MCom 2nd Year Examination International Marketing Question Answer Paper Notes

MCom 2nd Year Examination International Marketing Question Answer Paper Notes:- In this post, you will learn about, M Com 2nd Year Examination International Marketing Question Answer Paper Notes. In any Examination Question Answer is the most Scoring Point to Score marks in your Examination. Here, A2zNotes.com Provides you with Mcom 2nd Year Examination International Marketing Question Answer with Paper.

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1. The short-term motivation schemes prepared for purchase promotion are known as-

• Personal sale
• Sales promotion 
• Advertisement 

2. These things are not known by import in India

• Rice
• Fertilizers 
• Chemical
• Packaging
• Raw Rubbers 

3. Included in the group of the factors affecting the international marketing are- 

• Social factors
• Economic factors 
• Political factors
• All of these 

4. By which elements international marketing environment has been created? 

• Mini environmental factors 
• High environmental factors (c) Both (a) and (b)
• None of these 

5. Which one of the following is not an alternative Market Strategy toward the Market Segment? 

• Undifferentiated Marketing Strategy
• Differentiated Marketing Strategy
• Concentrated Marketing Strategy
• International Marketing Strategy

6. The production classification may be in the following forms

• Durable and non-durable products
• Consumer products
•  Industrial products
• All of these

7. Which of the following is the means of measuring the transfer price?

• Direct manufacturing cost
• Cost-plus markup
• Market-based transfer price
• All of these

8. Which approach explains that the producer should conduct according to the requirement of the consumer? 

• Traditional approach
• Consumer investigation
• Current approach
• General approach

9. Gold Price of SDR

• 0-886 grain
• 0-8886 grain
• 8-886 grain
• 1.24 grain

10. Founders of born-global firm

• Often have little or no international relationship created 
• Work for large MNCs 
• Are often entrepreneurs who have prior international business experience 
• Have been born into business families

11. Using a successful brand name to introduce additional items in a given product category under the same brand name is called an

• Line extension
• Brand extension 
• Multi-branding
• New brands 

12. Patent is a ____________

• Legal right
• Plan
• Target
• Money

13. What is the full name of BEP? 

• Break-Even Point
• Break Every Point 
• Break Every Point
• None of these 

14. _______________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.

• Prospecting
• Pre-approach 
• Approach
• Handing objecting 

15. In the case of an indirect export system the degree of risk is

• Lowest
• Greater
• Nil
• Too much

16. International reconstruction and Development Bank provides-

• Short-term loans
• Long-term loans
• Both (a) and (b)
• None of these

17. The element of product development targets include

• Plan
• Ratio
• Determination of needs and preferences of the customer
• Removal of defect 

18. Out of the following social factors which factor affects the international marketing

• Culture
• Language
• Standard of living
• All of these

19. There are many types of organizational forms. Which of the following is not a type of organization form? (Note: There is five types of organization in international Marketing:

1. Functional
2. International Division structure
3. Product Division structure
4. Geographical Division structure
5. Matrix Division structure.) 

• Functional
• Geographical 
• Matrix
• Subsidiary

20. Which of the following factors influence the process of globalization
(1) End of Cold War in 1990 (2) Large flow of funt between countries (3) Financial superiority (4) Integrating with the world economy

• 1,2
• 1,2,4
• 2, 3, 4
• 1, 2, 3, 4

21. Wall-Mart-owned Sam’ club is an example of retail called

• Factory outlet
• Super especially store 
• Second store
• Warehouse club 

22. If the value of an Indian exporters export in each of the past three years in current years is 500 crores, what will be to star rating?

• 3 star 
• 4 star 
• 5 star 
• 6 Star

23. Labelling is important for international, legal, and __________ reasons. 

• Marketing
• Promotional 
• Branding
• Strategic

24. Who is the writer of “The International Economy”? 

• Walter Kruse
• Adam Smith 
• Kenon
• Jacob Vinner 

25. The scope of international market planning is-

• Wide 
• Limited 
• Depend on Business
• Depends on the management’s ability

26. The Export and Import Bank of India is a financial institution that was established on

• 1 January 1982
• 2 Aug 1983 
• 23 March 1985 

27. Which one of the following is not ‘Paper Gold’?

• Dollar
• Yen 
• Yuro
• All of these 

28. King of the market is– 

• Seller
• Producer 
• Middleman
• Consumer 

29. An international pricing has three alternative methods, (1) Demand orientation, (2) Competition orientation, (3) Packaging orientation, and (4) Cost orientation. Select the correct answer from the code given below-

• 1, 2 and 3 
• 1, 2 and 4 
• 2,3 and 4 
• 2, 1 and 4 

30. Included in the list of reasons for entering the international trade is–

• Complete entrance into the domestic market 
• Alternative expansion plan 
• More profits
• All of these 

31. Which of the following factors is taken into consideration while establishing the alternative path for international marketing? 

