M Com 2nd Year International Marketing Question Answer Paper
701. GATT was established in
(a) In 1949
(b) In 1951
(c) In 1948
(d) In 1950
Ans.(c) In 1948
702………. have conceptual authority to sell a manufacturer’s entire output.
(a) Selling agents
(b) Rack jobbers
(c) Manufacture’s agents
(d) Purchasing agents
Ans.(a) Selling agents
703. Financial resources the Banks authorised capitals is-
(a) 5900 crore
(b) 4000 crore
(c) 2000 crore
(d) 1000 crore
Ans. (d) 1000 crore
704. Which is included in the list of advertising appeal principles?
(a) Principles of Suggestions
(b) Principles of repetition
(c) Principles of time limit
(d) All of these
Ans. (d) All of these
705. At which place Free Trade Zone does not exist?
(a) Kandla
(b) Mumbai
(c) Vishakhapatnam
(d) Tiruntpuram
Ans. (d) Tiruntpuram
706. In which of the following understandings the multinational corporation (do not connect themselves to any particular country?
(a) Poly centricity
(b) Ethno centricity
(c) Geo centricity
(d) None of these
Ans.(c) Geo centricity
707, Indian construction in International exports is
(a) 1.7%
(b) 2%
(c) 4%
(d) 5%
Ans.(a) 1.7%
708. The function of financial Leverage is
(a) Financial Arrangement
(b) Debt Redemption
(c) Analysis of effect of fixed charges bearing sources of capital on profit
(d) Effect of equity share capital on profit
Ans.(c) Analysis of effect of fixed charges bearing sources of capital on profit
709. Ultimately ………. was replaced by the ………. on 1st Jan. 1995.
(a) GATS: WTO
(b) WTO : GATS
(c) GATT : WTO
(d) IMF: GATT
Ans.(c) GATT : WTO
710. “Establishing personal relations with expected future customers is an ( aspect of personal selling.” This statement has been given by
(a) Richard Buskrik
(b) Stanton
(c) Harold Bursan
(d) None of these
Ans.(a) Richard Buskrik
711. Which detail from among the following is not given in order or indent?
(a) Invoice number
(b) Quantity of goods
(c) Quality of goods
(d) Sign on packing
Ans. (a) Invoice number
712. Which of the following standards affects the warranties?
(a) Consumer protection Act
(b) Name statement Act
(c) Union Food, Medicine and Cosmetic Act
(d) All of above
Ans. (d) All the above
713. Which of the following is(more expansive part of the new product development process?
(a) Analysis stage
(b) Principles and marketing
(c) Product development stage
(d) Commercialization stage
Ans. (d) Commercialization stage
714. Export quality control and Inspection Act came into force in
(a) 1965
(b) 1964
(c) 1963
(d) 1962
Ans.(c) 1963
715. .. .. factors are the most popular bases for segmenting customer groups.
(a) Geographic
(b) Demographic
(c) Psychographic
(d) Behavioural
Ans. (b) Demographic

716. The technological environment refers to new technology, new new market, which one is not the part of technological Environment?
(a) Internet
(b) Search Engine
(c) Modems (19)
(d) ISRO
Ans.(d) ISRO
717. The transport documents includes?
(a) Bills of landing
(b) Combined transport document
(c) Way bill
(d) All of these
Ans. (d) All of these
718. The products which can be purchased continuously, immediately and with minimum efforts are called-
(a) Durable products
(b) Facilitating products
(c) Similar products
(d) None of these
Ans. (b) Facilitating products
719. Which of the following is customer based concept?
(a) Purchase concept
(b) Sales concept
(c) Marketing concept
(d) Import concept
Ans.(c) Marketing concept
720. In which year Indian’s balance of trade was more unfavourable?
(a) 2005-2006
(b) 2007-2008
(c) 2009-2010
(d) 2011-2012
Ans.(d) 2011-2012
721. ………. is application of knowledge which redefine the boundaries of global business.
(a) Cultural
(b) Society
(c) Technology
(d) Economy
Ans.(c) Technology
722. The most appropriate method of increasing the product life-cycle is–
(a) Re-establishing the product
(b) Ending the product
(c) Reducing the price
(d) None of these
Ans.(a) Re-establishing the product
723. In foreign maintaining inventories is essential for-
(a) Maintaining uninterrupted supply to meet market demand
(b) To make despatches of economic order quality of goods to foreign countries
(c) Meet seasonal demands
(d) All of the above
Ans. (d) All of the above
724. Which of the following is not the characteristic of new product?
(a) Early majority
(b) More users
(c) Leaders of favourable public opinion
(d) Products reaching at minimum price
Ans.(a) Early majority
725. When Exporter meet with the state controlled agency for the sale product, by which medium he transact?
(a) Domestic agent
(b) Domestic trader
(c) Both (a) and (b)
(d) None of these
Ans.(c) Both (a) and (b)
726. Who is not the member of SAARC?
(a) India
(b) France
(c) Nepal
(d) Bhutan
Ans. (b) France
727. Main supporter of the Classical principles was
(a) Hexur
(b) Ohlin
(c) Marshall
(d) Heberler
Ans.(c) Marshall
728. Number of members of WTO prior to its First Ministerial Meeting was
(a) 144 .
(b) 128
(c) 136
(d) 110
Ans.(b) 128
729. Which creates motivation related to international marketing?
(a) Multinational corporations
(b) Markets of the developed countries
(c) Markets of under developed countries
(d) None of the above
Ans.(a) Multinational corporations
730. The reason for Product differentiation may be
(a) Competition
(b) Leadership
(C) Diminishing profit
(d) All of these
Ans. (d) All of these
731. The reasons for failure of new product include
(a). Product defects
(b) Nigh cost
(c) High price
(d) All of these
Ans. (d) All of these
732. In which place there is no Export Development Centre?
(a) Agra
(b) Kota
(c) Salem
(d) Meerut
Ans.(b) Kota
733. What are demerits or limitations of trade fairs and exhibitions?
(a) A costly affair
(b) Fulfillment of many formalities
(c) Limited effect
(d) All of these
Ans.(d) All of these
734. Which one is not the technique of Financial Analysis?
(a) Economic Value Added
(b) Activity Based Cost
(c) Value Chain Analysis
(d) Financial Ratio Analysis
Ans.(c) Value Chain Analysis