5. What are the factors that influence span of supervision?
Ans. Refer to Unit-III, Sec-B, Q.6.
Note: Attempt all 5 questions using internal choice.
1. Explain the skills, role and functions of managers in tourism organisation. Illustrate with
Ans. Skills of Manager in Tourism Organisation
Skills needed for a tourism manager are:
(a) Commercial awareness,
(b) Wide-ranging IT skills,
(e) The ability to produce or deliver a quality product or service on a limited budget,
(f) Excellent communication, presentation and interpersonal skills,
(h) An eye for design,
(i) Stamina for coping with pressure and long hours,
(j) Local knowledge and a lively interest in the sector,
(k) Willingness to travel. Ideally also holding a driving license.
Role of Manager in Tourism Organisation: Tourism officers, also known as destination managers, work for a range of employers, including public and private destination management organizations, public agencies or partnerships and local authorities. The role is varied and may include many different types of work. Key areas include marketing, visitor management and the development of tourism products, services and facilities.
Depending on the level of the role his job may involve strategic planning, particularly in localauthorities.
This, the role of a tourism officer is a combination of marketing, public relations and management. It also involves lots of planning and preparation.
Typical responsibilities of the job include:
(a) Supervising staff,
(b) Preparing tourist or visitor information,
C) Producing promotional material and displays,
(d) Managing budgets,
(e) Writing reports, business plans and press releases,
(f) Making presentations,
(j) Maintaining statistical and financial records,
(k) Undertaking day-to-day centre management and administration,
(i) Liaising with local businesses and the media,
(m) Market research.
Functions of Managers in Tourism Organisation
As a tourism officer, the requirements are to:
(a) produces and commission tourist information, including art work, and write press releases and
copy for tourism guides and newsletters,
(b) set up and attend exhibitions and holiday shows,
C) organise special and seasonal events and festivals,
(d) devise and plan tours, and arrange itineraries,
(e) liaise with local operators, the media, designers and printers,
(f) manage staff, budgets and staff training needs,
(g) order products and services,
(h) provide funding and business advice and send e-newsletters to local businesses,
(i) develop e-tourism platforms, including websites, and construct business databases,
(j) write and present reports for committees,
(k) plan and write funding applications.
(l) work on product development,
(m) give talks to local parties, community groups and schools, and handle media enquiries,
(n) undertake market research with members of the public and visitors to particular attractions,
(o) carry out strategic planning and development, eg. commissioning and/or producing tourism strategies and economicimpact studies for implementation; lobbying, devising and implementing marketing campaigns.
Or Compare and contrast E.W. Taylor’s and H. Fayol’s approach towards management.
Ans. Refer to Unit-1, Sec-B, Q.1, 2.
2. Explain with diagrams different types of business organisations along with their advantages and disadvantages.
Ans. Refer to Unit-III, Sec-C, Q.3,4,5.
Or What is staffing? What is the need for it? Explain the usual steps involved in staffing process with examples?
Ans. Refer to Unit-III, Sec-B, Q.15, 17, 19.
Steps Involved in Staffing Process. The steps involved in staffing process are:
(a) Manpower Requirements. The very first step in staffing is to plan the manpower inventory required by a concern in order to match them with the job requirements and demands. Therefore, it involves forecasting and determining the future manpower needs of the concern.
(b) Recruitment: Once the requirements are notified, the concern invites and solicits applications according to the invitations made to the desirable candidates.
(c )Selection: This is the screening step of staffing in which the solicited applications are screened and suitable candidates are appointed as per the requirements.