350. Which of the following is physical features of product?
(1) Colour of the product
2) Taste of the product
(3) Size of the product
(4) All of these
Ans. (4) All of these
351. Innovation ineans
(1) management
(2) budgeting
(3) cost
(4) introduction of new product
Ans.(4) introduction of new product
352. Personal selling consists of contacting prospective of product personally.”
(1) Richard Buskirk
(2) W.J. Stanton
(3) R.C. Davis
(4) Peter F. Drucker
Ans.(1) Richard Buskirk
363. Sales promotion means any step that is taken for the purpose of obtaining or increasing sales.” Who statement?
(1) Philip Kotler
(2) A.R.H. Delens
(3) Manson & Rath
(4) S.E. Thomas
Ans. (2) A.R.H. Delens
354. “The salesman is a keystone of our comfort and of our security.” Who said?
(1) Russell and Beach
(2) Prof. Sharlekar
(3) W.J. Stanton
(4) Richard Buskirk
Ans. (4) Richard Buskirk
355. Which of the following factor determines ad. expenses? (
1) Past experience
(2) Sales policy
(3) Size of the business
(4) All of these
Ans. (4) All of these
356. Distribution of free samples, coupons, free gifts and trade fairs come in the category of
(1) Advertisement
(2) Clearance of old stock
(3) Attracting new customers
(4) Sales Promotion Activities
Ans.(4) Sales Promotion Activities
357. Which is not the press advertisement?
(1) Sky writing
(2) Magazines
(3) News Papers
(4) Pamphlets
Ans. (1) Sky writing
358. Sales goal includes
(1) Sale
(2) Project
(3) Customer satisfaction
(4) All of these
Ans. (4) All of these
359. Salesmanship consists of one human mind in another human mind.” This definition of salesmanship is given by
1) H.L. Hanson
(2) Garfield Blake
(3) H.K. Nixon
(4) W.M. Scott
Ans. (1) H.L. Hanson
360. Kent water is pure water-Hemamalini’ Which type of element of ad. copy is it?
(1) Trust element
(2) Suggestion element
(3) Education element
(4) Emotion element
Ans. (1) Trust element
361. A…… provides written information about the product.
(1) branding
(2) packaging
(3) label
(4) costing
Ans. (3) label
862. The package design of a bag of flour would most likely be criticised for being
(1) unsafe to the environment
(2) well suited for multiple unit packaging
(3) unsafe to the user
(4) functionally deficient
Ans. (4) functionally deficient
363. The warning label on a pack of cigarettes is included to
(1) promote the product
(2) satisfy legal requirements
(3) encourage the proper use of the product
(4) position the product as being socially responsible
Ans. (2) satisfy legal requirements
364. Characteristics of good packaging is
(1) convenient
(2) interesting
(3) attractive and protective
(4) All of these
Ans. (4) All of these
365 The label on a soft drink can reads “cool and refreshing”. For what reason are these words used?
(1) To promote the product
(2) To encourage multiple purchases
(3) To satisfy legal requirements
(4) To provide information
Ans.(1) To promote the product
366. The label on a pack of frozen pears says-packed within an hour of picking. These words are used
(1) for promotional reasons
(2) to encourage multiple purchaser
(3) to satisfy legal requirements
(4) to provide information
Ans.(1) for promotional reasons
367. Sales Organisation is responsible for
(1) Selection
(2) Recruitment
(3) Remuneration
(4) All of these
Ans. (4) All of these
368. “By sales territory is meant the geographical area assignedto a salesman for his selling activity.” Who gave this definition?
(1) Philip Kotler
(2) Cundiff and Still
(3) R.C. Davis
(4) William Lazer
Ans. (1) Philip Kotler
369. Which of the following precautions should be Mural Ad?
(2) Bold letters must
(1) Language must be simple
(4) All of these
(3) Place must be proper
Ans. (4) All of these
370. Which of the following is the first step in the process budget?
(1) Control of budget
(2) Budget execution
(3) Presentation and approval of budget
(4) Collection of data and preparation of budget
Ans.(4) Collection of data and preparation of budget
371. Advertising is causing to know, to remember and to do. Who quoted this statement?
(1) Wheeler
(2) Wood
(3) American Marketing Association
(4) William J. Stanton
Ans. (2) Wood
372. Sales are the ……… of business.
(1) Water
(2) Life
3) Life-blood
(4) Back-bone
Ans. (3) Life-blood
373. A good salesman should have the full knowledge about the
(1) Market
(2) Product
(3) Competitors
(4) All of these
Ans.(4) All of these
374. Future of ad, agencies is bright in India because there is
(1) fast industrial development
(2) expansion of education
(3) improvement in living standard
(4) all of these
Ans. (4) all of these
375. Which of the following is a stunt ad?
(1) Wrist watch gives always same time only in 10
(2) Buy two get one free
(3) Vodafone made for you
(4) LIC-Jeevan Ke Sath Bhi Jeevan Ke Bad Bhi
Ans. (1) Wrist watch gives always same time only in 10
376. One distinguishing factor between a brand name and : brand mark is that a brand name
(1) creates customer loyalty
(2) implies an organisation’s name
(3) consists of words
(4) identifies only one item in the product-mix
Ans.(3) consists of words
377. In packaging of a new line of fabric conditioner, Proctor and Gamble would be wise to avoid the use of which colour?
