MBA 1st Year Marketing Management Understanding Consumer Behavior Long Question Answer

MBA 1st Year Marketing Management Understanding Consumer Behavior Long Question Answer : MBA Master of Business Administration 1st Year Semester Marketing Management Book Code : RMB – 106 Important Questions With Answer Paper in English.

MBA 1st Year Marketing Management Understanding Consumer Behavior Long Question Answer | Index

MBA 1st Year Marketing Management Long Question Answer | Page 1

MBA 1st Year Marketing Management Question Answer | Page 2

Like our Facebook PageBLike our Facebook Page

BBA 1st 2nd 3rd Year Study Material Notes

MBA 1st Year Marketing Management Understanding Consumer Behavior Long Question Answer
MBA 1st Year Marketing Management Understanding Consumer Behavior Long Question Answer

Introduction: Nature and scope of marketing, Evolution, Various marketing  orientations, Core concepts of marketing, Customer value and the value  delivery process. Marketing challenges in the globalised economic  ‘s scenario,

Understanding Consumer Behaviour Buying motives, Factors influencing to the buying behaviour, Buying habits, Stages in consumer buying decision  process, Types of consumer buying decisions, Business buying and  business buying process

VERY SHORT ANSWER Questions

Q.1. What isa market?

Ans. A market is a place where buyers and sellers meet, negotiate and transact.

Q.2. What are the three concepts of market?

Ans. The three concepts of market are:

1. Place concept, 2. Area concept, 3. Demand concept.

Q.3. Give some features of a market.

Ans. Features of a market are:

1. Meeting place for exchange.

2. Buyer—demand and seller—supply.

3. Free and perfect competition in the market is assumed.

4. Exchange of goods and services.

Q.4. What is free market?

Ans. A free market is a market in which property rights are voluntarily exchanged by mutual consent of sellers and buyers.

Q.5. Where from the term ‘Market’ has originated?

Ans. The word ‘market’ is fundamentally originated from the latin word ‘Marcatus’ which means ‘a place where business is conductd

Q.6. Write down the objectives of marketing.

Ans. The main objective of marketing is to serve customer demand. It aims at creating, capturing and maintaining demand through appropriate marketing mix. Marketing has three main objectives:

1. Creation of utility

2. Cost reduction,

3. Price stability

Q7. Who was the father of marketing mix?

Ans. Prof. Neil H. Bordon was the father of marketing mix.

Q.8. Name the basic elements of marketing mix.

Ans. The basic elements of marketing mix are:

1. Product,

2. Price,

3. Promotion,

4. Place.

Q.9. Write any three factors that affect marketing mix.

Ans. The three factors that affect marketing mix are as follows:

1. Competition,

2. Changed nature of customers,

3. Law of country.

Q.1.O. Mention any four characteristics of marketing mix.

Ans. The four characteristics of marketing mix are:

1. It is a mix of policies and activities.

2. It is a systematic concept and Continuous process.

3. It is very effective.

4. It is the solution of various marketing problems


Q.11.What are seven Ps In marketing?

Ans. The seven Ps in marketing are:

1. Product,

2. Place,

3. Price,

4. Promotion,

5. People,

6. Process and

7. Physical evidence.

Q.12. What is marketing?

Ans. Marketing is defined as ‘The activities of a firm that are concerned with acquiring and maintaining markets for the firms product and for ensuring that the firm’s output reaches those markets in time and with needed supplies.

Q..13. What Is studied in marketing?

Ans. Marketing is the study of sales, planning of sales promotion including the research for demand creation through various methods.

🤞 Don’t miss these Notes!

We don’t spam! Read more in our privacy policy

Leave a Comment

Your email address will not be published. Required fields are marked *