M Com 2nd Year International Marketing Multiple Choice Question Answer
101. Which of the following factors influence the process of globalisation?
(1) End of Cold War in 1990
(2) Large flow of fund between countries
(3) Financial superiority (a) 1,2
(4) Integrating with the world economy
Ans. (b) 1,2, 4
102. When was incorporated FTC?
(a) 1915
(c) 1921
(b) 1914
(d) 1925
Ans.(b) 1914
103. Which of the following characteristic is not presented by super market?
(a) Cost effectiveness
(b) Good trained sales officers
(c) High receipts
(d) Dividend
Ans. (b) Good trained sales officers
104. Marketing cost is
(a) Total sales cost
(b) Total material cost
(c) Indirect cost
(d) Total cost
Ans.(a) Total sales cost
105. Wall-Mart owned Sam’ club is an example of a retail from called
(a) Factory outlet
(b) Super specially store
(c) Second store
(d) Warehouse club
Ans. (d) Warehouse club
106. Export agency agreement is
(a) A legal document
(b) Social document
(c) Constitutional document
(d) Employees document
Ans.(a) A legal document
107. Pricing Strategy is an important part of fixing the international price.
Which of the following is not the part of price strategy?
(a) Market Penetration Strategy
(b) Skimming Pricing Policy
(d) High Profit Policy
(c) Bait Price Policy
Ans. (d) High Profit Policy
108. Which among the following is not a function of export credit guarantee corporation?
(a) Include short-term loans to exporters
(b) Provide information of credit ratings of various countries
(c) Help exporters in realizing bad debts
(d) Issues exported goods against non-payment by importers
Ans.(a) Include short-term loans to exporters
109. What are limitations of personal selling?
(a) High cost
(b) Difficulty in getting efficient sales people
(c) Difficulty in reaching at right time
(d) All of the above
Ans.(d) All of the above
(110.) If the value of an Indian exporters export in each of past three year and in current years is 500 crores, what will be to star rating?
(a) 3 star
(b) 4 star
(C) 5 star
(d) 6 star
Ans.(a) 3 star
111. A… .. is the way consumers perceive an actual or potential product.
(a) Product Idea
(b) Product Image
(c) Product Concept
(d) Product Feature
Ans. (b) Product Image
112. What is the percent of Service business in GDP of developme countries?
(a) 49 percent
(b) 50 percent
(c) 51 percent
(d) 52 percent
Ans. (d) 52 percent
113. Export quality, control and Inspection Act, was passed in
(a) 1962
(b) 1964
(c) 1963
(d) 1961
Ans.(c) 1963
114. Limit strategy for credit card depends on
(a) Competition
(b) Customers income
(c) Customers relations
(d) Customer awareness
Ans. (b) Customers income
115. Labelling is important for international, legal and ………. reasons.
(a) Marketing
(b) Promotional
(c) Branding
(d) Strategic
Ans.(a) Marketing
116. What is full name of MIS?
(a) Marketing Information System
(b) Management Information System
(c) Middle Income Scheme
(d) Management Information Science
Ans.(a) Marketing Information System
M Com 2nd Year International Marketing Multiple Choice Question Answer
117. “The product life-cycle is and attempt to recognise distinct stages in the sales history of a product.” This statement is given by
(a) W.J. Stanton
(b) P. Kotler
(c) Johnson
(d) Mason and Rath
Ans. (b) P. Kotler
118. Segmenting markets by using attitudinal and behavioural characteristic is
(a) Parallel pricing
(b) Price discrimination
(c) Psychographic
(d) Product life cycle
Ans.(c) Psychographic
119. Product is selected
(a) On the basis of demand
(b) On the basis of size
(c) On the basis of price
(d) On the basis of attraction
Ans.(a) On the basis of demand
120. Who is the writer of “The international Economy”?
(a) Walter Kruse
(b) Adam Smith
(c) Kenon
(d) Jacob Vinner
Ans.(a) Walter Kruse
121. MNC is a one-dimensional concept.
(a) True
(b) False
(c) Doubtful
(d) None of these
Ans.(b) False
122. Which of the following countries is included in the list of NAFTA?
(a) America
(b) Canada
(c) Mexico
(d) All of these
Ans. (d) All of these
123. When was EXIM Bank of India established?
(a) 1964
(b) 1976
(c) 1980
Ans. (d) 1982
124. In which the sales of the product increase with high speed?
(a) Development stage
(b) Downward stage
(c) Presentation stage
(d) All of these
Ans.(a) Development stage
125. The scope of international market planning is
(a) Wide
(b) Limited
(c) Depend on Business
(d). Depends on management ability
Ans.(a) Wide