M Com 2nd year Advertising Sales Management Sample Model Practice Question Answer Papers
Multiple Choice Questions
1 The outdoor advertising include
(1) wall
2. A marketer that display
(2) vehicular display
(3) billboard display
(4) All of these
Ans. (4) All of these
wanted to include detailed explanations
in advertisements would be most likely to use
(1) television
(2) radio
(3) magazines
(4) outdoor display
Ans.(3) magazines
3. The final stage in the development of an advertising campaign is
(1) developing the media plan
(2) creating the advertising platform
(3) creating the advertising message
(4) evaluating the effectiveness of advertising
Ans. (4) evaluating the effectiveness of advertising
4. The major stages of advertising development include
(1) domestic
(2) export
(3) international
(4) All of these
Ans. (4) All of these
5. Sales training conference conducts
(1) For newly appointed personnels
(2) For untrained personnels
(3) For experienced personnels
(4) For advertisement of the product
Ans. (3) For experienced personnels
6. When a product or brand is embedded in entertainment and media then it is known as
(1) covert advertising
(2) guerrilla advertising
(4) overt advertising
(3) both (1) and (2)
Ans. (3) both (1) and (2)
7. Which of the following is the means of bank advertising?
(1) Newspapers or magazine
(2) Poster
(3) Internet
(4) All of these
Ans. (4) All of these
8. Which is the type of advertising?
(1) Direct advertising
(2) Indirect action advertising
(3) Primary demand advertising
(4) All of the above
Ans.(4) All of the above
9. If a pull policy is to be used in promoting a prodne
(1) promotes the product to wholesalers only
(2) promotes the product to retail stores only
(3) promotes directly to consumers
(4) promotes only to the next marketing institution down marketing channel
Ans.(3) promotes directly to consumers
10. A marketer uses pioneer advertising to
(1) pro note established brands
(2) promote a product in the introductory stage of the life-cyd
(3) compare brand names
(4) introduce a competitive version of the product
Ans. (2) promote a product in the introductory stage of the life-cyd
11) Jindagi ke Saath bhi, Zindagi ke Baad bhi, th Advertisement line is for which Insurance Co.
(1) Birla Sun Life
(2) Aviva
(3) L.L.C.
(4) Bajaj Alliance
Ans.(3) L.I.C.
12. “Wherever we are? Advertisement is always with us. Wsaid this statement?
(1) Warden
(2) Watson
(3) Maison
(4) Stanton
Ans. (2) Watson
13. How is advertisement campaign controlled?
(1) Through control on planning
(2) Through control on expenses
(3) Through control on communication process
(4) None of the above
Ans. (2) Through control on expenses
14. Principle of proper selection of salesmen is
(1) Proper person for proper place
(2) Training
(3) Principle of savings
(4) None of the above
Ans.(1) Proper person for proper place
15. Not included in the department of sales organisation
(1) Sales Department
(2) Training Department
(3) Production Department
(4) Investigation Department
Ans.(3) Production Department
16. What do you understand by market research.
(1) Study of sales problems
(2) Study of purchase problems
(3) Marketing control
(4) Production control
Ans. (1) Study of sales problems
17. Which of the following is not an area of responsibility for people who works in an advertising agency?
(1) Research
(2) Buying
(3) Creativity
(4) Printing
Ans. (2) Buying
18. Main object of Sales Promotion is
(1) To Introduce New Product
(2) To Attract New Customers
(3) To Encourage to more Purchases
(4) All the above
Ans. (4) All the above
19. Mural advertising includes
(1) bus tram and train advertising
(2) sticker advertising
(3) sky advertising
(4) Ail of these
Ans.(4) All of these
20. Types of advertising includes
(1) product advertising
(2) competitive advertising
(3) pioneering advertising
(4) All of these
Ans. (4) All of these
21. Advertising that promotes organisational images, ideas and political issues is ………. advertising.
(1) product
(2) defensive
(3) competitive
(4) institutional
Ans.(4) institutional
22. Which of the following is a means of advertising?
(1) Cinema
(2) Gift
(3) Demonstration
(4) All of these
Ans.(4) All of these
23. Advertising may be
(1) personal presentation
(2) non-personal presentation
(3) positive
(4) negative
Ans. (2) non-personal presentation
24. VAT stands for
(1) Value After Tax
(2) Value Added Tax
(3) Value After Technique
(4) All of these
Ans. (2) Value Added Tax
25. Recall test includes
(1) Gallup and Robinson test
(2) Association test
(3) Radio recall test
(4) All of these
Ans.(4) All of these
26. Mail advertising includes
(1) price list
(2) booklets
(3) novelty gift
(4) All of these
Ans.(4) All of these
27. What benefit society get from advertisement?
(1) Reduction in number of mediators
(2) Increase in healthy competition
(3) Increase in social standards
(4) All of above
Ans. (4) All of above
28. Limitation of personal selling
() High Cost
(2) Lack of efficient salesmen
(3) (1) and (2) both
(4) None of these
Ans. (3) (1) and (2) both
29. The medium on which India advertise spend the most money each year is
(1) Radio
(2) Newspapers
(8) Television
(4) Magazine
Ans. (3) Television
30. Which of the following is not an aspect of the promotion
(1) Direct Marketing
(2) Advertising
(3) Public Relation
(4) Strategic Positioning fun.
Ans. (4) Strategic Positioning!
31. Which of the following is not the part of
(1) The pre-approach
(2) Planning the sales presentation
(3) Prospecting
(4) Evaluating sales effectiveness
Ans. (1) The pre-approach
32. A good Advertisement includes
(1) Written message
(2) Oral communication
(3) Pictures serving the purpose of Advertising
(4) All of the above
Ans. (4) All of the above
33. The main purpose of Advertising is
(1) Maximum Sales
(2) Maximum Profit
(3) Both (1) & (2)
(4) None of these
Ans. (3) Both (1) & (2)
34. The step in the selling process characterized by identifying qualified potential customer is called … step.
(1) Closing
(2) Approach
(3) Presentation
(4) Prospecting
Ans. (4) Prospecting
35. One reason for not using newspapers as an advertising medium is their inability to cover markets
(1) Short Time Span
(2) Hgh Cost
(3) Limited Scope
(4) Long’ lead time for ad placement
Ans. (1) Short Time Span
36. Who is known as the Father of
(1) David Ogilvy
(2) Benson
(3) Mather
(4) Watson
Ans.(1) David Ogilvy
37. Advertising is a form of paid non-personal presentation of ideas, goods or services for the purpose of
(1) brand
(2) newspaper
(3) advertising
(4) inducing people to buy
Ans. (4) inducing people to buy
38. Utility of advertising includes
(1) price stability
(2) good effect on firm’s personnel
(3) permanent demand
(4) All of the above
Ans.(4) All of the above