• Characteristics of the consumers
• Characteristics of the product
• Distribution environment
• All of these 

32. The Indian Institute of packaging was set up in. 

• 1965 
• 1966
• 1967 
• 1968 

33. What is the Full Form of SEBI

• Security Exchange Board of India 
• Standard Exchange Board of India
• Standard Exchange Bank of India
• Saving Exchange Bank of India 

34. The available means for product recognition include- 

• Brand
• Trademark
• Packaging
  
• All of these 

35. Characteristics of International marketing are-

• Marketing beyond national boundaries 
• A multinational process
• It is a part of marketing
• All of these  

36. Foreign Exchange transactions are controlled by

• Foreign Exchange Regulation Act
• Foreign Exchange Management Act 
• Reserve Bank of India
• Ministry of Industry and Commerce 

37. Product mix means

• Selling the mix of the products. 
• Creating the selling ideas
• Satisfying the customers
• None of these

38. Which of the following explains the international establishment?

• Share in market 
• Image of the product in the mind of the consumer 
• Target market
•  None of the above 

39. Which of the following factors can not be changed throw the international marketing route?

• Shape
• Place
• Time
• Cost 

40. PLC stands for-

• Product life-cycle
• Price life cost 
• Product long cost
• Price long cost 

41. In marketing skimming pricing strategy

• Initially, the price is lower and then it is increased 
• Initially, the price is higher and then it is reduced 
• Initially, the price is high and is maintained high
• None of these 

42. A dominant supplier offers discounts or other inducements only to certain nations on the condition they do not sell some one else’s products. 

• Premium offer
• Transfer pricing 
• Exclusive dealing
• Bid rigging 

43. Penetrations pricing system is applicable to 

• For new Products
• For old Products 
• For cheap Products
• For Costly Products 

44. What are the essentials of product planning for International Marketing?

• Knowing the desires of the consumer 
• Adaptation of product
• To see the practicability of production 
• All of these 

45. Advantages of standardisation in international marketing include

• No need for supervision 
• Increase in goodwill 
• Sales facility
• All of these 

46. Modern methods of marketing include

• Advertisement on the net 
• Soliciting business through e-mail 
• Telemarketing
• All of these 

47. e-marketing is the same as

• Virtual marketing
• Digital marketing 
• Real-time marketing
• All of these 

48. Global advertising is a transferee of advertising appeals, messages, an copy, photographs, stones, videos, and film segments from one country to another. Who said? 

• Keegan
• Philip Kotler 
• Richard Bushkark
• None of these 

49. Which of the following is not the channel of distribution? 

• Import house
• Wholesales 
• Distribution
• Transportation 

50. Whose announced the International Trade Policy in the year 2009-14?

• Murasoli Maureen
• Dr. B.B. Ramaya 
• P. Chidambaram
• Anand Sharma

51: Which of the following is included in the consumer products?

• Labour
• Capital
• Working machine 
• Raw material

52. The full form of EPZ is

• Export Processing Zone
• Expert Processing Zone
• Exchange Processing Zone
• None of these

53. The chief of the marketing concept is-

• Customers
• Producers 
• Importer
• Exporter 

54. Methods of motivating foreign sales agents are

• Giving exclusive agency 
• Giving commission on increasing sale 
• Sanding samples and sales literature
• All of the above 

55. The biggest or greatest amount of involvement in a foreign market comes through which of the following? 

• Exporting
• Joint Venturing 
• Licensing
• Direct Investment 

56. In the introduction stage of “PLC”

• Advertisement is required 
• Sales promotion is required 
• Rand D is required
• Both (a) and (b) 

57. The social factor affecting consumer behavior is.

• Family
• Price level 
• Self-confidence
• Convention 

58. A person who acts on behalf of this principle? 

• An agent
• Broker 
• Distributer
• None of these 

59. Which of the following elements must be considered while determining the standard of the product? 

• Size
• Weight 
• Technique
• All of these 

60. Importance of packaging includes

• Sales promotion
• Safety of the produce 
• Convenience
• All of these 

61. In India medium and long-term export finance is mainly provided by the public sector, the financial institutions namely

• Industrial Department Bank of India (IDBI) 
• The Export Credit and Guarantee Corporation of India (ECGC) 
• The Export and Import Bank of India (EXIM)
• All of the above 

62. The documents which are prepared to facilitate transport from exporters’ place to importers’ place, are called? 

• Commercial document
• Transport document 
• Regulatory document
• None of these 

63. Which of the following factors relate to the human social elements affecting the international marketing process? 

• Economic factors
• Demographic factors 
• Political factors
• Social factors

64. The process of collecting information about International Extern Environments is–

• Environmental Management
• Environmental Scanning 
• Marketing Management
• Marketing Research 

65. Personal selling is-

• A science
• An Art 
• Both (a) and (b)
• A designing process 

66. When the situational factor is taken into consideration for market segmentation, the market should emphasize on? 

• Expected consumer
• Regular consumer 
• First consumer
• None of these 

67. Included in the list of the barriers in international marketing are-

• Import duty
• Need for import license 
• Technology transfer
• All of the above