756. The environment affect the international market in he form of
(a) New Technology
(b) increase in production
(c) Global Economy
(d) All of these
Ans. (d) All of these
757. The process of naming a produce is known as—
(a) Product strategy
(b) Branding
(C) Advertising
(d) Protection
Ans. (b) Branding
758. Price list indicates
(a) Only the price of the product
(b) Product distribution
(c) Picture of the produces
(d) Name of the customers A
Ans.(a) Only the price of the product
759. Charging high prices in the introduction stage of the produce life-cycle is
(a) Price discrimination
(b) Paraliel pricing
(c) Price skimming
(d) Product life-cycle
Ans.(c) Price skimming
760. Most important environmental factor used in international marketing
(a) Cultural environment
(b) Demographic environment
(c) Political environment
(d) Economic environment
Ans. (b) Demographic environment
761. Letter of credit is submitted by
(a) Exporter
(b) importer
(c) Both (a) and (b)
(d) Shipping company
Ans. (b) Importer
762. Which of the following is not the consumer promotion technique?
(a) Premium
(b) Coupon
(c) Sales man training
(d) Money back proposal
Ans.(c) Sales man training
763. Product live relates to
(a) Product groups
(b) Group of all product classes
(c) Specific product
(d) All of these
Ans.(a) Product groups
764. Which of the following is the characteristics of the sharp expansion of the new product?
(a) Comparative advantages
(b) Compatibility
(c) Description
(d) All of these
Ans. (d) All of these
765. Which of the following is not the step included in product formation policy?
(a) Characteristics of the product
(b) Market development
(c) Price profit analysis
C) All of these
Ans. (d) All of these
766. Which of the following term explains meaning of international marketing?
(a) Marketing is carried on within the national borders of the country
(b) Marketing is carried on across the borders of the country (c) Both (a) and (b)
(d) None of these
Ans. (b) Marketing is carried on across the borders of the country
767. Competition results in
(a) Sales promotion
(b) Decreasing the sales
(c) Indifference effects
(d) All of these
Ans. (a) Sales promotion
768. What are the function of promotion?
(a) Stimulating or motivating consumer
(b) Aiding the middlemen
(c) Aid in advertising
(d) All of these
Ans. (d) All of these
769. Determination of product number and nature is known as)
(a) Break Even Planning
(b) Demand Analysis
(c) Demand Forecasting
(d) Product planning –
Ans. (d) Product planning
770. Key controllable factor in global marketing are
(a) Government policy and legislation
(b) Social and technological changes
(c) Marketing activities and plan
(d) All of these )
Ans.(a) Government policy and legislation
771. Bringing a product or service to the knowledge to potential customers so that they may buy is called-
(a) Publicity
(b) Advertising
(c) (a) and (b) both
(d) None of these
Ans. (b) Advertising
772. The life-cycle of the products high technique is-
(a) Small
(b) Non-variable
(c) Long
(d) Pre-determined
Ans.(c) Long
773. The main objective of international trade is
(a) To reduce the cost of production
(b) To reduce the promotion
(c) To reduce the sales
(d) To reduce the profit
Ans.(a) To reduce the cost of production
774. ………. includes practice such as overstating the product’s features or performance, luring the customers to the store for a bargain that is out of stock, or running rigged contests.
