3. Seminar: Seminar refers to the formal presentation by one or more experts in which th attendees are encouraged to discuss the subject matter. Seminar is generally, a form of academi instruction either at an academic institution or offered by a commercial or professional organization.
It has the function of bringing together small roups for recurring meetings, focussing particular subject, in which everyone present is requested to actively Meetings, ,focussing each time on umplished through an on going discussion by a seminar leader or instructor or through a more formal presentation of research. Normally, participants must be beginners in the field under discussion (at US and Canadian Universities, seminar classes are generally reserved for upper class students although at UK and Australian Universities seminars are often used for all years). The idea behind the seminar system is to familiarise students more extensively with the methokdology of their chosen subject and also to allow them to interact with examples of the practival problems that always occur during research work. It is essentially a place where assigned readings are discussed, questions can be raised and debate can be conducted. It is relatively informal, at least compared to the lecture system of academic instruction.
4. Tips to Media Interview: The tips to media interview are:
(a) Talk in Layman terms, using as little professional or technical jargon as possible. Tell Stories and anecdote that illustrate your point and give examples.
(b) Keep the answers short,
(c) Think about what you want to say before you speak. Define two to three main ponts you would like to make about your subject. Gather facts, figures and anecdotes to support your points. Anticipate questions which the reporter might ask and have responses ready.
(d) Speak in complete thoughts. The reporter’s question may be edited out and your response should stand on its own. This is especially important for television interviews.
(e) Never say anything you do not want to read in print, hear on the radio or see on televisions or the internet
(f) Be confident. You are the expert
Q.9. Explain the stages in the preparation of a press release. (2013-14)
Ans. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. Press releases can announce a range of new items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.
A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and the other news media for them to make them known to the public.
Stages in the preparation of a press release are as follows:
1. Headline: It is used to grab the attention of journalists and briefly summarise the news. So, it should be brief, clear and to the point. They are written in bold and are typically larger than the press release text.
2. Dateline: It contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the the media then the sender is
requesting a news embargo in which journalists are under no obligation to honour.
3. Introduction: This is the first paragraph in the press release that generally gives basic answers to the questions of who, what, when, where and why.
4. Body: The press note should be written as you want it to appear in edge p a news story. It contains further explanations, statistics, background or other details that are relevant to the news. It starts with the release is utilised to happenings of the surroundings. communicate the broader
5. Boilerplate: It is generally a short form ‘about’ section,
strategic direction of a Providing independent background on the issuing company, organisation or individual.
6. Information about the Company: Journalists get the company information from this sectio containing the title and then use a paragraph or two to describe the company.
7. Close: In North America, the traditional symbol-30′ appears after the boilerplate or body an before the media contact information indicating to media that the release has ended. A more modern equivalent has been the ‘###’ symbol. In other countries, other means of indicating the end of th release may be used such as the text ends.
8. Media Contact Information: If the pressnote is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. The contact information contains the name, phone number, e-mail address, mailing address or other contact information for the PR or other media relations contact person.
MBA 1st Year Group Communication Long Question Answers Study Notes
Q.10. Explain the various business etiquettes followed in a business organisation. (2011-12
Or What do you mean by business etiquette? Why it is important to have business etiquette?
Ans. Business Etiquette: Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you cannot be trusted not to embarrass yourself in business and social situations, you may lack the self control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people and making them comfortable around you.
Etiquette, manners and cross-cultural or intercultural communication have become critical elements required for all international and global business executives, managers and employees. As international, multinational, transnational, multi-domestic and global business continues to expand and bring people closer, the most important element of successful business outcomes may be appreciation and respect for regional, country and cultural differences, known as cultural diversity. Learning the skills of proper etiquette, manners and intercultural communication is the mandatory need of today.
Importance of Business Etiquette: Etiquette is a very important factor in determining the success or failure of a business or a person. Here are a few tips on business etiquettes. Etiquette is the way a person presents himself to others, being comfortable and making other people around comfortable.
