82. On which medium of advertising amount is spent in the world?
- Television
- Print media
- Radio
- Direct mail
Ans. Print media
83. Motivation means
- Better communication technique
- Sales coaching
- Motivating the employees for better performance (d) Marketing research
Ans. Motivating the employees for better performance
84. Which is not the principle of T.Q.M. (Total Quality Management)?
- Measurement of cost-efficiency
- Error-free work
- Timely fulfill consumer demand
- Business Process Recognition
Ans. Business Process Recognition
85. The element of product development targets include
- Plan
- Ratio
- Determination of needs and preferences of the customer (d) Removal of defect
Ans. Determination of needs and preferences of the customer
86. Of the following pricing strategies _______ is not ideal for new products.
- Skimming products
- Discretionary products
- Promotional pricing products
- All of these
Ans. Discretionary products
87. When products manufactured by different manufacturers are practically the some as regards quality, shape, kind, price, etc., it is called
- Competitive Brand
- Personal Brand
- Family Brand
- Regional Brand
Ans. Competitive Brand
88. Product decision depends on
- Price
- Distribution
- Marketing
- All of these
Ans. All of these
89. The headquarter and laboratories of the Indian Institute of packaging are located in
- Mumbai
- Allahabad
- Delhi
- Lucknow
Ans. Mumbai
90. Out of the following social factors which factor affects the international marketing
- Culture
- Language
- Standard of living
- All of these
Ans. (d) All of these
91. Which of the following is known as the most expensive means of promotion?
- Sales promotion
- Personal selling
- Advertisement
- Public relation
Ans. Personal selling
92. Which of the following does not create pressure on the business unit for reducing the prices?
- More plant capacity
- Strong branding
- Low price system
- Decrease in market share
Ans. Strong branding
93. What are the factors affecting the product mix?
- Increase in population
- Change in the level of income
- Change in behavior of the customer
- All of these
Ans. All of these
94. The market information means
- Knowledge about companies
- Area-wise information
- Information about the related markets
- All of these
Ans. Information about the related markets
95. There are many types of organizational forms. Which of the following is not a type of organization form? (Note: There are five types of organization in International Marketing:
1. Functional, 2. International Division structure, 3. Product Division structure, 4. Geographical Division structure and 5. Matrix Division structure.)
- Functional
- Geographical
- Matrix
- Subsidiary
Ans. Subsidiary
96. Which of the following is not included in demographic indices related to international marketing?
- Total population
- Education
- Increase rate in the population
- Density of population
Ans. Education
97. The whole world appears as a market in
- Global marketing
- Export marketing
- Import marketing
- All of these
Ans. Global marketing
98. Commodity boards make decisions about how many various commodities?
- 8 Commodities
- 9 Commodities
- 7 Commodities
- 5 Commodities
Ans. 9 Commodities
99. Multinational corporations are organizations conducting business in
- At least one other country
- Just the host country
- Through internet-only sales
- At least three countries in addition to the host country
Ans. At least one other country
100. Which of the following factors influence the process of globalization?
- End of Cold War in 1990
- Large flow of funds between countries
- Financial superiority
- Integrating with the world economy