79. The word ‘Advertising’ was created from the Latin word ……….
(a) Advertee
(b) Adverto
(c) Advert
(d) Advent
80. Advertisement reduces the risk of ……….
(a) Dumping the stock
(b) Decrease in demand
(c) Non-liking of the product
(d) All of these
81. Efficient sales-force should ever be in search of ……..
(a) Prosective Consumers
(b) High Salaries
(c) Maximum facilities
(d) Opportunities to escape from work
82. The responsibilities of a salesman are to:
(a) Secure adequate sales volume
(b) Work within his authorities
(c) Promote company’s goodwill
(d) All of these
83. Presentation helps in convincing the ………..
(a) Salesman
(b) Customers
(c) Suppliers
(d) Sales Staff
84. Which one of the following is not the step of selling process?
(a) Search of consumers
(b) Approach
(d) After sales service
(c) Closing
85. When was National Council of Advertising Agencies’ established in India?
(a) 1947
(b) 1950
(d) 1971
(c) 1967
86. Advertising is different from ………
(a) Arguments
(b) Publicity
(c) Discussion
(d) All of these
87. Which is the step of advertising budget making process?
(a) Preparation of Budget
(b) Presentation of Budget
(c) Preparation of advertisement model
(d) Execution of Budget
88. Marketing process, creativity, advertisement and quality products are helpful in creating what?
(a) Brand Image
(b) Trade Image
(c) Producer Image
(d) Producer Image
89. Advertising is :
(a) Art
(b) Science
(c) Both (a) and (b)
(d) None of these
90. Buying motive is an urge of a ……….
(a) Consumer
(b) Manufacturer
(c) Seller
(d) Middlemen
91. Fundamentals of selling are :
(a) Salesman personality
(b) Product knowledge
(c) Knowledge of customers
(d) All of these
92. Which is not the primary function of advertising?
(a) To assist the dealers to sell the goods effectively
(b) To remove the obstacles in sale
(c) To increase profits of the firm
(d) To Increase per capita use of the product
93. The main objective of advertisement is :
(a) To inform the probable customers about the product
(b) To attract the attention of probable customers
(c) To popularize the product
(d) All the above
94. Under ………. salesman agrees with the objections raised by the customer, but the offsets these objections by giving his statement.
(a) Direct Denial Method
(b) Indirect Denial Method
(c) Boomerang Method
(d) Compensation Method
95. Safeguard the interest of the ………. is the prime duty of a salesman.
(a) Employer
(b) Employees
(c) Family Members
(d) Relatives
96. “To save consumers from marketing frauds advertising should be scrapped.” Do you agree with this statement?
(a) Fully agreed
(b) Not agreed
(c) Partially agreed
(d) Can’t say
97. Sales management enhances the ………. of the enterprise.
(a) Goodwill
(b) Sales volume
(c) Sales Revenue
(d) All of these
98. Demonstration is the heart of.
weari OI …..
(a) Marketing process
(b) Buying process
(c) Selling process
(d) Manufacturing process
99. The main objectives of sales management are :
(a) To maximize sales volume
(b) To maximize profits of the no
(c) To satisfy customers
(d) All of these
100. Advertisements attract the attention of the people towards utility of:
(a) Business goods and services
(b) Individual skills
(c) Personnel abilities
(d) Social services