It is very important to practice good manners and etiquettes in order to succeed in your business, be liked by people and maintain good relationships with clients, customers and employees. But if a person is generally considerate and attentive to the needs of those who work for him/her by following the basic rules of etiquette, he/she will definitely be successful in any venture.
1. It is easier to make money than to earn respect and accolade from people who know and interact with you like colleagues and employees.
2. Make sure to treat each person you interact with such as a secretary or a janitor, no matter
what is his or her position in the corporation, with respect and make it a rule to be pleasant to
everybody no matter what the situation is.
3. Let people know that you appreciate what they do which will boost morale and improve work quality.
4 Keep records of people who matter to you and acknowledge if they receive a promotion are
wish them on their birthdays.
5 When organising meetings, make sure that all the participants know about the schedule, the obiective of the meeting, matter that is to be discussed and the expected duration of meeting.
6. Distribution of minutes and summaries of meetings and thanking each participant after
meetings is a basic courtesy.
7 Always return calls, if you are unable to answer, have a polite message on the answers machine that will be returned at the earliest. Never be rude or impatient with anyone on me phone.
8. Never make anyone wait, be it an employee or employer or a busme late for a meeting or for work.
9. Dress is also a very important aspect in maintaining good business have to appear impeccably groomed.
10. Women have to dress appropriately and take care that they do not their colleagues. Proper care taken can avert a lot of embarrassment.
11. Make sure your employees practice good etiquettes to customers an to work in a friction free atmosphere. Smiling courteous service
ces practice good etiquettes to customers and to each other to be able business and make a customer become regular.
Q.11. What do you know about business etiquette? How the understanding of behaviour and attitudes Individual employees become Important under a multi-cultural work environment?
Ans. Business Etiquette: Refer to Section-C, Q.10.
Business etiquette: Refer to Section-C, Q.10.
Business etiquette is simply a means of maximising the business potential. So, an understanding of behaviour and attitude of individual employee is important under a multi-cultural environme behaviour is dependent on golden rules of business etiquettes which act as key pillars in maintaining good relationships with clients, customers and employees.
The golden rules of business etiquette which an individual must follow or possess are:
1. Integrity: It means acting in an honest, truthful and trustworthy manner and this reputation is slowly gained but quickly lost.
2. Manners: It is related to patterns of behaviour. Selfish or undisciplined behaviour can’t result in good business relationships.
3. Personality: It communicates your own values, attitudes and opinions and this behaviour will decide whether your qualities are appreciated or not. It is important that you should not be emotional, disloyal and arrogant and also not fail to observe the norms of business life.
4. Appearance: Always present yourself positively and provide your best. A well clothed and rightly postured appearance makes good appearance on others. So, never let the appearance become a liability.
5. Consideration: Always see yourself from other’s point of view. You have to meet, speak or write carefully and sensitively. A successful negative role plays the likely action of his opposition before meeting him.
6. Tacts: While speaking, think carefully. There is always the temptation to react immediately to situation in business dealings. So thoughtless or wrong words and actions must be avoided.
Q.12. What are telephone etiquettes? Explain table etiquettes and netiquette.
Ans. Telephone Etiquettes: The issue of mobile communication and etiquette has become an issue of academic interest. The rapid adoption has resulted in the intrusion of telephony into situations where it was previously not used.
Talking or texting on a cell phone in public may seem to be a distraction for many individuals. One should use a phone when someone is alone and the other is when he/she is in a group. Society has become less tolerant in areas.
Cell phone etiquettes relate to kinship groups and the family as an institution. This is because cell phones act as a threat due to rapid disconnect within families. Cell phone etiquettes in the household from an anthropological perspective has shown an evolution in the institution of family.