(1) Blue
(3) Pink
(2) Black
(4) Green
Ans.(2) Black
118. According to Philip Kotler, “Protection, convenience and ………. were the three traditional purposes attached to package”.
(1) efficiency
(2) sufficiency
(3) economy
(4) flexibility
Ans. (3) economy
379. A brand is best defined as a
(1) name of the manufacturer of the product
(2) name, symbol, design, or combination of these that idertifies a seller products
(3) registered design or symbol that is displayed on the product
(4) related group of words that described the product
Ans. (2) name, symbol, design, or combination of these that identifies a seller products
380. A secondary use package can best defined as one that
(1) facilitates transportation, storage and handling for middlemen
(2) can be re-used for purposes other than its initial use
(3) can be used as a promotional tool
(4) is recyclable and environmentally safe
Ans. (2) can be re-used for purposes other than its initial use
381. The types of packaging includes
(1) family packaging
(2) re-use packaging
(4) All of these
(3) multiple packaging
Ans. (4) All of these
382. Packaging means putting the product in
(1) store
(2) container
(4) all of these
(3) box
Ans. (4) all of these
383. Which of the following can have the advantage of brand names?
(2) Consumers
(1) Manufacturers
(4) All of these
(3) Distributors
Ans. (4) All of these
384. Brand image is partially derived from a
(2) product image
1) price image
(4) place image
(3) company image
Ans. (2) product image
385. When a brand name is registered and legalised it becomes
(1) trade mark
(2) brand mark
(3) trade right
(4) brand right
Ans (1) trade mark
886. Salesmanship is an art of winning the
(1) Buyer’s confidence
(2) Sellers confidence
(3) Owners confidence
(4) Middlemen’s cendence
Ans. (1) Buyer’s confidence
387. Trade fair is method of
(1) Pre-approach
(2) Vospecting (inding out Sikely Customere)
(3) Presentation and Demonstration
(4) Closing the sale
Ans. (2) Vospeeting (inding out Sikely Customers)
388. Match the following
1. Ad is an investment A. Increase the sale
2. Ad is a wasteful expenditure B Having short-term effect
3. Ad is paid form of presentation C. Which ta non-personal
(1) 1A, 2-B, -C
(3) 1-B, 2-A, S-C
(9) 1-C2-B, S.A
Ans. (4) 1-C, 2-B, 9-A
389. Advertisement is a …… of marketing
(1) Tool
(2) Medium
(9) Source
(4) Part
Ans.(4) Part
390. Salesmanship is the art of
(1) Buying the product or service
(2) Selling the product or service
(3) Both buying and selling the product or service
(4) None of the above
Ans. (2) Selling the product or service
391. Which one of the following is not the step in se ing process
(1) After-sales service
(2) Reception of t
(3) Display of goods untomers
(4) Salling of goods
Ans. (1) After-sales service
392. “The Advertising Agencies” Associntion of India was formed in which year?
(1) 1956
(2) 1945
(3) 1951
(4) 1948
Ans.(3) 1951
393. By which time rate payment of advertisement is made in Radio/TV
(1) Per second
(2) Per hour
(3) Per minute
(4) Per day
Ans. (2) Per minute
394. Packing has … functions.
(1) one dimensional
(2) two dimensional
(3) three dimensional
(4) No any
Ans. (2) two dimensional
395. A brand can help the manufacturers to
(1) distinguish the product from other competing products
(2) save advertising cost
(3) widen the work for products
(4) All of the above
Ans. (4) All of the above
396. According to Thomas F. Schutte a brand can be classified
(1) manufacturer’s brand
(2) distributor’s brand
(3) Both (1) and (2)
(4) consumer’s brand
Ans.(3) Both (1) and (2)
397. Which of the following confers the right to use of technical invention?
(1) Copyright
(2) Patent
(3) Brand
(4) Trade
Ans. (2) Patent
398. Which of the following constitute a brand?
(1) Name
(2) Tern
(3) Symbol
(4) All of these
Ans.(4) All of these
399. Personal and impersonal activity of selling includes
(1) advertisement or sales promotion
(2) publicity
(3) public relation
(4) All of these
Ans.(1) advertisement or sales promotion