All of these
426, MRP stands for
(1) Market Retail Price
(2) Maximum Retail Price
(3) Minimum Retail Price
(4) Monopolistic Restricted Price
Ans. (2) Maximum Retail Price
427. Which of the following is not an example of persuasive advertisement?
(1) Explaining how the product works
(2) Persuading customers to receive a sales call
(3) Building brand preference
(4) Encouraging the customer to purchase now
Ans. (4) Encouraging the customer to purchase now
428. Main components of an advertisement copy are
(1) Headline
(2) Slogans
(3) Pictures
(4) All of these
Ans. (4) All of these
429. Salient features of a good advertisement copy are
(1) Simplicity
(2) Completeness
(3) Informative
(4) All of these
Ans.(4) All of these
430. A contract of sale includes
(1) a sale
(2) an agreement to sell
(3) transfer of gift and guarantee
(4) Both (1) and (2)
Ans.(4) Both (1) and (2)
431. Which of the following is the parties of sale?
(1) Seller and buyer
(3) Seller and suppliers
(2) Seller and producer
(4) All of these
Ans.(1) Seller and buyer
432. In the personal selling process ………. and ………. are involved.
(1) producer, seller
(2) buyer, producer
(3) retailer, wholesaler
4) seller, buyer
Ans. (4) seller, buyer
433. The personal selling aims at selling ………. products.
(1) declining
(2) existing
(3) inferior
(4) worthless
Ans.(2) existing
434. Personal selling involves ………. interaction of salesman with the individuals.
(1) direct
(2) indirect
(3) instant
(4) close
Ans. (1) direct
435. Personal selling facilitates the process of
(1) production
(2) distribution
(3) consumption
(4) All of these
Ans. (4) All of these
436. The last stage of personal selling is–
(1) making the first contact
(2) closing the sale
(3) prospecting
(4) sales call
Ans. (2) closing the sale
437. When was the first Advertising Agency Established
(1) 1894
(2) 1905
(3) 1915
(4) 1925
Ans. (2) 1905