M Com 2nd Year International Marketing Question Answer Paper Notes
801. International trade include
(a) Sales
(b) Imports
(c) Advertisement
(d) Increase in knowledge
Ans. (d) Increase in knowledge
802. The company having limited resources should not select-
(a) More expansion of international marketing
(b) Partial expansion of international marketing
(c) Both (a) and (b)
(d) None of the above
Ans.(a) More expansion of international marketing
803. IBRD is also known as
(a) Exim Bank
(b) World Bank
(d) International Bank
Ans. (b) World Bank
804. The major advantage of survey research its
(a) Simplicity
(b) Structure
(c) Organisation
(d) Flexibility
Ans. (d). Flexibility

805. First class of the trade coefficient
(a) Import coefficient
(b) Export coefficient
(d) International trade coefficient
(c) Automatic coefficient
Ans.(c) Automatic coefficient
806. The factors determining the price in international marketing are.
(a) Cost of the product
(b) Competition in foreign market
(c) Both (a) and (b)
(d) None of these
Ans.(c) Both (a) and (b)
807. The sales concentrates on
(a) Seller
(b) Purchaser
(c) Producer
(d) All of these
Ans. (b) Purchaser
808. India’s first Export Zone established in
(a) Noida
(b) Mumbai
(c) Kandia
(d) Chennai
Ans.(c) Kandia 809.
809. ‘Personal selling consists of contacting prospective buyers of product personally.’ Who says this?
(a) J.B. Clark
(b) William Stanton
(c) Richard Bushirk
(d) David Ricardo
Ans.(c) Richard Bushirk
810. ……… is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the country.
(a) Environmentalism
(b) Environmental sustainabiity
(c) Consumerism
(d) Consumer accountability
Ans. (b) Environmental sustainabiity
811. The founder of Bernstein Plan, E.M. Bernstein was
(a) Chairman of Monetary Fund
(b) Finance Minister of America
(c) Economic Advisor of Monetary Fund
(d) Director of International Bank
Ans.(c) Economic Advisor of Monetary Fund
812. What are the advantages of Global Branding?
(a) Saving in large scale advertising
(b) Easy access to distribution system
(c) Benefits to retailers
(d) All of these
Ans. (d) All of these
813. Full form of ADRS
(a) American Depository Receipts
(b) Advanced Deposit Report
(c) ‘American Ded Roa!
(d) None c’ these
Ans.(a) American Depository Receipts
814. Marketing is affected by
(a) Demand of the product .
(b) Taste of the ublic
(c) Consumer behaviour
(d) All of these
Ans. (d) All of these
815. Social Marketing refers to-
(a) Share market price
(b) Marketing by the entire society
(c) Internet marketing
(d) Marketing for a social cause
Ans. (d) Marketing for a social cause
816. Which is not the characteristic of sharp expansion of new produs market?
(a) Consumer rationalization
(b) Necessity concept
(c) Economic capacity
(d) Product rejection
Ans. (d) Product rejection
817. How many percent of Union a/c of world trade?
(a) 50%
(b) 20%
(C) 30%
(d) 40%
Ans. (d) 40 percent
818. The old concept of marketing is
(a) Limited
(b) Expansive
(c) Both (a) and (b)
(d) None of these
Ans.(a) Limited
819. ……… are products bought by individuals and organisations for further processing or for use in conducting a business.
(a) Consumer products
(b) Services
(C) Industrial products
(d) Specialty products
Ans.(c) Industrial products
820. Joining with foreign companies to produce or market products and services is called-
(a) Joint venturing
(b) Licensing
(c) Direct exporting
(d) Indirect exporting
Ans.(a) joint venturing
821. The full benefit from international trade/marketing is possible when
(a) When there is no economic grouping
(b) There is multilaterism in marketing
(c) There is tariff levied on import
(d) Non tariff barriers
Ans. (b) There is multilaterism in marketing
822. Wages are
(a) Variable Cost
(b) Fixed Cost
(c) Semi-Variable Cost
(d) None of these
Ans.(a) Variable Cost
823. Who is the writer of “Foreign Exchange”?
(a) J.F. Kennedy
(b) Gustave kesal
(c) S.E. Thomas
(d) John Marshall
Ans.(b) Gustave Kesai $
824. A company is in the ……… stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be tumed into a workable product.
(a) Product development
(b) Commercialization
(c) Marketing strategy
(d) Business analysis
Ans.(a) Product development
825. Which characteristic is beneficial for international market segmentation?
(a) Measurability
(b) Sufficiency
(c) Availability
(d) All of these
Ans. (d) All of these
826. Bank marketing means-(Note: Bank marketing is called to develop a distinctive brand image which is considered the capital-reputation of the financial institution.)
(a) Selling of banks
(b) Merger of banks Selling banks product and services
(d) None of these
Ans. (d) None of these
827. Which of the following is include in mental acceptance process product?
(a) Information
(b) Knowledge
(c) Valuation
(d) All of these
Ans. (d) All of these
828. What is full name of SOM?
(a) Share of Market
(b) Share of Money
(c) Security of Money
(d) None of these
Ans.(a) Share of Market
829. Established brand requires
(a) Less expenditure
(b) More expenditure
(C) Too much expenditure
(d) None of these
Ans.(a) Less expenditure
830. The full form of EMC is
(a) Export Management Company
(b) Export Marketing Company
(c) Export Management Corporation
(d) None of these
Ans.(a) Export Management Company
831. Match Lists and select the correct answer, using the code given below
List-1 List-II
(Period according to TRIPS) (Patents)
(a) 20 (1) General Patents
(b) 50 (2) Trade-Mark
(c) 10 (3) Medicine
(d) 7. (4) Copyright
(a) a-4, 6-3, c-2, d-1 (b) a-1, 6-2, 6-3, d-4
(c) a-1, 6-4, 6-3, d-2 (d) a-3, 6-2, C-4, d-1
Ans.(c) a-1,6-4, C-3, d-2

832. Who plays an important role in marketing?
(a) Promotion
(b) Middlemen
(c) Consumer
(d) Advertisement
Ans.(a) Promotion