61. In stage three of the personal selling the focus must be on the
(1) real benefits of the product s
(2) real benefits of the service
(3) listing endless lists of features
(4) Both (1) and (2)
Ans.(4) Both (1) and (2)
62. IN order to qualify the prospects, one needs to
(1) plan a sales approach
(2) determine the products meeting the need
(3) rank the prospect
(4) All of the above
Ans. (4) All of the above
63. There are ………. stages of personal selling
(1) two
(2) three
(3) four
(4) five
Ans.(4) five
64. What is the name of the promotional tool aimed at building good relations with a company and its public?
(1) Publicity
(2) Relation
(3) Advertising
(4) Promotion
Ans. (2) Relation
65. In advertising for ………. is not allowed on Television.
(1) Liquor
(2) Cigarettes
(3) Both (1) & (2)
(4) Neither (1) nor (2)
Ans. (3) Both (1) & (2)
66.” Apia chakra mere liye lucky hai” is the tagline of which famous soap?
(1) Lox
(2) Dove
(3) Pears
(4) Med mix
Ans. (3) Pears
67. Newspaper and ………. are the two main types of media in this class.
(1) Trade bulletins
(2) Ezines
(3) Magazines
(4) Journals
Ans.(3) Magazines
68. Evaluation of advertising effectiveness helpe in
(1) Evaluation of achievements of advertising objectives
(2) Controlling advertising expenditures
(3) Studying comparative usefulness of various advertising media
(4) All of the above
Ans. (4) All of the above
69. An expository copy of advertisement s
(1) Expresses the facts To
(2) Conceals the facts
(3) Both (1) & (2)
(4) None of these
Ans. (1) Expresses the facts
70. “Do Boond Zindagi Ke” refers to the advertisement of which disease?
(1) Cancer
(2) Cataract
(3) Polio
(4) Malarial es
Ans.(3) Polio
71. When evaluating company advertisements, staff are personal concerned about?
(1) Cost and coverage
(2) Image, ethos and candour
(3) Accuracy, effectiveness and congruence
(4) Goodwill and sales
Ans. (2) Image, ethos and candour
72. When was Indian Advertising Association formed?
(1) 1949
(2) 1959
(3) 1969
(4) 1979
Ans. (2) 1959 )
73. The essentials of an advertisement appeal are
(1) Communicability
(2) Interest creating
(3) Believable
(4) All of these
Ans. (4) All of these
74. Advertising Scheduling includes
(1) Micro Scheduling
(2) Macro Scheduling
(3) (1) & (2) both
(4) None of these
Ans. (3) (1) & (2) both
75. Selling is
(1) impersonal activity
(2) personal activity
(3) impersonal and personal activity
(4) All of these
Ans. (3) impersonal and personal activity
76. The sale of Goods Act was introduced in
(1) 1830
(2) 1930
(3) 1940
(4) 1932
Ans. (2) 1930
77. Which is a part of pre-planning?
(1) Profit and expenses of the organisation
(2) Marketing programme
(3) Sales
(4) Market
Ans. (2) Marketing programme
78.)………. comprises all those personal and impersonal activities involved in finding, securing and developing a demand for given product or service and in consumating the sale of it.
(1) Product planning and control
(2) Selling
(3) Exchange
(4) Promotion
Ans.(2) Selling
79. A contract of sale may be
(1) absolute or conditional
(2) unauthorised
(3) unconditional
(4) All of the above
Ans. (1) absolute or conditional
80. Where under a contract of sale, the property in the goods is transferred from the seller to the buyer, it is called
(1) a property
(2) a sale
(3) gift
(4) tax
Ans.(2) a sale
81. Which is the element of contract of sale?
(1) Two parties
(2) Transfer of property
(3) Competency of the parties
(4) All of these
Ans. (4) All of these
82. Which is the kinds of personal salesman?
(1) Supporting salesman
(2) Order taking salesman
(3) Order getting salesman
(4) None of these
Ans. (4) None of these
83. Which of the following is the quality of a good salesperson?
(1) impressive personality
(2) good behaviour
(3) persistence GORE
(4) All of these
Ans. (4) All of these
84. One reason for using the internet as an advertising medium is
(1) its video and audio capacity
(2) its ability to use animation
(3) the way that the ads can link customers and advertisers
(4) all the above
Ans.(4) all the above
85. The key obiective of a pioneering ad is to
(1) inform the target market
(2) identify the target market
(3) change the target market
(4) reinforce pervious knowledge
Ans. (1) inform the target market
86. ‘A detergent that advertises how clean it gets clothes is appealing to the ………… consumer need.
(1) Functional
(2) Symbolic
(3) Biological
(4) Experimental
Ans. (1) Functional
87. The main objectives of an advertisement programme are
(1) To increase the goodwill of the enterprise
(2) To increase the sales of the enterprise
(3) To aware the consumers about the product
(4) All of the above
Ans. (4) All of the above
88. Promotion includes advertising, personal sellings, sales promotion and other selling tools” said by
(1) Delhens
(2) Stanton
(3) Bill Gates
(4) Steve Jobs
Ars. (2) Stanton
89. Product advertising focus on
(1) obtaining inquiries
(2) selling a goods or service
(3) advocating a political position
(4) persuading opinion leaders
Ans. (2) selling a goods or service
90. Quality of a successful salesman includes
(1) Influential Personality
(2) Self confidence
(3) Honesty
(4) All of these
Åns. (4) All of these
91. Selling is a ………. function.
(1) perpetual
(2) product of service pricing
(3) production
(4) demand
Ans.(1) pʻrpetual
92. Which of the following is the characteristic of a good brand name?
(1) Easy to pronounce
(2) Easy to remember
(3) Most descriptive in nature
(4) All of these
Ans.(4) All of these
93. Which of the following is the type of distributor’s brand?
(1) Private brand
(2) Store brand
(3) Dealer brand
(4) All of these
Ans. (4) All of these
94. The function of branding includes
(1) product identification
(2) ensuring legal right on product
(3) price differentiation of products
(4) All of the above
Ans. (4) All of the above
95. The process of branding covers
(1) giving on identify to a product
(2) designing a brand mark
(3) establishing the product
(4) All of these
Ans.(4) All of these
96. What is true about selling?
(1) The starting point of selling is factory
(2) The selling is product oriented activity
(3) Promotional and personal selling are main means of selling
(4) Selling and merchandising are part of marketing
(5) All of the above
Ans. (5) All of these
97. Which is the factor of bank demand variable?
(1) Cost of lighting
(2) Price of the product
(3) Payment facility
(4) All of these
Ans.(3) Payment facility
98. Function of selling includes
(1) sale contract
(2) contractual function
(3) customer services
(4) All of these
Ans.(4) All of these
99. Marketing effort includes
(1) level of the budgeted expenses
(2) financing
(3) trading
(4) selling
Ans.(4) selling
100. The objective of Sales Management is–
(1) To Maximize Profits
(2) To earn reasonable profits
(3) To satisfy the consumers of the product
(4) Both (2) and (3)
Ans.(4) Both (2) and (3)