54. The consideration obtained from the customers is known as-
- Price
- Profit
- Cost
- None of these
Ans. Price
55. Using a successful brand name to introduce additional items in a given product category under the same brand name is called ______
- Line extension
- Brand extension
- Multi-branding
- New brands
Ans. Line extension
56. Marketing is the joint study of
- Purchasers behavior and function of consumer
- Product demand and product supply
- Brand formation and publicity
- All of these
Ans. All of these
57. Under costing method estimate are mode for
- Total income
- Total cost
- Total expenditure
- Total transport cost
Ans. Total cost
58. Writer of the Theory of Social Economy”
- Gustave Kesal
- G.D. Call
- S.E. Thomas
- PT. Alseworth
Ans. Gustave Kesal
59. Which among the following is not a type of commercial document?
- Order or Indent
- Shipping order
- Bill of landing (B/L)
- Commercial Invoice
Ans. Bill of landing (B/L)
60. Patent is a _______
- Legal right
- Plan
- Target
- Money
Ans. Legal right
61. Where Head Office is situated of the International Trade Organisation
- Geneva
- New Delhi
- China
- London
Ans. Geneva
62. Because international marketing requires that a product is exported is thus more important than the other 3 Ps of the marketing mix.
- True
- False
- Doubtful
- None of these
Ans. False
international marketing b com final year mcq
63. Which of the following elements emphasizes consumers’ satisfaction?
- Cost concept
- Purchase concept
- Sales concept
- Latest marketing concept
Ans. Latest marketing concept
64. The present distribution system includes
- Trade on NET
- Advertisement on NET
- Trade through E-Mail
- All of these
Ans. All of these
65. What is the full name of BEP?
- Break-Even Point
- Break Every Point
- Break Every Point
- None of these
Ans. (a) Break-Even Point
66. Purchase order is given by–
- Marketing Department
- Finance Department
- Purchase Department
- Sales Department
Ans. Purchase Department
67. Industrial Development Bank of India was established?
- Ist Aug. 1964 (Govt. of India)
- 11 Apr. 1935 (RBI)
- 6 Jan. 1948 (SBI)
- None of these
Ans. Ist Aug. 1964 (Govt. of India)
68. For the development of infrastructure in our country Government of India develop the “BOT” model. What BOT means
- Build, Operate, Transfer
- Better, Operate Technology
- Bombay, Orissa, Tripura
- None of these
Ans. Build, Operate, Transfer
69. The objective of the Distribution Channel is
- To send the goods from producer to consumer
- To send the goods from producer to retailer
- To send the goods from producer to stockist
- To send the goods from producer to broker
Ans. To send the goods from producer to consumer
70. ________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
- Prospecting
- Pre-approach
- Approach
- Handing objecting
Ans. Pre-approach
71. The export maybe
- Direct
- Indirect
- Both (a) and (b)
- None of these
Ans. Both (a) and (b)
72. The process of sending the goods to the customer is known as
- Distribution
- Export
- Import
- All of these
Ans. Distribution
73. Which of the following cannot be a brand?
- A sign
- A slogan
- A design
- A word
Ans. A slogan
74. The factors determining the international distribution relate to
- Product
- Competition
- Market
- All of these
Ans. All of these
75. In the case of an indirect export system the degree of risk is
- Lowest
- Greater,
- Nil
- Too much
Ans. Lowest
76. Which one of the following is not the impact of globalization?
- Development of Social consciousness
- Technological change
- Global form of business
- Reduction in casteism
Ans. Reduction in casteism
77. Conflicts between different levels of the same channel of distribution are referred to as
- Horizontal conflicts
- Vertical conflicts
- Parallel conflicts
- Layer-based conflicts
Ans. Vertical conflicts
78. The bureau has set standards for
- 17819
- 17820
- 17821
- 17822
Ans. 17821
79. Full name of TQM is
- Trade Question Mark
- Trade Quality Mark
- Total Quality Management
- Trade Quality Management
Ans. Total Quality Management
80. International reconstruction and Development Bank provides
- Short-term loans
- Long-term loans
- Both (a) and
- None of these
Ans. Long term loans
81. What is the full name of FEMA?
- Full Exchange Money Agency
- Foreign Exchange Money Act
- Foreign Exchange Management Act
- All of these
Ans. Foreign Exchange Management Act