145. Ar. international pricing has three alternative methods, (1) Demand orientation, (2) Competition oriented,
(3) Packaging orientation, (4) Cost orientation. Select the correct answer from the code given below
(a) 1, 2 and 3
(b) 1, 2 and 4
(c) 2, 3 and 4
(d) 2, 1 and 4
Ans. (b) 1, 2 and 4 o el
146. Which of the following is not factor affecting marketing policy with reference to international marketing?
(a). Nature of the market demand
(b) Completions
(c) Letter of credit
(d) Cost structure-1
Ans.(c) Letter of credit
147. Which of the following is included in both selection process in international process in international market?
(a) Objective both
(b) Objective option .
(c) Selection object alternative
(d) All of these
Ans. (d) All of these saan
148. Registered brand is known as
(a) Levelling
(b) Packaging
(c) Trademark
(d) None of these
Ans.(c) Trademark
149. The engine for economic development is
(a) Nation of Trade
(b) International Business
(c) International Trade
(d) None of these
Ans.(c) International Trade
150. Included in the list of reason for entering the international trade is portar
(a) Complete entrance in domestic market
(b) Alternative expansion plan
(d) All of these
(c) More profits
Ans.(d) All of these
151. At the maturity stages of the product its price
(a) Decrease
(b) Increase
(c) Stable
(d). Zero
Ans.(a) Decrease
152. According to English’s law, as income rises.
(a) The percentage spent on food rises
(b) The percentage spent on housing rises wel olidoar
(c) The percentage spent on other categories increases wool on to
(d) The percentage spent on savings remains constant
Ans. (a) The percentage spent on food rises
153. Marketing needs
(a) Seller
(b) Merchant
(c) Product consumer
(d) All of these
Ans. (d) All of these
154. The main power of the market is
(a) Producer
(b) Customer
(c) Capital
(d) Both (a) and (b)
Ans.(b) Customer
155. Which of the following factors is taken into consideration while establishing the alternative path for international marketing?
(a) Characteristics of the consumers
(b) Characteristics of the product
(c) Distribution environment
(d) All of these
Ans. (d) All of these
156. When all the distribution activities are performed by the foreig” distributors it is called
(a) Foreign distributed
(b) Foreign retailer
(c) Trading agency
(d) None of these
Ans.(a) Foreign distributed
157. Under which of the following tender system the seller has to bear all the, risk and expenditures upto board?
(a) Pre Factory price
(b) Free on Board price
(c) Franco Price
(d) Free Along Side Ship
Ans. (b) Free on Board price
158. Which of the following elements is necessary for finding out the market are as for the institution?
(a) Market segmentation and selection
(b) Management
(c) Co-ordination
(d) Organisation
Ans.(a) Market segmentation and selection
159. New brand of advertisement requires
(a) More expenditure
(b) Less expenditure
(C) Non-expenditure
(d) None of these
Ans.(a) More expenditure
160. The Indian Institute of packaging was set up in
(a) 1965
(b) 1966
(c) 1967
(d) 1968
Ans.(b) 1966
161. Which of the following factors is not included in the list of factor affecting the market segmentation?
(a) Devotion
(b) Profit
(c) Religion
(d) Financial status
Ans.(a) Devotion
162. If Honda uses its company name to cover such different products.. Its automobiles, lawn mowers and motorcycles, it is practicing we of the following strategies?
