320. To which of the following factors relate the human social elements affecting the international marketing process?
(a) Economic factors
(b) Demographic factors
(c) Political factors
(d) Social factors
Ans.(d) Social factors
321. Which of the following is liquid asset?
(a) Cash
(b) Goodwill
(c) Furniture Patent
Ans.(a) Cash
322. Include in current account
(a) Import
(b) Export
(c) Balance in Trade
(d) All of these
Ans. (d) All of these
323. The most important function of distribution channel is to
(a) Invest
(b) Expend
(c) Earn profits
(d) Serve the customer.
Ans.(d) Serve the customer
324. Import quotas depress price competition and ignite inflation.
(a) True
(b) False
(c) Doubtful
(d) None of these
Ans.(a) True
335. When the situational factor is taken into consideration for segmentation, the market should emphasize on?
(b) Regular consumer
(a) Expected consumer
(d) None of these
(c) First consumer
Ans. (a) Expected consumer
336. The export trade starts form
(a) Indent
(b) Bill
(c) Export licence
(d) None of these
Ans.(a) Indent
337. To which relates the term quota?
(a) National marketing
(b) International marketing
(c) Both (a) and (b)
(d) None of these
Ans. (b) International marketing
338. Which tax is not charged on materials and services purchasers. produce goods for export in India?
(a) Central sales tax
(b) Service tax
(c) Valued added tax
(d) None of these
Ans. (d) None of these
3. 339. Sellers that handle their own exports are engaged in
(a) Direct exporting
(b) Indirect exporting
(c) Licensing
(d) Contract manufacturing
Ans.(a) Direct exporting
340. Included in the list of the barriers in international marketing are
(a) Import duty
(b) Need for import licence
(c) Technology transfer
(d) All of the above
Ans. (d) All of the above
341. International trade minimizes the problem of inflation.
(a) True
(b) False
(c) Doubtful
(d) None of these
Ans.(a) True
342. What is the acid test of any brand?
(a) Brand acceptability
(b) Brand awareness
(c) Brand Preference
(d) Brand Loyalty
Ans.(a) Brand acceptability
343. The object of organisation the fairs and exhibition is
(a) To estimate the size of global market
(b) To develop the long-term market
(c) Technical exchange
(d) All of the above
Ans. (d) All of the above
344. Who is the writer of “The Theory of International Trade”?
(a) Haberler
(b) Haxur
(c) Ohlin
(d) Kindal Beger
Ans.(a) Haberler
345. which is not the “direct advantage of International Trade on economic development?
(a) Helpful in capital formation
(b) Exporting area economic development
(c) Increase in Effective Demand
(d) Expansion of Market
Ans.(a) Helpful in capital formation
346. The set of firms and individuals that take title, or assist in transiering title to the particular goods or service as it moves from the producer the consumer.” Who said?
(a) William Stanton
(b) Philip Kotler
(c) J.B. Clark
(d) Adam Smith
Ans. (b) Philip Kotler
347. At present stage the greatest import items are
(a) Petroleum products
(b) Capital goods
(c) Both (a) and (b)
(d) None of these
Ans.(c) Both (a) and (b)
348. In which year Foreign Exchange Regulation Act (FEMA) applied?
(a) 1996
(b) 1997
(c) 1998
(d) 1999
Ans. (d) 1999
349. The international seller has to do
(a) Selling
(b) Target sales
(c) Technical Sales
(d) All of these
Ans. (d) All of these
350. When an importing country sets limits on the amount of goods it will accept in certain product categories. It is called-
(a) Quota
(b) Barrier
(c) Tariff
(d) Embargo
Ans.(a) Quota
351. Marketing process includes
(a) Product planning
(b) Product development
(c) Price determination
(d) All of these
Ans. (d) All of these
352. Members of the Asian Clearing Union
(C) America
(b) Iran
(d) France (a) Japan
Ans. (b) Iran
353. In absence of consumer satisfaction, it will be difficult to earn reasonable profit. The above statement refers to-
(b) Consumer satisfaction
(a) Consumer committee
(d) Consumers sovereignty
(c) Consumer market
Ans. (b) Consumer satisfaction
454. Were housing cost can be divided into three categories?
(a) Charge for warehousing space
(b) Handling and other incidental charges
(c) Cost of holding the inventory
(d) All of the above
Ans. (d) All of the above
355………. is the starting point for the entire marketing programme nation.
(a) Product Planning
(b) Strategic Planning
(c) Budget
(d) Government Policy
Ans.(a) Product Planning
356. Trade companies perform.
(a) Only imports
(b) Only exports
(c) Both (a) and (b)
(d) None of these
Ans.(c) Both (a) and (b)
357. On the basis of which factor the manufacturing organisation and service organisation can be best differentiated?
(a) Product nature
(b) Consumers affection
(c) Quality factor
(d) All of these
Ans. (d) All of these
358. Which out of the following are normally most intelligent customer
(a) Early adapters
(b) Early majority
(c) Innovators
(d) Late majority
Ans. (b) Early majority
359. Which of the following is not the position of international product cycle?
(a) Foreign modernization changes
(b) Global limits
(c) Solution position
(d) Sales
Ans. (d) Sales
360. Which of the following is related to maximum Sales and Profit?
(a) Production concept
(b) Sales concept
(c) Product concept
(d) Marketing concept
Ans. (b) Sales concept
361. Conflicts between different level of the same channel of distribute are referred to as
(a) Horizontal conflicts
(b) Vertical conflicts
(c) Layer-based conflicts
(d) Parallel conflicts
Ans.(b) Vertical conflicts
362. What are the types of export brokers?
(a) Commission houses
(b) Export management companies
(c) Export drop shippers
(d) All of these
Ans. (d) All of these
363. Under dual exchange system how much exchange earning was requir to be deposited with the R.B.I.?
(a) 60%
(b) 40%
(c) 50%
(d) 51%
Ans.(b) 40%
364. Satisfaction of the customers through exchange of products a services is known as-
(a) Marketing
(b) Sales
(c) Sales promotion
(d) Marketing mix
Ans.(a) Marketing
365. Who is the writer of “The Wealth of Nations”?
(a) Adam Smith
(b) Prof. Ricardo
(c) Marshall
(d) Bestial
Ans.(a) Adam Smith
366. Which of the following instruments can be used as means of payment in international trade?
(a) Standardized letter of credit
(b) Bank to bank letter of credit
(c) Subsidiary letter of credit
(d) All of these
Ans. (d) All of these
367. Methods of brand testing include
(a) Remembering method
(b) Preference testing
(c) Superiority testing
(d) All of these
Ans. (d) All of these
368. The price is the key for success in the market’. The above statement is-
(a) True
(b) False
(c) Doubtful
(d) None of these
Ans.(a) True
369. Write the main method of promotion in international marketing?
(a) 7
(b) 4
(c) 6
(d) 8
Ans.(a) 7
370. The maximum price of the product is determined by-
(a) Competition
(b) Demand 3
(C) Supply
(d) None of these
Ans.(a) Competition