(a) Deceptive promotion
(b) Deceptive packaging
(c) Deceptive pricing
(d) Deceptive cost structure
Ans.(a) Deceptive promotion
775. Which type of advertising media has the qualities of flexibility, high frequency and minimum cost?
(a) News paper
(b) Radio
(c) Magazines
(d) Out door advertisement
Ans.(d) Outdoor advertisement
776. Which of the following risk factors affects the international marketing.
(a) Political Instability
(b) Natural Calamities
(c) Theft
(d) All of these
Ans. (d) All of these
777. The major advantage of survey research is its.
(a) Simplicity
(b) Structure
(c) Organisation
(d) Flexibility
Ans. (d) Flexibility
778. Regional office of the Indian Institute of packaging is situated in
(a) Mumbai
(b) Chennai
(c) Delhi
(d) Chandigarh
Ans. (b) Chennai
779. How price of status symbol goods be fixed in comparison with competitors?
(a) It should be equal or more
(b). Less
(c) More
(d) None of these
Ans.(a) It should be equal or more
780. CRM means
(a) A charitable and religious movement
(b) Customers meet
(c) Customer relationship management
(d) Customer’s reaction
Ans. (c) Customer relationship management
781. Packaging is
(a) Means of sales forrnation
(b) Accounting policy
(c) Profit
(d) Production policy
Ans.(a) Means of sales formation
782. Under which of the following pricing system the seller has to bear the expenses and risks?
(a) Pre Factory price
(b) C.I.F (Cost insurance and Freight)
(c) Franco Price
(d) FAS (Free Along Side Ship)
Ans.(a) Pre Factory price
783. International trade includes-
(a) Imports
(b) Exports
(c) Sales
(d) Both (a) and (b)
Ans. (d) Bosh (a) and (b)
784. Sales forecasting involves
(b) Sales pricing
(a) Sales planning
(c) Distribution channels and consumer tastes
(d) All of these
Ans.(c) All of these
785. “Rolls Royce” an International car company uses which of the following distribution channel formats?
(a) Intensive distribution
(b) Open distribution
(c) Exclusive distribution
(d) Selective distribution
Ans.(c) Exclusive distribution
786. What is the full name of CRM?
(a) Customer Rate Money
(b) Customer Relation Managemen:
(c) Central Role Money
(d) Central Road Map
Ans. (b) Customer Relation Management
787. Included in the list of economic laws is-
(a) SEBI
(b) Export Act
(c) Company Law
(d) Necessary Commodities Act
Ans. (d) Necessary Commodities Act
788. After exporting gold by India other various luxury articles import from?
(a) Rome
(b) Russia
(C) China
(d) America
Ans.(a) Rome
789. The products requiring maximum amount of promotion fund are called-
(a) Durable Products
(b) Similar Products
(c) Dissimilar Products
(d) Non-required Products
Ans. (d) Non-required Products
790. Globalisation’ refers to
(a) Lower income worldwide
(b) Less foreign trade and Investment
(c) Global warming and their effects
(d) Several things to several people world wide
Ans. (d) Several things to several people world wide
791. Which of the following trader is wholesale trader?
(a) Drop shipper
(b) Commission trader
(c) Resident trader
(d) International trader
Ans.(a) Drop shipper
792. The brand after registration the becomes
(a) Brand mark
(b) Assets
(c) Specific mark
(d) Trade mark
Ans. (d) Trade mark
793. The complication in international trade include
(a) Difference in flexibility of labour and capital
(b) Difference in monetary system
(c) Difference in markets
(d) All of these
Ans. (d) All of these
794. Market survey may help in
(a) Purchasing the stock
(b) Market selection
(c) Tracing out the distribution channels
(d) All of these
Ans.(C) Tracing out the distribution channels
795. What are the similarities between International and domestic market?
(a) Satisfying basic needs of consumers
(b) Creation of goodwill
(c) Need for research and development of the product
(d) All of above
Ans. (d) All the above
796. The participants of distribution channel may be
(a) Whole seller
(b) Retailers
(c) Brokers
(d) All of these
Ans. (d) All of these
797. With the reference to marketing, Lead means
(a) Purchaser
(b) Seller
(c) Employs
(d) Investor
Ans.(a) Purchaser
798. Match Strategic Alliance
List! List II
(a) T.V.S.(1) FORD
(b) MAHINDRA(2) SANYO
(C) BPL (3) SANSUI
(d) VIDEOCON (4) SUZUKI
(a) 2-4, 6-1, c-2, d-3
(b) a-1, 6-2, 6-3, d-4
(c) 2-4, 6-3, 6-2 d-1
(d) a-3, -2, 6-4, d-1
Ans.(a) a-4, 6-1, c-2, d-3
799. On which date World Trade Organisation came into existence?
(a) I jan. 1995
(b) Jan. 1994
(c) jan. 1993
(d) I Jan. 1992
Ans.(a) 1 Jan. 1995
800. Which of the following is the last stage in new product development prior to commercialization?
(a) Market testing
(b) Policy development
(c) Commercial analysis
(d) Produce development
Ans. (d) Produce development