M Com 2nd Year International Marketing Mock Test Paper Question Answer
401. The use of price points for reference to different levels of quality for a company’s related products is typical of which product-mix strategy?
(a) Optional product pricing
(b) Captive product pricing
(c) By-product pricing
(d) Product line pricing
Ans. (d) Product line pricing
402. Product mix means
(a) Distribution of difference products by the institution
(b) Satisfying the customers
(C) Supplying the products as required by the customers
(d) None of the above
Ans.(a) Distribution of difference products by the institution
403. What are the advantages of Brand name?
(a) Advantages to produces/manufactures
(b) Advantages to middlemen
(c) Advantages to customers
(d) All of these
Ans. (d) All of these
404. ……… is a bilateral trade agreement between two nations, under which a nation imports from another country on the condition that other country will import product of same value from the first country.
(a) Counter trade
(b) Buy-back
(c) Counter purchase
(d) Counter-sell
Ans. (a) Counter trade
405. Which of the following is the characteristic of good brand?
(a) Presenting the imaged the product
(b) Clean and clear
(c) Explaining the advantages of the produce
(d) All of these
Ans. (d) All of these
406. From which country Indian import are more?
(a) America
(b) China
© France
(d) Japan
Ans. (b) China
407. Which of the following is the payment method in international market?
(b) Open recording
(a) Letter of credit
(d) All of these
(c) Bill of exchange
Ans. (d). All of these
408. . ..is setting the price steps between various products in a product line based on cost differences between the products, customer evaluation’s of different features, and competitor’s prices.
(a) Optional product pricing
(b) Captive product pricing
(c) Product line pricing
(d) By product pricing
Ans.(c) Product line pricing
409. On which factor the principle of product life-cycle depends?
(a) Demand
(b) Technique
(c) Both (a) and (b)
(d) None of these
Ans.(c) Both (a) and (b)
410. Which middlemen normally works in under developed countries
(a) Export Trading Company
(b) Trading Agency
(c) Export distributors
(d) None of these
Ans. (b) Trading Agency
411. Which were the 1st countries for exporting goods by India?
(a) England, India, Russia, China
(b) Britain, India, Yunnan, Pakistan
(c) America, Russia, France
(d) China, Rome and other countries of eastern and western Europe
Ans. (d) China, Rome and other countries of eastern and western Europe
412. A Marketing Survey is required for
(a) Deciding Marketing Strategies
(b) Deciding Product Strategies
(c) Deciding Pricing Strategies
(d) All of these
Ans. (d) All of these
413. The word O.G.L. (Open General Licence) is related with
(a) For export of Heavy Industry
(b) For Import Small Scale Goods
(c) For Import of Capital Goods
(d) All of these
Ans.(a) For export of Heavy Industry
414. Relationship marketing relates to
(a) Single purchase
(b) Dual purchase
(c) Repetitive purchase
(d) All of these
Ans. (c) Repetitive purchase
415. Balance of payment includes
(a) Visible trade
(b) Non-visible trade
(c) Loans
(d) All of these
Ans. (d) All of these
416. Foreign market related factor come under which type of environment?
(a) Internal Environment
(b) External Environment
(c) (a) and (b) both are true
(d) (a) and (b) both are false
Ans. (b) External Environment
417. Assertion A : Why may some consumers of a service be dissatisfied even though the supplier offers a relatively high standard of service. Reason R: Because the consumer had a lower level of expectations.
(a) Both A and R are true and R is the correct explanation of A
(b) Both A and Rare true, but R is not the correct explanation
(c) A is true but R, is false.
(d) A is false but R is true.
Ans. (d) A is false but R is true.
418. “Gallup and Robinson Test” is related to?
(a) London Inter Bank After Rate
(b) London International Bank
(c) London Investment Bank
(d) None of these
Ans. (a) London Inter Bank After Rate
419. Included in the list of elements of purchase behaviour is/are
(a) Product selection
(b) Brand selection
(c) Middlemen selection
(d) All of these
Ans. (d) All of these
420. Which of the following is not the part of external international marketing Environment?
(a) Political
(b) Legal
(c) Product
(d) Socio-culture
Ans.(c) Product
421. In which of the following condition the customer becomes conceives about the prices of the product?
(a). If the product is extraordinary A .
(b) If the merits of the products have no alternative
(c) If the customer is more conscious about the option
(d) There is heavy demand of the product
Ans.(c) If the customer is more conscious about the option
422. A form of tax which is levied on the value of each of the processes carried out by a business called-
(a) Tariff
(b) Vat
(c) Duty
(d) Sales Tax
Ans. (b) vat
423………. is a philosophy holding that a company’s marketing should support the best long-run performance of marketing system.
(a) Enlightened marketing
(b) Myopic marketing
(c) Fundamental marketing
(d) Connectional marketing
Ans.(a) Enlightened marketing
424. To which of the following relates the term ‘Traditionally related”?
(a) Promoter
(b) Director
(c) Majority
(d) Outsider
Ans. (d) Outsider
425. The quality of the product can be improved by
(a) New technique
(b) Traditional technique
(c) Price
(d) None of these
Ans.(a) New technique
426. Cost analysis includes
(a) Product Cost
(b) Distribution Cost
© Marketing Expenditure
(d) None of these
Ans. (d) None of these
427. Included in the list of importance of international trade is
(a) Informing about new product
(b) Creating the new demand
(c) Maintain the customers
(d) All of these
Ans. (d) All of these
428. The result of long discussion at Ur quay was establishment of-
(a) GATT
(b) World Trade Organisation
(c) International Money fund-
(d) World Bank
Ans. World Trade Organisation.
429. Which of the following is not the type of considered price determination system?
(a) Consumer segment pricing
(b) Free on Board Price
(c) Time pricing
(d) Skimming pricing
Ans. (b) Free on Board Price
430. Trade mark is not
(a) Sign
(b) Design
(c) Word
(d) Product presentation and decoration
Ans. (d) Product presentation and decoration