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MBA 1st Globalisation of Animation Industry Case Study 1 With Question Answer

MBA 1st Globalisation of Animation Industry Case Study 1 With Question Answer: Case StudiesRead the following cases and answer the questions given at the end of the case


MBA 1st Globalisation of Animation Industry Case Study 1 With Question Answer
MBA 1st Globalisation of Animation Industry Case Study 1 With Question Answer

Case Study 1 (Globalisation of Animation Industry)

In the decade, the Indian animation industry witnessed high growth rates largely due to some inherent strengths and the cost advantage that it offered. The companies were adopting different business models and experts believed that many of these companies were moving up the value chain

The Indian animation industry was estimated at $ 354 million in 2006 and was forecast to reach $ 869 million by 2010. Animation in India is currently riding on two key factors–a large base of highly skilled labour and low cost production. While the industry is gaining prominence steadily, several important factors such as the government’s role in supporting the animation industry and producing original content locally.

The first animated film from India is considered to be ‘Ek Anek Aur Ekta’ a traditionally animated short educational film release in 1974 from Doordarshan’s Film Division. Doordarshan is a government run public television service in India. The film is presented as a fable meant to teach children the value of unity. After its success, more shorts were produced by Doordarshan. This was the first time that original films from India were broadcast on National Television in Hindi.

The first Indian animated television series is Ghayab Aaya, aired in 1986 and directed by Suddhasattwa Basu.

The first Indian 3D + VFX were done for television series ‘Captain Vyom’ by animation.

The first Indian 3D animated film is Roadside Romeo, which was a joint venture between Yash Raj Films and the Indian division of the Walt Disney Company. It was written and directed by Jugal Hansraj.

However, they felt that the Indian animation industry had a lot of bottlenecks and that Indian animation companies had some weaknesses as well. In such a scenario, the Indian animation companies had to make the right strategic moves in order to tap the full potential of the market. 

MBA 1st Globalisation of Animation Industry Case Study 1 With Question Answer


Q.1. Explain globalisation. Analyse the Indian animation Industry at the backdrop of the global animation industry.

Ans. Globalisation: It is a powerful aspect of the new world system and represents one of the influential forces that determines the future course of the plan. These forces may be economic, political, Security, environmental, health, social, cultural and others.

Thus, globalisation is the shift towards integrated and independent world economy consisting of globalisation of markets and that of production. Analysis of Indian Animation Industry

1. The animation industry of India was approximated at $ 869 million for the year 

The animation industry is based on two key factors-a large number of skilled labour having expertise in animation and low cost of production 

3. The industry perceives an increasing growth rate due to its underlying abilities and cost advantages. 

4. Govt. of India supports these industries for developing the original content based on Indian context.

MBA 1st Globalisation of Animation Industry Case Study 1 With Question Answer

Q.2. What are the harmful effects of MNCs in Indian economy? What are the steps taken by the government to reduce foreign MNCs in animation industry? 

Ans. Harmful Effects of MNCs in Indian Economy 

These effects are as follows: 

1. Basic objective of MNCsis profit maximisation through exploitation of host country’s resources which is concerned with developmental areas, growth and equity of poor host country.

 2. MNCs belonging to developed countries make huge investments in the developing count for the benefit of home country. 

3. MNCs do not transfer their advanced technology to the host country. 

4. MNCs mostly operate in capital intensive industries and employment generation is not very significant. 

5. MNCs bring their cultural norms and attitudes in the host country and cause destruction of original culture

6. MNCs create monopolies in the markets and eliminate local competitors. 

7. Home govts. of MNCs interfere in the host country’s policy matters and economic political relations. 

To reduce foreign MNC in animation industry, steps taken by govt. are: 

1. Appropriate policies have to be implemented by the Indian govt. 

2. The regulatory bodies need to take a proactive approach towards raising the Indian animation business. 

MBA 1st Globalisation of Animation Industry Case Study 1 With Question Answer

Q.3. Explain the business environment of animation industry in India. What can be the risks involved in the rapid growth of the industry?

Ans. The animation industry of India is pacing up with high growth rate because of their internal capability of performing better in competitive environment. New business models have evolved in the market to tackle current challenges. Animation industry is a significant user of technology and plays a vital role in developing India’s domestic media.

Risks involved in rapid growth of animation industry: 

1. India is at par with the matured markets and a step ahead of emerging market nations technologically but there is a lack of development of animation technologies. 

2. Significant work is needed to enhance the quality of professionals entering as well as operating in the industry. 

3. Foreign animation MNC have a tough competition with the domestic animation company for which govt. has to employ policies. 

4. Bollywood productions have impacted the animation industries to capitalise on the tremendous opportunities that lie in store for it.

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