462. “Advertising is a business force, which through the printed words, sells or helps sale, build reputation and fosters goodwill”. Who said?
(1) Wheeler
(2) Sheldon
(3) Winston Churchil
(4) American Market Association
Ans. (2) Sheldon
463. Which is the factors of media selection decision?
(1) Object or aim of the advertising
(2) Advertiser’s usage
(3) Message
(4) All of these
Ans.(4) All of these
464 Which is the best means of bank advertising?
(1) Circular
(2) Sky advertising
(3) Satisfied bank customer
(4) Bank employee or their manager
Ans. (3) Satisfied bank customer
465. Which is the element of advertising?
1) Public presentation
2) Pervasiveness
3) Identified sponsors
4) All of these
Ans. (4) All of these
466. Demerits of advertising includes
(1) changing fashion
(3) misleading advertising
(2) expensive or instability
Ans. (4) All of these
467. Promotional advertising includes
(1) showroom and exhibition
(2) window advertising
(3) interior display
(4) All of these
Ans. (4) All of these
468. Which is the latest means of bank advertising?
(1) Internet or e-mail
(2) Postcard
(3) Price list or business reply envelope
(4) All of the above
Ans. (1) Internet or e-mail
469. Not included in customer objections?
(1) Price objection
(2) Budget objection
(3) Service objection
(4) Product objection
Ans. (2) Budget objection
470. Right sequence of AIDAS’ formula is
(1) Attention, Interest, Desire, Action, Satisfaction
(2) Ability, Interest, Desire, Action, Satisfaction
(3) Attention, Interest, Display, Action, Satisfaction
(4) Ability, Interest, Display, Action, Satisfaction
Ans. (1) Attention, Interest, Desire, Action, Satisfaction
471. Advertisement can be used to sell –
(1) Ideas
(2) Product
(3) Services
(4) All of these
Ans. (4) All of these
472. Which method of setting an advertisement budget relies on analysing competitor’s spending?
(1) Affordable Method
(2) Competitive Party Method
(3) Integrated Method
(4) Percentage of Sales Method
Ans.(2) Competitive Party Method
473. EPS’s are referred to as
(1) Enormous selling propositions
(2) Emotional selling propositions
(3) Engaging selling points
(4) Encouraging selling points
Ans. (2) Emotional selling propositions
474. Adverse effect of advertisement is
(1) Decrease in sale
(2) Increase in purchase cost
(3) Increase in cost of product
(4) Reduction of Economic Development
Ans. (3) Increase in cost of product
475. “Advertisement can be described as an art of demand for an article or a service.”
(1) True
(2) False
(3) Creates only demand of articles
(4) Creates only demand of services
Ans. (1) True
476. Advertisers can reach audience in target geographi areas by
(1) Placing Adds in regional issue of national magazines
(2) Buying Time on local radio stations
(3) Advertisement in local newspapers
(4) Doing all of the above
Ans. (4) Doing all of the above
477. Consists of short-term incentives to encourage the purchase or sale of a product or a service
(1) Advertisement
(2) Publicity
(3) Sales Promotion
(4) A Segmented promotion
Ans. (4) A Segmented promotion
478. Market Segmentation helps in
(1) Focus Marketing
(2) Improved lead generation
(3) Identifying the target groups
(4) All the above
Ans.(4) All the above
479. The term advertising has been derived from
(1) credere
(2) adre
(3) advertere
(4) ad-hoc-not-with-joy
Ans.(3) advertere
480. A paid form of non-personal communication about organisation and/or its products that is transmitted to target audience through a mass medium is
(1) advertising
(2) publicity
(3) personal selling
(4) sales promotion
Ans.(1) advertising
481. Recognition and recall tests are post-test methods to evaluate advertising effectiveness based on
(1) memory
(3) customer preferences
(2) mail surveys
(4) in-depth interviews
Ans. (1) memory
482. Which of the following is means of outdoor advertising
(1) Sandwich board advertising
(2 Advertising board
(3) Electric display
(4) All of these
Ans. (4) All of these
483. Why is the headline of a print advertisement such a critical component of the copy?
(1) It determines the final layout design
(2) It is often the only part of the advertisement that is read
(3) It takes up the most space
(4) It links the copy to the sig iature
Ans. (2) It is often the only part of the advertisement that is read
484. Advertising is a major promotion mix ingredient that is
(1) non-paid form of non-personal communication
(2) non-paid form of personal communication
(3) paid form of personal communication
(4) paid form of non-personal communication
Ans.(4) paid form of non-personal communication
485. Advertisements are required for
(1) Boosting the production level
(2) Motivating the Employee –
(3) Boosting the Sales
(4) All of the above
Ans. (3) Boosting the Sales
486. “When was Advertisement through Radio started for the first time in India?
(1) 1947
(2) 1956
(3) 1965
(4) 1976
Ans. (2) 1956
487. “Advertisement is a selling art in a form of Printing ” This K statement is said by
(1) Wheeler
(2) Taylor
(3) Laskar
(4) Johns
Ans.(3) Laskar
488. Inside sources of recruitment of sales personnels includes
(1) Through training institutes
(2) Promotion of employees 4
(3) Through employment exchange
(4) Advertisement
Ans. (2) Promotion of employees
489. Free distribution of Samples includes in
(1) Consumers promotion
(2) Dealers promotion
(3) Consumers and Dealers promotion
(4) All of these t
Ans. (1) Consumers promotion
410. When developing an advertising campaign, benchmarks should be included in the
(1) campaign platform
(2) statement of advertising objectives
(3) evaluation of the advertising effectiveness
(4) media plan
Ans. (2) statement of advertising objectives
491. The advertising theory includes-
(1) means-end theory
(2) leverage point theory
(3) Both (1) and (2)
(4) two-point theory
Ans. (3) both (1) and (2)
492. On- line advertising uses
(1) Internet
(2) World wide web
(3) Both (1) and (2)
(4) Radio
Ans. Both (1) and (2)
493. Pre-testing is also known as-
(1) Copy-testing
(2) track-testing
(3) strategic-testing
(4) early-testing
Ans.(1) Copy-testing
494. Which of the following is the limitation of advertising?
(1) Adds to cost
(2) Neglecting social values
(3) Cheating monopoly
(4) All of these
Ans. (4) All of these
195. Which of the following is/are the beneficiaries of advertising Manufacturers?
(1) Manufacturers
(2) Consumers
(3) Society
(4) All of these
Ans. (All of these
496. Which of the following is are the media of advertising? Press advertising
(1) Press advertising
(2) radio
(3) (TV)
(4) All of these
Ans. All of these
497. Which of the following may have favourable or unfavourable impression on the public about the company and it’s products?
(1) Publicity
(2) Advertising
(3) Promotion
(4) Forecasting
Ans. 1 Publicity
498. Advertising is a form of ………. intended to persuade an audience to purchase a product or service.
(1) communication
(2) sales
(3) market planning
(4) None of these
Ans. (1) communication
499. Press advertising include
(1) newspapers
(2) magazines
(3) journals
(4) All of these
Ans. 4. All of these
500. Advertising research include
(1) pre-testing
(2) post-testing
(3) both (1) and (2)
(4) semi-testing
Ans.(3) both (1) and (2)