A2zNotes.com -Best Bcom BBA Bed Study Material

MBA Consumer Behaviour Marketing Communication Practice Model Paper

MBA Consumer Behaviour Marketing Communication Practice Model Paper

MBA Consumer Behaviour Marketing Communication Practice Model Paper

MBA Consumer Behaviour Marketing Communication Practice Model Paper and Question Answers: A2zNotes Presents study material Long Question Answer Notes by the Latest MBA Syllabus for Marketing. A Collection of Question-Answers compiled and Edited by A2zNotes Well Experienced Authors Based on Latest Two-Years MBA Curriculum. Here in this post, we will provide you with Long Questions and Answers for Consumer Behaviour and Marketing Communication.

Marketing Communication is one of the Most scoring parts of the MBA Examination. The most important Topics Coming in the MBA examination are MBA Marketing Notes, MBA Notes for English medium pdf, and MBA Study Material Notes. If you are preparing for the BEd examination, BSC examination, CCC examination, BBA examination, MBA examination, MCom examination, or Bcom examination this will help you a lot. On A2zNotes.com you will find all types of Notes including CBSE, Bcom, CCC, BSC, MCom, NEILET, UPTET, and TET.

Related Posts to see:-

Bed 2nd Year Education and Knowledge Study Notes
BEd 2nd Year Types of Education Study Material Notes
BEd 2nd Year Non-Formal Education Study Material Notes
BEd 2nd Year Aims of Education in Present Democratic India Study Notes
BEd 2nd Year Meaning of Knowledge Study Material Notes
BEd 2nd Year Theories of Knowledge Study Material Notes
BEd 2nd Year Education and Philosophy Study Material Notes
BEd 2nd Year Meaning of Philosophy Study Material Notes
BEd 2nd Year Fundamental Elements of a Philosophy Study Material Notes
BEd 2nd Year Meaning of Idealism Study Material Notes
BEd 2nd Year Idealism and Education Study Material Notes
BEd 2nd Year Meaning of Naturalism Study Material Notes
Or

View all Bed Notes ➜ <Click here>

MBA Consumer Behaviour Marketing Communication Practice Model Paper
MBA Consumer Behaviour Marketing Communication Practice Model Paper

MBA Consumer Behaviour Marketing Communication Practice Model Paper

Unit 1

Introduction to Consumer Behaviour and Consumer Decision-making:- Introduction to consumer behavior, Applications of consumer behavior knowledge in marketing Consumers and Customer Consumer Behaviour in the Contemporary EnvironmentIntroduction Problem recognition Information search, Evaluation of alternatives, Post-purchase behavior Attribution theory and Diffusion of innovation

Very Short Question Answer

Short Question Answer

Long Question Answer

Unit Il

Consumers as Individuals and in the Social Context: Consumer perception Consumer attitude formation 8 Change, Behavioural learning theories and Cognitive learning theories to consumer behavior. Reference groups, Family, gender and Age Influences, Social class and Consumer behavior, Cultural influences on consumer behavior

Very Short Question Model Paper in English

Short Question Model Paper in English

Long Question Model Paper in English

Unit III

Marketing Communication: Objectives of marketing communication, Functional areas of marketing communication Integrated Marketing Communication (IMC): Concepts and Process. Advertising Management: Meaning, Nature and Scope of advertising, Classification of advertising, Process of advertising, Fundamentals of advertising campaigns. The creative Brief, Advertising appeal. Advertising agencies-their roles, and functions.

Very Short Question Answer Sample Practice Set

Short Question Answer Sample Practice Set

Long Question Answer Sample Practice Set

Unit IV

Ad budget, Methods of budgeting, Measuring the effectiveness of advertisement, Legal and Ethical concepts and Issues in advertising, Global vs Local advertising, Decision areas in international advertising, Media planning and strategy-Media types and their characteristics: Setting media objectives: Steps involved in media planning Media strategy, Emerging concepts and issues in marketing communications,

Very Short Question Answer Sample Practice Set

Short Question Answer Sample Practice Set

Long Question Answer Sample Practice Set

Unit V

Trade promotion, its nature, Types, and Objectives, Consumer Promotion: Coupons, Premiums Contests, Sweepstakes, Refunds, and Rebates Sampling. Bonus packs and Price offs.

Very Short Question Answer Sample Practice Set

Short Question Answer Sample Practice Set

Long Question Answer Sample Practice Set

Leave a Reply