(a) New brand strategy
(b) Line extension strategy
(c) Multiband strategy
(d) Brand extension strategy
Ans. (d) Brand extension strategy
163. Which one of the following is not the “alternatives to channel strategy”?
(a) Gravity Approach
(b) Push Approach
(c) Promotion Approach
(d) Pull Approach
Ans.(c) Promotion Approach
164. Who is the writer of Introduction to International Economic
(a) George A. Graham
(b) Smith and Ricardo
(c) Delbert A. Snider
(d) R.S. Saiyers
Ans.(c) Delbert A. Snider
M Com 2nd Year International Marketing Multiple Choice Question Answer
165. Full name of SEBI is
(a) Security Exchange Board of India
(b) Standard Exchange Board of India
(c) Standard Exchange Bank of India
(d) Saving Exchange Bank of India
Ans.(a) Security Exchange Board of India
156. Marketing is needed in
(a) Socialist countries
(b) Communist countries
(c) Less developed countries
(d) All countries
Ans. (d) All countries
157. Process of sending the goods from producer to consumers is known as-
(a) Distribution method
(b) Importing method
(c) Exporting method
(d) None of these
Ans.(a) Distribution method
158. Which of the following is not included in encouraging process of the company?
(a) Personal sale
(b) Publicity
(c) Advertisement
(d) Packaging
Ans. (d) Packaging
159. The advantages of international trade include
(a) International division of labour
(b) Availability of cheap goods to consumers
(c) Promotion to industrialization
(d) All of these
Ans. (d) All of these
170. The available means for product recognition include
(a) Brand
(b) Trademark
(C) Packaging
(d) All of these
Ans. (d) All of these
171. Marketing is the process that encourages and facilitates an exchange between two parties.
(a) True
(b) false
(c) Doubtful
(d) None of these l
Ans.(a) True
172. The word O.G.L. (Open General Licence) is related to which of the following option
(a) For export of Heavy Industry
(b) For import small scale goods of capital goods
(c) For import of capital goods,
(d) All of these
Ans.(a) For export of Heavy Industry
173. Distribution cost means
(a) Price increase
(b) High prices
(c) Cost of product distribution
(d) All of these
Ans.(c) Cost of product distribution
174. The advantages of personal selling are
(b) Effective presentation
(a) Personnel impression
(d) All of these
(c) Technical advice
Ans. (d) All of these
175. Characteristics of International marketing are
(a) Marketing beyond national boundaries
(b) A multinational proce
(d) All of these
(c) It is a part of marketing
Ans. (d) All of these
176. Objectives of the packaging include
(a) Security of the product
(b) Identification of the product
(c) Facility in selling
(d) All of these
Ans. (d) All of these
177. A company is practicing ………. if it focuses on sub segments distinctive traits that may seek a special combination of benefits,
(a) Micro marketing
(b) Niche marketing
(c) Mass marketing
(d) Segment marketing
Ans. (b) Niche marketing
178. Under which strategy firm exporting their products to many county transfer their competency of knowledge from parent company subsidiary companies in foreign countries of vice-versa?
(a) Value creation strategy
(b) Localisation strategy
(c) Low cost strategy
(d) Trans-national strategy
Ans. (d) Trans-national strategy
179. How many types of personal salesman are there?
(a) Industrial salesmen
(b) Merchant sales representative
(c) Retail sales representative
(d) All of these
Ans. (d) All of these
180. Foreign Exchange transactions are controlled by
(a) Foreign Exchange Regulation Act
(b) Foreign Exchange Management
(c) Reserve Bank of India
(d) Ministry Industry and Commen
Ans.(b) Foreign Exchange Management Act
M Com 2nd Year International Marketing Multiple Choice Question Answer
181. With in a five years any country may use maximum how much depo in SDR reserve?
(a) 75%
(b) 100%
(c) 70%
(d) 50%
Ans.(c). 70%
182. Marketing analysis includes
(a) Market Research
(b) Sales Research
(c) Both (a) and
(d) None of these
Ans.(c) Both (a) and (b)
183. On which date International Money Fund started?
(a) 27 December, 1945
(c) 23 September, 1945
(b) 27 December, 1944
(d) 23 December, 1944
(a) Reseller
(b) Business
(c) Government
(d) Service
Ans. (b) Business
185. Product mix means-
(a) Selling the mix of the products
(b) Creating the selling ideas
(c) Satisfying the customers
(d) None of these
Ans.(a) Selling the mix of the products
186. The place in the business buying behaviour model where interpersonal and individual influences might interact is called the
(a) Environment
(b) Response
(c) Stimuli
(d) Buying Centre
Ans. (d) Buying Centre
187. The fundamental concepts of the marketing include.
(a) Product
(b) Marketing
(c) Opportunity
(d) All of these
Ans. (d) All of these
188. Domestic marketing and international marketing are similar in nature but not in scope.
(a) True
(b) False
(c) Doubtful
(d) None of these
Ans. false
189. After sales services includes
(a) Repair of the goods
(b) Credit facilities
(c) Solving the problems
(d) All of these
Ans. (d) All of these
190. Which of the following explains the international establishment?
(a) Share in market
(b) Image of the product in the mind of the consumer
(c) Target market
(d) None of the above
Ans. (b) Image of the product in the mind of the consumer
191. R and D and engineering first produce the product concept into a physical product during which of the following stages of the new product development ?
(a) Concept of development and testing
(b) Marketing strategy
(c) Business analysis
(d) Product development
Ans. (d) Product development
192. The full name of E.C.G.C. is
(a) Export Credit and Guarantee Corporation
(b) Export Combination and Guarantee Corporation
(C) Export cast and Guarantee Corporation
(d) None of the above
Ans.(a) Export Credit and Guarantee Corporation
193. Charging different prices in different markets for an identical product is –
(a) Price discrimination
(b) Product life cycle
(c) Parallel pricing
(d) Marketing mix
Ans.(a) Price discrimination
194. A less costly product especially introduced in the market under a brand name in addition to regular brands to complete with brand competitors is called?
(a) Competitive Brand
(b) Fighting Brand
(c) Family Brand
(d) None of these
Ans. (b) Fighting Brand
195. Which of the following factors can not be change throw internatio marketing route?
(a) Shape
(b) Place
(c) Time
(d) Cost
Ans.(a) Shape
196. Cost is the main factor of price determination.
(a) True
(b) False
(c) Doubtful
(d) None of these
DB;
(a) News Paper
(b) Television
(c) Direct Mail
(d) Radio
Ans.(c) Direct Mail
198. Which of the following products does not require the foreign trade.
(a) Net banking sales
(b) Sales of corporate debits
(c) Sales of retail debits
(d) None of these
Ans.(a) Net banking sales
199. There are three major components of marketing Information system.
(1) Internal Marketing Information
(2) Marketing Intelligen
(3) Accuracy of Information
(4) Marketing Research
Select the correct answer from the code given below
(a) 1, 2, 4
(b) 1,2,3
(c) 1, 2,4
(d) 2, 3, 4
Ans.(c) 1, 2,4
200. PLC stands for
(a) Product life-cycle
(b) Price life cost
(c) Product long cost
(d) Price long cost
Ans.(a) Product life-cycle