It is referred to network etiquette or Internet etiquette which is a set of social conventions that facilitates interaction over networks ranging from usenet and mailing lists to blogs and forum like the network itself, these developing norms remain in a state of flux and vary from community to community. The points most strongly emphasized about usenet netiquette include using sim electronic signatures and avoiding multiposting, cross-posting and other techniques used to minimise the effort required to read a post or a thread.
Table etiquettes are the rules of etiquette used while eating which may also include the appropriate use of utensils. Different cultures use different rules for table manners. Each family or group sets its own standards for how strictly these rules are to be enforced.
A cardinal rule of dining is to use the right hand when eating or receiving food. Hand-washine both before sitting at a table and after eating is important. Cleaning with cloth or paper tissue may be considered unhygienic.
Small amount of food are taken, ensuring that food does not reach the palms. It is considered important to finish each item on the plate out of respect for the food served. Distorting or playing with food is unacceptable. Eating at a medium pace is important, as eating too slowly may imply dislike of food and eating too quickly is rude. At the dining table, attention must be paid to specific behaviours that indicate distraction or rudeness. Answering phone calls, sending messages and using inappropriate language are considered inappropriate while dining and while elders are present.
Q.13. Enumerate the etiquettes you will observe as a host when you invite clients over business meals.(2015-16)
Ans. The etiquettes that must be followed as a host while inviting the clients over business meals are:
1. Do eat the things which are easier to eat in business meetings e.g. not noodles, it is complicated to eat.
2. Do eat with closed mouth without making noise.
3. Do place the napkin in the lap as soon as you are seated at the table, not on chest.
4. Do place your napkin on the table to the left of your place if you must leave the table. 5. Do lean slightly forward each time you take a mouthful of food. If anything drops, it will fall into your plate.
6. Do wipe your lips rather dap not rub your lips after taking a drink with paper napkin, but not with the napkin that is placed at your lap.
7. Do keep your free hands on your laps or rest your wrist on the edge of the table.
8. Do leave your plate with knife and fork in finished position.
9. Do put your fingers in finger bowl not your whole hand, for that use washbasin.
10. Don’t dip biscuits/cookies and eat.
11. Don’t make noise while drinking tea, coffee soup or any kind of drink even while stirring for sugar.
12. Don’t use fork and knife while talking when you are at dining table.
13. Don’t wipe your mouth with one hand while holding a knife or fork with the other.
14. Don’t push your plate away from you after finishing the food.
15. It is good to turn the cellphone off during the meal.
16. Thanks must be given to the hiring manager after the meal.
So, good table manners are an asset whenever one eats, but they are imperative at a busin function. It is never pleasant eating when the companions are drooling and glaring at a person. W the food arrives, one should wait until everyone has been served before he begins eating.
Q.14. Critically evaluate the role of social media as a tool to spread information among people by organisation.
Or IIIustrate the tools of social media In communication and explain its role also.
Ans. Tools of Social Media
Following are the tools of social media:
1. Blogs: It is a term used to describe websites that maintain an ongoing chronicle of information. It contains diary type commentary and links to articles on other websites presented as a list of entries in reverse chronological order. Blog is va very effective way of reaching out and communicate with a sizeable audience from billions.
Advantages: Blog is an effective way of reaching out and major advantages are:
(a) Connect with Friends: Blogs help in creating own grou experiences, with all other members of the group.
(b) Political Blog: Thoughts regarding political issues, any positive changes, etc. can be shared easily.
(C) Business Blog: One can talk about business, products, services offered and other offers by the company.
(d) Sports Blog: Users can talk about sport tournaments, favourite players and vote regarding game or player
Technology Blog: users can talk about latest gadgets like mobile phones, laptops and other electronic items. Products and their pricing and other information regrading this can be shared.
2. Twitter: It was created in March 2006 by Jack Dorsey and by July, social networking site was Laurence 1 is a tree social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text based posts of upto 140 characters that is displayed on authors profile page and is delivered to author’s subscribers also known as followers. Users can send and receive the tweets via the twitter website, Short Message Service (SMS) or external applications. One important aspect is, the person can have the ability to reach out to or at least be seen by multiple millions of people at a time. It represents a relationship that is ongoing between twitter user and followers.
