M Com 2nd Year International Marketing Mock Paper Question Answer
501. The shrinking of distances due to technological advances such as computer and tax connections by telephone, are a characteristic of what new challenge of marketing?
(a) Rapid globalisation
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) Revolutionary micro chip
Ans.(a) Rapid globalization
502. Which country established own ‘Yuro Money in 1 Jan, 20112
(a) Greece.
(b) Estonia
(c) Portugal
(d) Spain
Ans.(b) Estonia
503. Marketing is a universal activity.
(a) True
(b) False
(c) Doubtful
(d) None of these
Ans, (a) True
504. When foreign trade policy 2009-14 was announced?
(a) 15th Sept. 2008
(b) 27th Aug, 2009
(c) 28th Jan. 2007
(d) 14th Mar. 2005
Ans. (b) 27th Aug. 2009
505. Marketing is an arts, based on
(a) Activity
(b) Non-activity
(c) Constructiveness
(d) Both (a) and (b)
Ans.(c) Constructiveness
506. Which sign of this *’?
(a) Dollar
(b) Yen
(c) Pound
(d) Rupee
Ans. (d) Rupee
507. Which of the following is not required in nominal branding?
(a) Recognition of the brand
(b) Producing the product
(c) Restricting the product
(d) All of these
Ans.(c) Restricting the product
508. The relationship between a firm’s degree of multi-nationality and market performance is linear and positive.
(a) True S
(b) False
(c) Doubtful
(d) None of the
Ans. (b) False
509. An apex body called federation of Indian Export was set up in with its registered office in ..
(a) 1965, Delhi
(b) 1985, Mumbai
(c) 1985, Bombay
(d) 1980, Delhi
Ans.(a) 1965, Delhi
510. The main source of supply of foreign Exchange is
(a) Export of goods and services
(b) Expenses of foreign embassy
(c) SDR withdrawal
(d) All of these
Ans. (d) All of these
511. According to the price quality strategy matrix, when a company prices its product in relation to its quality it is considered to be which type of strategy?
(a) Good-value strategy
(b) Premium strategy
(c) Overcharging strategy
(d) Snob strategy
Ans.(c) Overcharging strategy
512. The study of human population in terms of size density, local gender occupation and other statistics is called
(a) Geothermic
(b) Demography
(c) Monothermic
(d) Ethnography
Ans. (b) Demography
513. A……….. is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
(a) Demand
(b) Basic staple
(c) Product
(d) Service
Ans. (d) Service
514.Free and correct competition promote on word level-
(a) World Bank
(b) IME
(c) WTO
(d) Commercial banks
Ans. WTO
515. Pricing to cover variable costs and some fixed costs, as in the case some automobile distributorship that sell his own car below total costs is typical of which of the following pricing objectives
(a) Current Profit Maximization
(b) Product Quality Leadership
(c) Market Share Leadership
(d) Survival
Ans. (d) Survival
516. The internal factors of marketing environment include
(a) Rules and regulations of the Organisation
(b) Production
(c) Working method
(d) All of these
Ans. (d) All of these
517. What are the following the main kinds of letters of credit?
(a) 8
(b) 9
(c) 10
(d 11
Ans.(c) 10
518. The demand of the initial stage of the product remains
(a) Limited
(b) Too much
(c) Stable
(d) None of these
Ans.(a) Limited
519. Which of the following advantages of branding is not available to seller?
(a) Helpful in creating the collective image
(b) Helpful in market segmentation
(C) Attracting the customers
(d) All the above
Ans. (d) All the above
520. Multi National Companies (MNC) are often associated with exploitation
(a) True
(b) False
(d) None of these
(c) Doubtful
Ans.(a) True
521. Part of the purchase price which the seller return to purchaser is called
(a) Selling price
(b) Rebate
(c) Discount
(d) Donation
Ans. (b) Rebate
522. In UNCTAD/IX which was launched to promote world trade among developing countries?
(a) GSP
(b) G-77
(c) GSTP
(d) EEC
-Ans.(b) G-77`56
523./The full form of FTC is
(a) Federal Trade Commission
(b) Foreign Trade Commission
(c) Future Trade Commission
(d) Fixed Trade Commission
Ans. (a) Federal Trade Commission
524. The Bureau of Indian Standards is situated?
(a) Mumbai
(b) New Delhi
(c) Calcutta
(d) Lucknow
Ans. (b) New Delhi
525. Full form of FDI is
(a) Fixed Deposit Index
(b) Fixed Domestic Index
(c) Foreign Direct Investment
(d) None of these
Ans. (c) Foreign Direct Investment
526. Who propounded the theory of 4p’s of marketing?
(a) Stanton
(b) Philip Kotler
(c) McCarthy
(d) All of these
Ans. (b) Philip Kotler
527. Who is the writer of “Interregional and International Trade”?
(a) Alfred Marshall
(b) J.V. Harberler
(c) B. Ohlin
(d) C. Kinder Burger
Ans. (c) B. Ohlin
528. SLEPT Stand for
(a) System, Leadership, Empowerment, People and Tactic
(b) Strategy Leadership, Environment, Planning and Tactics (c) Social, Legislation, Economic, Political and Technological (d) Social, Legal, Economic, Political and Technology
Ans. (d) Social, Legal, Economic, Political and Technology
529. Production cycle explains-
(a) Marginal trends
(b) Total production
(c) Consumption trend
(d) Total income
Ans.(c) Consumption trend
530. Out of the following understandings which is emphasized
determination of international marketing decision making
(a) Poly centricity
(b) Ethno centricity
(c) Geo-centricity
(d) None of these
Ans. (b) Ethno centricity
531. Which of the following is the reason for failure of the new product?
(a) Selling the under developed product
(b) Positioning under the developed product
(c) Incorrect estimation of the market size
(d) All the above
Ans. (d) All the above
532. The cost, which remain constant irrespective of volume of product-
(a) Fixed Cost
(b) Marginal Cost
(c) Variable Cost
(d) BẾP Cost
Ans. (a) Fixed Cost
533. The factors determining the future demand of the products and services is known as-
(a) Production quantity
(b) Understanding of the producer
(c) Competition technique
(d) None of these
Ans.(c) Competition technique
534. Fair competition helps in
(a) Better Sales
(b) Better Brand Image
(c) Better Consumer Services
(d) All of these
Ans.(c) Better Consumer Services
535. Which out of the following is applied in testing the commercial products?
(a) Alpha
(b) beta
(c) Gama
(d) Delta
Ans. (b) Beta
536. Which of the following is not the characteristic of ‘international brand’?
(a) Short Name
(b) Attractiveness
(c) Memorable
(d) Registration
Ans. (b) Attractiveness
537. Latest concept of marketing includes
(a) Exchange of services
(b) After sales services
(c) Consumers’ satisfaction
(d) All of these
Ans. (d) All of these $
538. Which one is not a Member of ‘India Help Club’?
(a) U.S.A.
(b) U.K.
(c) China
(d) Japan
Ans.(c) China
539. Included in the list of necessary advertising elements is
(a) Attraction
(b) Suggestion value
(c) Education factor.
(d) All of these
Ans.(d) All of these
540. The form manufacturing the goods at large scale will at adopt
(a) Price determination at cost
(b) Price leadership
(c) Price differentiation
(d) None of these
Ans. (b) Price leadership
541……….. is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service.
(a) Product feature
(b) Sponsorship
(c) Brand
(d) Logo
Ans.(c) Brand
542. Which of the following is not the stage of product adoption?
(a) Multi-country alteration
(b) Multi-city alteration
(c) Multi-consumer alteration
(d) None of these
Ans.(c) Multi-consumer alteration