431. What are the factors which indirectly affect the international marketing activities of the business organisation?
(a) Controllable factors
(b) Non-controllable factors
(c) Both (a) and (b)
(d) None of these
Ans. (b) Non-controllable factors
432. Which of the following is not in ‘ASEAN’ grouping?
(a) Sri Lanka
(b) Vietnam
(c) Myanmar
(d) Malaysia
Ans. (a) Sri Lanka
433. Who appoints director general of foreign trade in India?
(a) Govt. of India
(b) State Govt.
(c) Centre Govt.
(d) Supreme Court
Ans.(a) Govt. of India
434. From which of the following factors the price deformation is affected?
(a) Competition
(b) Product life cycle
(c) Target of the company
(d) All of these
Ans. (d) All of these
435. IBRD is known as in present–
(a) World Bank
(b) Nations Bank
(c) (a) and (b) both are true
(d) (a) and (b) both are false
Ans.(a) World Bank
436. Under which policy countries impose restrictions or levy heavy import duties on import?
(a) Independence trade policy trade policy
(b) Protectionist trade policy
(C) Foreign trade policy
(d) None of these
Ans. (b) Protectionist trade policy
437. Which factors is recognized in international product limitation?
(a) Expansion of domestic product limit
(b) Inclusion of additional products in global limits
(c) Entrance of new products in entertaining countries
(d) All the the above
Ans.(d) All the the above
438. Marketing of service is resorted to in
(a) Manufacturing concerns
(b) Hotels
(c) Airlines business
(d) Only (b) and (c)
Ans. (d) Only (b) and (c)
439. ………. describes changes in an individual behaviour arising from experience behaviour arising from experience.
(a) Modelling
(b) Motivation
(c) Perception
(d) Learning
Ans. (d) Learning
440. World Bank was established in
(a) 1943
(b) 1944
(c) 1945
(d) 1947
Ans.(c) 1945
441. Marketing mix is the set of marketing tools the firm user to pursue its marketing objectives in the target market ? Who said it?
(a) Philip Kotler
(b) J.B. Clark
(c) Adam Smith
(d) William Stanton
Ans.(a) Philip Kotler
442. Which of the following letter of credit cannot altered?
(a) Confirmed letter of credit
(b) Non-convertible letter of credit
(c) Convertible letter of credit
(d) Unconfirmed letter of credit
Ans. (b) Non-convertible letter of credit
443. International distribution channels include-
(a) Only manufactures
(b) Only consumers
(c) Manufacturers and consumers
(d) None of these
Ans.(c) Manufacturers and consumers
444. A good marketing plan will include which one of the following-
(a) Ambitions targets
(b) Contentions targets
(c) Production details
(d) Focused marketing programmes
Ans. (d) Focused marketing programmes
445. ……….. consists of dividing a market into distinct group of buyers on the basis of needs, characteristics or behaviour who might require separate products or marketing mixes?
(a) Product differentiation
(b) Market segmentation
(c) Market targeting
(d) Market positioning
Ans. (b) Market segmentation
446. Sales promotion does not include-
(a) Providing the information
(b) Creating product awareness
(c) Creating the interest
(d) Designing the new product
Ans.(a) Providing the information
447. In 2011 ………. was the biggest trading partner in India?
(a) Europe
(b) America
(c) China
(d) Japan
Ans.(c) China
448, Which of the following is related to primary demand formation of product?
(a) Informative
(b) Confidence creative
(c) Comparative
(d) All of these
Ans.(a) Informative
449. Which of the following is not included in adaptation process?
(a) New product awareness
(b) Evaluation
(c) Fixation
(d) Product testing
Ans.(c) Fixation
450. Assigning a name, a symbol, a sign to the product, the decision to this effect is known as
(a) Advertising
(b) Production
(c) Branding
(d) None of these
Ans.(c) Branding
451. The fact that services cannot be stored for later use or sale is evidence for later use or sale is evidence of their
(a) Intangibility
(b) Inseparability
(c) Variability
(d) Perishabilly
Ans. (d) Perishability
452. Which is the right sequence of a stage of Internationalisation?
(a) Domestic Transnational Global International
(b)Domestic->International+Multinational–>GlobalTransnational Multinational
(c) Domestic Mutinational International Transnational->Global
(d) Domestic-International Transnational Multinational+Global
Ans. (a) Domestic Transnational->Global International Multinational
453. Which of the following is not included in the list of trade organisation?
(a) Asian Free Trade Association
(b) Association of south east Asian nations –
(c) Asia-pacific economic co-operation
(d) World Health Organisation
Ans. (d) World Health Organisation
454. In which year first issue published problems of International Liquidity?
(a) 1958
(b) 1959
(c) 1957
(d) 1961
Ans. (b) 1959
455. When a manufactures sells his product under one brand name in all the countries of the world, it is known as-
(a) International Brand
(b) National Brand
(c) Regional Brand :
(d) Local Brand
Ans.(a) International Brand
456. For foreign trade the foreign currency is provided by
(a) Central Bank (RBI)
(b) State Bank
(c) Punjab National Bank
(d) Rural Bank
Ans.(a) Central Bank (RBI):
457. When a business unit increase the claims for it product, it has to face the risks expect one of the following
(a) Under positioning
(b) Over positioning
(c) Confused positioning
(d) Doubtful positioning
Ans.(c) Confused positioning