Advantages: These are as follows:
(a) Powerful tool for obtaining information.
(b) Boost your website traffic and make new friends.
(c) Reinforce personal brand and awareness.
(d) Spreading social network.
3. Facebook: It is a social utility that connects people with friends and others who work and live around them. This media is used to keep up with friends, upload an unlimited number of photos, post links and videos and learn more about the people they meet. It is an online social networking service and users have to register before using this site after which they can create a personal profile and other users as friends, exchange messages and receives automatic notifications when their profile is updated.
Advantages: These are as follows:
(a) Sharing of information.
(b) Chatting, entertainment facility.
(c) Helps to find school, college friends.
4. E-mails: It is the exchange of computer stored messages by telecommunication. It is a service used to send and receive messages quickly and securely through an electronic or computer channel. It is a network service that allows two or more users to communicate with one another by messages that are sent and received through a computer or similar device. It is the most used features of Internet that helps in fast, reliable and accurate communication.
Advantages: These are as follows:
(a) Managing e-mail is easy.
(b) Fast and easy to filter, inexpensive.
(c) Transmission is secure and reliable.
5. News Letters: It is a publication that dissem those who read it. It is a regularly distributed put subscribers. These are delivered electronically via e-m formation for general enquiries upcoming events of the related organisation as well as con are an excellent and cost effective way of getting a great de large receptive audience.
MBA 1st Year Group Communication Long Question Answers Study Notes
Advantages: These are as follows:
(a) Used to get attention and share information.
(b) Establish credibility and relationship.
(c) Easily delivered to stakeholders.
(d) Venue for advertising new products and services.
6. Podcasts: It refers to the information sent out or the method of sending out the information itself. It enables business message to be heard, it is not text, photograph but a personal recording of a business message which one can record on his/her computer and enable those who are interested to download and listen to on their computers. They offer convenience to the audience and provide power to the business of verbal communication. Podcasts are used by those who wish to disseminate periodic information and subscribed by those who want to keep up with whatever is happening with a particular person or organisation.
Advantages: These are as follows:
(a) Provides format for sharing expertise in the industry. (b) Gives the audience a stronger connection.
(C) Easy to produce.
(d) Familiarity and consistency develop brand.
7. Forums: It is a public message centre similar to a supported module. Using these, users can post messages, either to a group at large or to certain users. Forums are threaded which means a reply to a particular posting becomes part of the thread of that posting that is followed to provide a progression through a particular topic. Forums offer businesses an effective method to engage and carry on conversations related to specific topics and interest.
(a) Facilitates exchange of ideas.
(b) Facilitates meeting with like minded people.
(C) Attracts traffic and helps in business creation.
(d) Generates revenue and used for promotion. –
Role of Social Media in Communication
Social media is the social interaction among people in information and ideas in virtual communities and network.
they create, share or exchange
1. Mobile social media makes use of location and time various area of research.
2. Mobile social media applications offer data about off-line cdonsumer movements at a level of detail that is limited to online companies.
3. Company can establish a connection to the consumer, based on its location and provide reviews about nearby locations through social media.
4. Mobile social media allows companies to tailor promotions to specific users at specific times.
5. In order to increase long-term relationships with customers, companies are able to create loyalty programs that allow customers who check in regularly at a location to earn discounts or perks.
6. Mobile social media applications, such as amazon.com and public interest are influencing an upward trend in the popularity and accessibility of e-commerce or online purchases.
7. The emergence of social media has created a nation of media content creators just as TV turned a nation of people who listened to media content into watches of media content.
8. For children, using social media sites can help to promote creativity, interaction and learning. It can also help them with classwork and homework. Social media enable them to stay connected with their peers and help them to interact with each other. Some can get involved with developing fund raising campaigns and political events.