MBA Consumer Behaviour Marketing Communication Practice Model Paper
MBA Consumer Behaviour Marketing Communication Practice Model Paper and Question Answers: A2zNotes Presents study material Long Question Answer Notes by the Latest MBA Syllabus for Marketing. A Collection of Question-Answers compiled and Edited by A2zNotes Well Experienced Authors Based on Latest Two-Years MBA Curriculum. Here in this post, we will provide you with Long Questions and Answers for Consumer Behaviour and Marketing Communication.
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MBA Consumer Behaviour Marketing Communication Practice Model Paper
Unit 1
Introduction to Consumer Behaviour and Consumer Decision-making:- Introduction to consumer behavior, Applications of consumer behavior knowledge in marketing Consumers and Customer Consumer Behaviour in the Contemporary EnvironmentIntroduction Problem recognition Information search, Evaluation of alternatives, Post-purchase behavior Attribution theory and Diffusion of innovation
Unit Il
Consumers as Individuals and in the Social Context: Consumer perception Consumer attitude formation 8 Change, Behavioural learning theories and Cognitive learning theories to consumer behavior. Reference groups, Family, gender and Age Influences, Social class and Consumer behavior, Cultural influences on consumer behavior
Very Short Question Model Paper in English
Short Question Model Paper in English
Long Question Model Paper in English
Unit III
Marketing Communication: Objectives of marketing communication, Functional areas of marketing communication Integrated Marketing Communication (IMC): Concepts and Process. Advertising Management: Meaning, Nature and Scope of advertising, Classification of advertising, Process of advertising, Fundamentals of advertising campaigns. The creative Brief, Advertising appeal. Advertising agencies-their roles, and functions.
Very Short Question Answer Sample Practice Set
Short Question Answer Sample Practice Set
Long Question Answer Sample Practice Set
Unit IV
Ad budget, Methods of budgeting, Measuring the effectiveness of advertisement, Legal and Ethical concepts and Issues in advertising, Global vs Local advertising, Decision areas in international advertising, Media planning and strategy-Media types and their characteristics: Setting media objectives: Steps involved in media planning Media strategy, Emerging concepts and issues in marketing communications,
Very Short Question Answer Sample Practice Set
Short Question Answer Sample Practice Set
Long Question Answer Sample Practice Set
Unit V
Trade promotion, its nature, Types, and Objectives, Consumer Promotion: Coupons, Premiums Contests, Sweepstakes, Refunds, and Rebates Sampling. Bonus packs and Price offs.
Very Short Question Answer Sample Practice Set